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  • 1. Fed Ex
    • Clinton Sharma
    • Rajiv Kumar
    • Varun Isaac
    • Dominick Keys
    • Eric Fernandez
  • 2. What Puts FedEx Ahead of the Game?
    • One of the first to use the internet to track shipments, creating faster service.
    • Realized that their customers are
    • co-innovators.
    • Ask their customers what they wanted, then helped them to achieve their objectives.
    • Devised strategies early to address future needs.
  • 3. The Process of Innovation
    • Created more upfront project definition/planning
    • Clear decision-making authority/project accountability
    • More efficient communication & project management
    • Project decisions are on-going
  • 4. The Process of Innovation (Cont)
    • Innovation Team
    • - takes ideas and weeds out the weakest ones
    • Concept Team
    • -turns strongest ideas into stronger ideas, thus decreasing risk level
    • Core Team
    • -oversees the finished product in market, decides if continuing the product is needed
  • 5. Marketing Opportunities
    • FedEx is the Official Delivery Service Sponsor of the NFL, the Super Bowl, and the Pro Bowl.
    • FedEx is proud to deliver the FedEx Cup competition to golf fans in 2007.
    • FedEx is the sponsor of the Joe Gibbs Racing #11 Chevrolet driven by the 2006 “rookie of the year” Denny Hamlin.  
  • 6. Marketing Opportunities (cont)
    • TV and Print Ads.
    • -"Absolutely, positively overnight." (1978 – 1983)
    • -“This is a job for FedEx.” (2001 – 2002)
    • -“Don’t worry, there’s a FedEx for that.” (2002 – 2003)
    • -“Relax, it's FedEx" (2004 – Present)
    • -"The World on Time"
  • 7. Acquired Companies
    • Kinko’s (2003)
    • Tianjin Datian W. Group (2006)
    • Prakish Air Freight (2006)
    • ANC becomes FedEx UK (2007)
    • TNT (2008)
  • 8. FedEx Kinko’s
    • - FedEx acquired Kinko's for $2.4 billion.
    • -1,200 stores worldwide and annual revenue of about $2 billion.
    • -Together, FedEx and Kinko's created a broader range of high-end corporate solutions.
    • -Kinko’s “office on the road”.
  • 9. Asian/European Markets
    • DTW - 89 locations in cities across China:
    • -FedEx will have more than 6,000 employees in China, working for "an express domestic service branded FedEx.
    • PAFEX - Largest domestic express companies operating in India, with more than 384 offices and depots serving nearly 4,400 destinations.
    • -India presents enormous opportunities for customers.
    • The company bought ANC in 2006 to strengthen its domestic express-delivery business in the UK.
    • ANC: re-branding of its recently-acquired UK domestic express company.
    • -At the end of the re-branding in the autumn of 2008, about 2,000 vehicles and 3,000 uniformed employees and contractors will proudly carry the new FedEx UK livery.
  • 10. European Markets (cont)
    • Dutch transportation company TNT NV, a composite of three entities - the Dutch postal service, express delivery and logistics
    • -It would give FedEx a strong presence within Europe.
    • -Ability to offer comprehensive logistics and supply chain solutions.
    • - Buying TNT, with its strong position in the European market, would turbocharge FedEx’s international expansion.
  • 11. Product Service Prices
    • FedEx Small Business Center (reliable, fast, and cost effective shipping).
    • FedEx compatible solutions (software program).
    • FedEx Mobile
  • 12. Shipping Faster & Cheaper
    • FedEx Overnight Delivery
    • 2-Day Delivery
    • FedEx Ground
    • FedEx Tracking
    • FedEx Air