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Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
Jonathan Tarud
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Jonathan Tarud

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Ponencia en Colombia 3.0

Ponencia en Colombia 3.0

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Transcript

  • 1. MOBILE APPS Opportunity or Risk? Jonathan Tarud@jonathant
  • 2. START OF A NEW ERA
  • 3. THE REVOLUTION IS OVER
  • 4. ONE BILLIONSMARTPHONES!
  • 5. WE HAVE AWINNER
  • 6. WINNERS FOR NOW
  • 7. STARTUPS = GROWTH
  • 8. HIGH GROWTH, VERY LITTLE REVENUE
  • 9. COMPANIES NEEDREVENUE
  • 10. RISK 1: MONETIZATION
  • 11. 45.6 BILLION APPDOWNLOADS IN 2012
  • 12. MONETIZATION11% 10% 89% 90%Free Paid More than $3 USD Less than $3 USD
  • 13. MONETIZATION TYPES• Subscription• Free • With ads • In feed ads for social apps? • Banners suck • In app purchase• Paid, one time fee, but no upgrade ;(
  • 14. One dollar in iOS, 24 cents on Android
  • 15. THE BIG GUYS17% of Revenue 14% of Revenue
  • 16. RISK 2: DEVELOPMENT
  • 17. DEVELOPMENT COST 2-3X• Web back end • Open up an API• iOS native• Android native• HTML 5 mobile web
  • 18. No shortcuts allowed
  • 19. ANDROID FRAGMENTATION• Android: 100 devices?• Less than 2% running the latest version of OS
  • 20. RISK 3: ITERATION SPEED
  • 21. Build anAPPROVAL TIMES MVP fast. Pivot if necessary. Text
  • 22. APPROVAL TIMES 24 hours 8-15 days
  • 23. ?
  • 24. The good• Fast release cycle• Cheaper, less code• Truly multiplatform• Access to geolocation• Photo uploads
  • 25. The bad• No push notifications• No geofencing• No access to address book• Limited user experience
  • 26. QUESTIONS?• @jonathant• CEO at Koombea• jonathan@koombea.com

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