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Community Management That Works: How to Build and Sustain a Thriving Online Health Community
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Community Management That Works: How to Build and Sustain a Thriving Online Health Community

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Presentation given Medicince 2.0 at Harvard in Boston on Sept15, 2012. Winner of the 2012 JMIR Award.

Presentation given Medicince 2.0 at Harvard in Boston on Sept15, 2012. Winner of the 2012 JMIR Award.

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Community Management That Works: How to Build and Sustain a Thriving Online Health Community Community Management That Works: How to Build and Sustain a Thriving Online Health Community Presentation Transcript

  • Community management that worksHow to build and sustain a thrivingonline health communityColleen Young
  • Peer-to-peer health care“PewInternet Project data shows that ifyou can enable an environment in whichpeople can share, they will and thebenefits will entice others to join.” ~ Susannah Fox, Pew Internet & American Life Project Excerpt from Susannah Fox’s Medicine 2.0, 2011 Keynote address
  • My story
  • What is an online community? A group of people who share a strong common interest, form relationships and interact online.
  • Why some succeed and others failTo succeed:• Establish and understand your domain• Develop a strategy, according to the community’s lifecycle stage• Build a sense of community Wenger E. et al., 2002 Iriberri A. and Leroy G., 2008. Blanchard and Markus, 2004
  • Sense of community• Membership: a feeling of belonging• Identity: goals of members match those of the membership as a whole.• Influence: members feel they can influence and be influenced by the community• Attachment: members share an emotional connection. McMillan and Chavis, 1986 Blanchard and Markus, 2004
  • Community life cycle Millington R. The Pillar Summit, 2012.
  • Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and styleThe community reaches critical mass when > 50%of growth and activity is generated by members. Millington R. The Pillar Summit, 2012.
  • Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community50 to 90% of growth and activity is generated bymembers. Millington R. The Pillar Summit, 2012.
  • Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective valueMore than 90% of growth and activity is generatedby members. Millington R. The Pillar Summit, 2012.
  • Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new communityRepeat life cycle process for each new community. Millington R. The Pillar Summit, 2012.
  • Measure for successMeasure:• Growth• Activity• Sense of communityIn order to:• Grow• Improve• Report value
  • What is community management?Community Management ≠ Moderation (it’s far more)
  • Acknowledgements• Wenger et al. Cultivating Communities of Practice, 2002• Iriberri and Leroy. A Life Cycle Perspective on Online Community Success, 2008• Richard Millington, The Pillar Summit• Rachel Happe and Jim Storer, The Community Roundtable
  • Thank you@colleen_youngwww.colleenyoung.com@VirtualHopicewww.virtualhospice.ca