Naoki Yamamoto

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Ponencia en Colombia 3.0

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Naoki Yamamoto

  1. 1. Mobile Social Game Industry Trend October 25, 2012 Copyright © GREE, Inc. All Rights Reserved.
  2. 2. Agenda1. GREE Introduction2. Social Game Evolution3. Social Game Market Trend4. GREE Platform 1 Copyright © GREE, Inc. All Rights Reserved.
  3. 3. GREE: Mobile Social Game Pioneer SNS Avatar Smartphone Feature phone In-House Social Games PC 3 rd Party Social Games Copyright © GREE, Inc. All Rights Reserved.
  4. 4. GREE overview Established 8 years ago Launched first ever mobile social (2004) game Tsuri-Sta (Fishing Star) (May 2007) 1,864 employees Social game platform (distribution (3x the size of previous year) up to 169 countries) *As of June 2012; group-wide total Listed on the Merchandising: Tokyo Stock Exchange GREE cartoons and goods (June 2010) Copyright © GREE, Inc. All Rights Reserved.
  5. 5. Company Financial TrendMillions of yen Yen 158,200M = US$2.0B1,800 158,2311,600 1 00 0 6,01,400 1 00 0 4,0 In 5 years sales 1 00 0 2,01,200 have grown 500x! 1 00 0 0,01,000 82,729 800 8,0 00 0 64,178 600 6,0 00 0 400 4,0 00 0 35,231 31,135 19,578 200 2,0 00 0 13,945 8,361 2,9371,049 22 107 323 0 2005.6 2006.6 2007.6 2008.6 2009.6 2010.6 2011.6 2012.6 Sales Operating Profit Copyright © GREE, Inc. All Rights Reserved.
  6. 6. 11 Offices in 10 Countries Vancouver AmsterdamSan Francisco Beijing London Seoul Tokyo Singapore São Dubai Osaka Paulo Copyright © GREE, Inc. All Rights Reserved.
  7. 7. GREE, Inc. Tokyo OfficeCopyright © GREE, Inc. All Rights Reserved.
  8. 8. GREE, Inc. Tokyo OfficeCopyright © GREE, Inc. All Rights Reserved.
  9. 9. GREE, Inc. Tokyo OfficeCopyright © GREE, Inc. All Rights Reserved.
  10. 10. GREE, Inc.San Francisco Office Copyright © GREE, Inc. All Rights Reserved.
  11. 11. GREE, Inc.San Francisco Office Copyright © GREE, Inc. All Rights Reserved.
  12. 12. GREE, Inc. Seoul OfficeCopyright © GREE, Inc. All Rights Reserved.
  13. 13. GREE, Inc. Seoul OfficeCopyright © GREE, Inc. All Rights Reserved.
  14. 14. Agenda1. GREE Introduction2. Social Game Evolution3. Social Game Market Trend4. GREE Platform 13 Copyright © GREE, Inc. All Rights Reserved.
  15. 15. The origin of social games Social games emerged from the convergence ofhardware/software and infrastructure technologyConsole Console games PC Broadband ? Mobile Social gaming 3G Copyright © GREE, Inc. All Rights Reserved.
  16. 16. The evolution of smart devices Smartphones already approaching consoles in performance Now Smartphone Console *source: NVIDIA Corporation Copyright © GREE, Inc. All Rights Reserved.
  17. 17. Coevolution of devices and social gaming Game models continuing to evolve alongside device and network innovation Penetration of Golden era of Penetration of Evolution of Featurephones feature Phone feature hones smartphones smartphones ? 2G: Pay-per-use 3G:Unlimited 3G:Unlimited data plans data plans data plans LTE etc. Copyright © GREE, Inc. All Rights Reserved.
  18. 18. Emphasis on gameplay and storyline Move beyond casual communication to greater emphasis on gameplay and storyline Introduction of gameplay Increased emphasis on gameplayEmphasis on communication and storyline and storyline Simulation Action Action Pet-raising RPG Simulation ?Fishing Star Clinoppe Cerberus Age Dragon Ark Copyright © GREE, Inc. All Rights Reserved.
  19. 19. MONPLA SMASH Copyright © GREE, Inc. All Rights Reserved.
  20. 20. War Corps Copyright © GREE, Inc. All Rights Reserved.
  21. 21. War Corps Copyright © GREE, Inc. All Rights Reserved.
