Community Management That Works   Richard Millington   @RichMillington   Colleen Young   @colleen_youngTo follow chat on T...
WelcomeFollow #hcsmca on TwitterAlaina Cyr moderating@AlainaBCyr@hcsmca
Colleen Young•   Colleen Young•   @colleen_young•   www.colleenyoung.com•   @hcsmca•   www.virtualhospice.ca
Rich Millington•   @RichMillington•   @FeverBee•   www.FeverBee.com•   course.feverbee.com
What is an online community?          A group of people who share a          strong common interest, form          relatio...
Peer-to-peer health care“PewInternet Project data shows that ifyou can enable an environment in whichpeople can share, the...
Why some succeed and others failTo succeed:• Establish and understand your domain• Develop a strategy, according to the  c...
Sense of community• Membership: a feeling of belonging• Identity: goals of members match those of the  membership as a who...
Community life cycle                       Millington R. FeverBee.com, 2012.
Inception  • Focus on growth  • Develop relationships with potential    members  • Nurture an active core group  • Foster ...
Establishment  • Focus on activity  • Deepen sense of community  • Broaden outreach  • Create content for and about the   ...
Maturity  • Focus on scaling the community  • Maintain sense of community  • Assess and optimize processes  • Co-create co...
Mitosis  • Focus on division and expansion  • Monitor for subcommunity    developments  • Consult community  • Conceive an...
Measure for successMeasure:• Growth• Activity• Sense of communityIn order to:• Grow• Improve• Report value
What is community management?Community Management         ≠    Moderation      (it’s far more)
Thank you! Richard Millington FeverBee.com course.feverbee.com @RichMillington Colleen Young colleenyoung.com (#hcsmca) Vi...
Health Care Social Media Canada              • 28 months              • 6,234 participants              • 112 chatsWednesd...
Upcoming SlideShare
Loading in …5
×

Online Community Management - webinar with Rich Millington & Colleen Young

1,601 views

Published on

Online health communities - why do some succeed and others fail? This is one topic explored by Rich and I in the webinar and tweetchat on Jan 23, 2013. You can listen to the webinar and read the transcript here: http://ow.ly/heA6E

Published in: Health & Medicine
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,601
On SlideShare
0
From Embeds
0
Number of Embeds
664
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Online Community Management - webinar with Rich Millington & Colleen Young

  1. 1. Community Management That Works Richard Millington @RichMillington Colleen Young @colleen_youngTo follow chat on Twitter, use#hcsmca
  2. 2. WelcomeFollow #hcsmca on TwitterAlaina Cyr moderating@AlainaBCyr@hcsmca
  3. 3. Colleen Young• Colleen Young• @colleen_young• www.colleenyoung.com• @hcsmca• www.virtualhospice.ca
  4. 4. Rich Millington• @RichMillington• @FeverBee• www.FeverBee.com• course.feverbee.com
  5. 5. What is an online community? A group of people who share a strong common interest, form relationships and interact online.
  6. 6. Peer-to-peer health care“PewInternet Project data shows that ifyou can enable an environment in whichpeople can share, they will and thebenefits will entice others to join.” ~ Susannah Fox, Pew Internet & American Life Project Excerpt from Susannah Fox’s Medicine 2.0, 2011 Keynote address
  7. 7. Why some succeed and others failTo succeed:• Establish and understand your domain• Develop a strategy, according to the community’s lifecycle stage• Build a sense of community Wenger E. et al., 2002 Iriberri A. and Leroy G., 2008. Blanchard and Markus, 2004
  8. 8. Sense of community• Membership: a feeling of belonging• Identity: goals of members match those of the membership as a whole.• Influence: members feel they can influence and be influenced by the community• Attachment: members share an emotional connection. McMillan and Chavis, 1986 Blanchard and Markus, 2004
  9. 9. Community life cycle Millington R. FeverBee.com, 2012.
  10. 10. Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and styleThe community reaches critical mass when > 50%of growth and activity is generated by members. Millington R. FeverBee.com, 2012.
  11. 11. Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community50 to 90% of growth and activity is generated bymembers. Millington R. FeverBee.com, 2012.
  12. 12. Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective valueMore than 90% of growth and activity is generatedby members. Millington R. FeverBee.com, 2012.
  13. 13. Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new communityRepeat life cycle process for each new community. Millington R. FeverBee.com, 2012.
  14. 14. Measure for successMeasure:• Growth• Activity• Sense of communityIn order to:• Grow• Improve• Report value
  15. 15. What is community management?Community Management ≠ Moderation (it’s far more)
  16. 16. Thank you! Richard Millington FeverBee.com course.feverbee.com @RichMillington Colleen Young colleenyoung.com (#hcsmca) Virtualhospice.ca @Colleen_Young
  17. 17. Health Care Social Media Canada • 28 months • 6,234 participants • 112 chatsWednesdays at 1 pm ETLast Wednesday of the month at 9 pm ET

×