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Jonathan Tarud
 

Jonathan Tarud

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Ponencia en Colombia 3.0

Ponencia en Colombia 3.0

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    Jonathan Tarud Jonathan Tarud Presentation Transcript

    • MOBILE APPS Opportunity or Risk? Jonathan Tarud@jonathant
    • START OF A NEW ERA
    • THE REVOLUTION IS OVER
    • ONE BILLIONSMARTPHONES!
    • WE HAVE AWINNER
    • WINNERS FOR NOW
    • STARTUPS = GROWTH
    • HIGH GROWTH, VERY LITTLE REVENUE
    • COMPANIES NEEDREVENUE
    • RISK 1: MONETIZATION
    • 45.6 BILLION APPDOWNLOADS IN 2012
    • MONETIZATION11% 10% 89% 90%Free Paid More than $3 USD Less than $3 USD
    • MONETIZATION TYPES• Subscription• Free • With ads • In feed ads for social apps? • Banners suck • In app purchase• Paid, one time fee, but no upgrade ;(
    • One dollar in iOS, 24 cents on Android
    • THE BIG GUYS17% of Revenue 14% of Revenue
    • RISK 2: DEVELOPMENT
    • DEVELOPMENT COST 2-3X• Web back end • Open up an API• iOS native• Android native• HTML 5 mobile web
    • No shortcuts allowed
    • ANDROID FRAGMENTATION• Android: 100 devices?• Less than 2% running the latest version of OS
    • RISK 3: ITERATION SPEED
    • Build anAPPROVAL TIMES MVP fast. Pivot if necessary. Text
    • APPROVAL TIMES 24 hours 8-15 days
    • ?
    • The good• Fast release cycle• Cheaper, less code• Truly multiplatform• Access to geolocation• Photo uploads
    • The bad• No push notifications• No geofencing• No access to address book• Limited user experience
    • QUESTIONS?• @jonathant• CEO at Koombea• jonathan@koombea.com