  22. 22. Puffy Puppy Copyright © GREE, Inc. All Rights Reserved.
  23. 23. Puffy Puppy Copyright © GREE, Inc. All Rights Reserved.
  24. 24. Wacky Motors Copyright © GREE, Inc. All Rights Reserved.
  25. 25. Wacky Motors Copyright © GREE, Inc. All Rights Reserved.
  26. 26. Wacky Pilots Copyright © GREE, Inc. All Rights Reserved.
  27. 27. Wacky Pilots Copyright © GREE, Inc. All Rights Reserved.
  28. 28. Agenda1. GREE Introduction2. Social Game Evolution3. Social Game Market Trend4. GREE Platform 27 Copyright © GREE, Inc. All Rights Reserved.
  29. 29. The shift to mobile internet Mobile will drive internet access Mobile Internet access as a proportion of Global shipments of PCs and smartphones overall Internet traffic (global)Millions of units 600 12% 10% 500 10% 400 8% 5% 300 6% 4% 200 2% 2% 100 0% 0 2005 2007 2009 2011 2013 2010/4 2010年4月 2011/4 2011年4月 2012/4 2012年4月 PC SP Source: Morgan Stanley「Mobile Internet Trend」 Source: KPCB「Internet Trend」 Copyright © GREE, Inc. All Rights Reserved.
  30. 30. Rapid growth of smartphones globally Smartphone has growth potential not only indeveloped countries but also in emerging countries Smartphone shipments (worldwide) Smartphone shipments • Smartphone set to Millions of units become a universal 4,069 device Established Emerging 11x • Huge potential in 2,238 more than emerging markets 2011 • Users new to games will be able to play and enjoy social games 4x 1,831 once they have access more than 623 2011 to smartphones 208 415 2011 2015 Source: Statisia, IDC, Gartner, GREE, Inc Copyright © GREE, Inc. All Rights Reserved.
  31. 31. Market potential for games from JapanJapan’s success in console games provides a foundation for creating globally popular social games Total shipment value of Japanese console games (Jan-Dec 2010 ) Japan Outside of JapanTarget market 23.7% 76.3% Millions of yenTotal shipmentvalue 425,763 1,371,701 Source: 2011 CESA Copyright © GREE, Inc. All Rights Reserved.
  32. 32. Game Market Size Game market will be 1.5x bigger in 2020 Game Market (Japan) Game Market (Worldwide *1) (Unit:US$ bn) (Unit:US$ bn) 10 62 7 44 2010 2020 2010 2020 Source: Ministry of Economy, Trade and Industry *1:France, Germany, Spain, Italy, UK, Russia, US, Turkey, Brazil, Report on “FY2011 Cool Japan Strategy Promotion Program” South Africa, Saudi Arabia, Japan, China, South Kore, India, Indonesia, Thailand, Singapore, Hong Kong Copyright © GREE, Inc. All Rights Reserved.
  33. 33. Agenda1. GREE Introduction2. Social Game Evolution3. Social Game Market Trend4. GREE Platform and Social Games 32 Copyright © GREE, Inc. All Rights Reserved.
  34. 34. GREE Platform GREE Platform enables developers to distribute games throughout the world Application development Application Partner service API Development environment Support service GREE users Copyright © GREE, Inc. All Rights Reserved.
  35. 35. GREE Platform BenefitSupport partners for distribution, engagement, acquisition, retention and monetization Mass Market Head Tail Mid Tail Long Tail Success $$$ Global Sharing Support & Consultation Distribution Messaging Leaderboard & Achievement Invite & APIs Announcements Requests Deposit & Payment APIs Cross Promotion $ iTunes #1 Ranking Copyright © GREE, Inc. All Rights Reserved.
  36. 36. World-renowned GREE games Top-grossing games on App Store Crime City#1 grossing on the App Store(iPad) and Google Play in Asia, Central America, Europe Zombie Jombie #10 grossing on U.S. AppStore Modern War #1 grossing on the AppStore (iPhone, iPad) in Asia, LATAM and Europe etc. Copyright © GREE, Inc. All Rights Reserved.
  37. 37. Copyright © GREE, Inc. All Rights Reserved.

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