MOBILE APPS    Opportunity or Risk?       Jonathan Tarud@jonathant
START OF A NEW  ERA
THE REVOLUTION IS OVER
ONE BILLIONSMARTPHONES!
WE HAVE   AWINNER
WINNERS FOR NOW
STARTUPS = GROWTH
HIGH GROWTH, VERY  LITTLE REVENUE
COMPANIES NEEDREVENUE
RISK 1: MONETIZATION
45.6 BILLION APPDOWNLOADS IN 2012
MONETIZATION11%                       10%       89%          90%Free         Paid    More than $3 USD                     ...
MONETIZATION TYPES• Subscription• Free  • With    ads    • In   feed ads for social apps?    • Banners     suck  • In   ap...
One dollar in iOS, 24 cents on Android
THE BIG GUYS17% of Revenue   14% of Revenue
RISK 2: DEVELOPMENT
DEVELOPMENT COST 2-3X• Web    back end • Open    up an API• iOS   native• Android   native• HTML    5 mobile web
No shortcuts allowed
ANDROID FRAGMENTATION• Android: 100   devices?• Less   than 2% running the latest version of OS
RISK 3: ITERATION SPEED
Build anAPPROVAL TIMES         MVP fast. Pivot if necessary.                 Text
APPROVAL TIMES                 24 hours                 8-15 days
?
The good• Fast   release cycle• Cheaper,   less code• Truly   multiplatform• Access   to geolocation• Photo   uploads
The bad• No   push notifications• No   geofencing• No   access to address book• Limited   user experience
QUESTIONS?• @jonathant• CEO   at Koombea• jonathan@koombea.com
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
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Jonathan Tarud

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Ponencia en Colombia 3.0

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Jonathan Tarud

  1. 1. MOBILE APPS Opportunity or Risk? Jonathan Tarud@jonathant
  2. 2. START OF A NEW ERA
  3. 3. THE REVOLUTION IS OVER
  4. 4. ONE BILLIONSMARTPHONES!
  5. 5. WE HAVE AWINNER
  6. 6. WINNERS FOR NOW
  7. 7. STARTUPS = GROWTH
  8. 8. HIGH GROWTH, VERY LITTLE REVENUE
  9. 9. COMPANIES NEEDREVENUE
  10. 10. RISK 1: MONETIZATION
  11. 11. 45.6 BILLION APPDOWNLOADS IN 2012
  12. 12. MONETIZATION11% 10% 89% 90%Free Paid More than $3 USD Less than $3 USD
  13. 13. MONETIZATION TYPES• Subscription• Free • With ads • In feed ads for social apps? • Banners suck • In app purchase• Paid, one time fee, but no upgrade ;(
  14. 14. One dollar in iOS, 24 cents on Android
  15. 15. THE BIG GUYS17% of Revenue 14% of Revenue
  16. 16. RISK 2: DEVELOPMENT
  17. 17. DEVELOPMENT COST 2-3X• Web back end • Open up an API• iOS native• Android native• HTML 5 mobile web
  18. 18. No shortcuts allowed
  19. 19. ANDROID FRAGMENTATION• Android: 100 devices?• Less than 2% running the latest version of OS
  20. 20. RISK 3: ITERATION SPEED
  21. 21. Build anAPPROVAL TIMES MVP fast. Pivot if necessary. Text
  22. 22. APPROVAL TIMES 24 hours 8-15 days
  23. 23. ?
  24. 24. The good• Fast release cycle• Cheaper, less code• Truly multiplatform• Access to geolocation• Photo uploads
  25. 25. The bad• No push notifications• No geofencing• No access to address book• Limited user experience
  26. 26. QUESTIONS?• @jonathant• CEO at Koombea• jonathan@koombea.com

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