Jonathan Tarud

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Ponencia en Colombia 3.0

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Jonathan Tarud

  1. 1. MOBILE APPS Opportunity or Risk? Jonathan Tarud@jonathant
  2. 2. START OF A NEW ERA
  3. 3. THE REVOLUTION IS OVER
  4. 4. ONE BILLIONSMARTPHONES!
  5. 5. WE HAVE AWINNER
  6. 6. WINNERS FOR NOW
  7. 7. STARTUPS = GROWTH
  8. 8. HIGH GROWTH, VERY LITTLE REVENUE
  9. 9. COMPANIES NEEDREVENUE
  10. 10. RISK 1: MONETIZATION
  11. 11. 45.6 BILLION APPDOWNLOADS IN 2012
  12. 12. MONETIZATION11% 10% 89% 90%Free Paid More than $3 USD Less than $3 USD
  13. 13. MONETIZATION TYPES• Subscription• Free • With ads • In feed ads for social apps? • Banners suck • In app purchase• Paid, one time fee, but no upgrade ;(
  14. 14. One dollar in iOS, 24 cents on Android
  15. 15. THE BIG GUYS17% of Revenue 14% of Revenue
  16. 16. RISK 2: DEVELOPMENT
  17. 17. DEVELOPMENT COST 2-3X• Web back end • Open up an API• iOS native• Android native• HTML 5 mobile web
  18. 18. No shortcuts allowed
  19. 19. ANDROID FRAGMENTATION• Android: 100 devices?• Less than 2% running the latest version of OS
  20. 20. RISK 3: ITERATION SPEED
  21. 21. Build anAPPROVAL TIMES MVP fast. Pivot if necessary. Text
  22. 22. APPROVAL TIMES 24 hours 8-15 days
  23. 23. ?
  24. 24. The good• Fast release cycle• Cheaper, less code• Truly multiplatform• Access to geolocation• Photo uploads
  25. 25. The bad• No push notifications• No geofencing• No access to address book• Limited user experience
  26. 26. QUESTIONS?• @jonathant• CEO at Koombea• jonathan@koombea.com

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