No More Excuses - Real Tools to Design Online Awesomeness

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Why do most organizations fail to deliver awesome online experiences for their users?

Excuses.

Learn how to fight back with real tangible tools.

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No More Excuses - Real Tools to Design Online Awesomeness

  1. 1. NO MORE EXCUSES<br />REAL TOOLS TO HELP YOU DESIGN ONLINE AWESOMENESS<br />
  2. 2. EVERYDAY EVIL MONSTERS<br />CONSPIRE AGAINST YOU.<br />THEY HIDE WITHIN EVERY ORGANIZATION DISGUISED AS EXCUSES.<br />//IMAGE SOURCE: Hugh Macleod, The Blue Monster<br />
  3. 3. EXCUSE # 1<br />“It’s a mess out there. Everything keeps changing. <br />Where do I even begin?”<br />
  4. 4. START BY ASKING YOURSELF & YOUR TEAM THESE QUESTIONS:<br />1. What are all the situations where people may want to interact with your brand? (Be as specific as possible)<br />= SITUATION<br />= NEED<br />2. What are their needs in each of these situations? <br />3. How can your online experience be designed to help in each of these situations? <br />= BRAND<br />
  5. 5. EXCUSE # 1<br />“...But I work with clients who just want the latest trend”<br />//IMAGE SOURCE: Hugh Macleod, The Blue Monster<br />
  6. 6. AVOID SHINY OBJECT SYNDROME. START HERE. <br />PEOPLE<br />OBJECTIVES <br />STRATEGY <br />TECHNOLOGY<br />
  7. 7. EXCUSE # 2<br />“I just don’t have the time to make sense of all the information...”<br />
  8. 8. SCENARIO<br />ACTIVITY<br />NEEDS<br />BRAND<br />Source: HelgeTenno, www.180360720.no<br />
  9. 9. Try wash/clean and other home remedies<br />Notice issue through “self-diagnosis”<br />Notice temporary relief<br />Increasingly irritated pet <br />Problem recurring and getting worse<br />Question productefficacy <br />Determine vet visit required<br />Notice ticks/fleasare back<br />BEFORE<br />Call to schedule appointment<br />Forget 3rd dosage<br />No longer observing tick/fleas<br />Check-in with receptionist<br />Consumer Journey <br />Forget 2nd dosage. Apply late. <br />DURING<br />Situation: Irritated pet<br />Take seat in waiting room ( 12 - 15 mins)<br />Notice irritation close to being gone<br />Pet checked (routine exams) and diagnosed by vet<br />AFTER<br />Notice irritation decreasing<br />Use “self-reminder” <br />for next dosage<br />Technician comes in to give needles/do tests <br />Apply 1st dosage<br />Receive recommendations for medication, preventive care<br />See receptionist to pay for visit, purchase medication<br />Next appointment reminders – vet calls/emails/sends reminder postcards<br />Leave clinic <br />Indifferent<br />Positive <br />Negative<br />Delighted<br />Source: Adapted from Lego Customer Experience Journey<br />
  10. 10. EXCUSE # 3<br />“Now what? I’m not creative to design anything.”<br />
  11. 11. Sketch with Sharpies1<br />Use parameters<br />Time yourself<br />// SOURCE: 1. 37 Signals: http://37signals.com/svn/posts/466-sketching-with-a-sharpie<br />
  12. 12. DESIGN AT THE EXTREMES - <br />SPECTRUMS<br />HELPS YOU VISUALIZE AND START SKETCHING DIFFERENT POSSIBILITIES <br />Novice<br />Tech Savvy<br />Individual <br />Social <br />Stephen Harper<br />Lady Gaga<br />
  13. 13. NO EXCUSES. GET YOUR AWESOMENESS ON. <br />Keep the conversation going @ nishshah<br />nish@collidelabs.com<br />www.collidelabs.com<br />

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