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Clinician Peer Support Network: Social networking online
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Clinician Peer Support Network: Social networking online


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Workshop for members of Canada Health Infoway's Clinician Peer Support Network who are exploring the use of social media to mentor and learn with clinical peers to accelerate the adoption of …

Workshop for members of Canada Health Infoway's Clinician Peer Support Network who are exploring the use of social media to mentor and learn with clinical peers to accelerate the adoption of electronic health records across Canada.

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  • Half of Canadians are on Social Networks – and 60% of all Canadians online are there as well. To put that in perspective, that’s over 17 million people across our great nation. While the number of Canadians on Social Networks has only grown by 4% since 2009, the frequency of Social Media use amongst Canadians is on the rise – big time. In 2010, 35% of online Canadians visited a Social Media site at least once a week – that number has now grown to 50%. Furthermore, in 2011 35% of online Canadians visited a Social Networking site everyday; a number that was only 19% a year ago. While 15% of Canadians stated that they use Social Media less than they did a year ago, 35% say that the time spent has increased.
  • Brain Gowan Health care professionals can use social media in three main areas: to treat patients and engage with them directly, to provide timely and credible education, or to share medical information and knowledge
  • The number of times a published, peer-reviewed article is referred to by other publications, known as a citation, is a common method to evaluate the scientific impact of a researcher. Techna Co-Director, Communication and Knowledge Transfer and TGRI Senior Scientist Dr.  Gunther Eysenbach  examined the use of the popular social media outlet Twitter as a means of effectively predicting the scientific impact of a published study. The study examined all Twitter references (tweets) to scientific articles published in the Journal of Medical Internet Research  between July 2008 and November 2011 and compared them to citation data from two of the largest citation databases,  Scopus  and  Google Scholar . Articles receiving the most tweets were found to be 11 times more likely to be highly cited. Commenting on the use of Twitter in predicting scientific impact, Dr. Eysenbach says, "These findings suggest that social impact measures based on tweets complement traditional citation metrics. The proposed 'twimpact' factor may be a useful and timely metric to measure the uptake of research findings and to filter research findings resonating with the public in real time."
  • @berci Hungarian doctor and professor Webicina 2.0 BRYAN VARTABEDIAN, MD I'm a pediatric gastroenterologist at Texas Children's Hospital/Baylor College of Medicine.
  • Blogging: meta-cognition of thinking about what you're going to say forces you to describe why you did something, what you think about something The often unexpected, but most gratifying benefit is understanding yourself differently. Free tools: Blogger, Wordpress, Posterous
  • Differentiate – the public – patients, caregivers Talk about popularity go where the discussions are happening, not as much peer sharing. The community you want to disseminate information to and receive feedback from
  • Audience is the general public -Provides a medium to share information, disseminate Great place to bring research in plain language to general public General public Educate and inform Broad audience
  • Guest post on the  European Journal of Clinical & Medical Oncology  blog ( about automating the diagnosis process. 
  •   Search and Google+ have merged , meaning social profiles and content from Google+ will now appear in search results So what does this mean for you and your healthcare organization?  Remember,  61% of all adults search  for health information online which means every healthcare organization and medical professional needs to create, monitor and proactively manage their profile on Google+.  This is both a branding and marketing opportunity as well as a potential curse.   Right now, patients are discussing you and/or your organization after visiting your hospital or using your healthcare service or product. They  are posting reviews and sharing their experiences on Facebook, Google+, Twitter, Foursquare and Yelp.  If you are proactive, you can not only monitor and respond to the reviews on each site but you can  also use Google+ and Google's search changes to your advantage. By creating a Google+ profile and posting content that favors your brand and professional reputation, you can directly influence Google's search results because those results now highlight social inputs coming from Google+.  Simply put, this is your chance to kill two birds with one stone.  Thanks to Google, you can not only engage with patients and providers on Google+, but also craft your social engagement strategy to reinforce your online brand and drive more favorable search results.
  • Welcome to for 2012! open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics ~   [email_address]
  • Transcript

    • 1. Social Networking Online
    • 2. Follow on Twitter #sm101 @YaserAlyounes Health Informatics Specialist, Blogger
    • 3. Your host Colleen Young [email_address] @colleen_young
    • 4. Clinician Peer Support Network
      • The network brings together clinician leaders to:
      • share best practices and build new knowledge
      • communicate stories to help develop expertise and facilitate learning
      • identify common and unique barriers in the implementation of change and clinical transformation
    • 5. What is social media? Social media is the use of technology combined with social interaction to collaborate , create and share .
    • 6. Facts & figures
      • Facebook has over 800 million active users. 50% sign on every day.
      • Twitter has over 200 million users and grows by 500,000 every day.
      • YouTube is the 3rd most trafficked website in the world, after Google and Facebook.
      • Google+ has already reached 90 million users.
      • Wikipedia hosts 17 million articles written by more the 90,000 contributors.
    • 7.  
    • 8.
      • Social media doesn't just help me in my research, it totally changed the way I interact with collaborators.
      Bertalan Meskó, @Berci , Medical Doctor, Founder of; Hungary Collaborate
    • 9.
      • As a dentist, social media has brought me closer to my patients, connected me with new ones and opened many networking doors.
      @DrDeborahCooper, Dentist, Speaker; Calgary Connect
    • 10.
      • The place of social media in health care is becoming more and more significant in the way we build relationships, not only with our patients but with each other as well.
      @drpauldempsey, Pediatrician, Medical Director of @quintepediatric, Chief of Pediatrics, Belleville Build relationships
    • 11.
      • People use social networking for health. We need to connect, inform and inspire them to affect behavioural change for better health.
      @docmikeevans, Family Physician, Professor, Founder of Health Design Lab; Toronto Inform
    • 12.
      • Social media helps me keep up with innovations and articles written by and recommended by colleagues.
      Jennifer Lake, @jendlake, Assistant Professor, Pharmacist; Toronto Stay current
    • 13.
      • Social impact measures complement traditional citation metrics. Possibly a useful and timely metric to measure the uptake of research findings.
      Gunter Eysenbach, @eysenbach, MD, Senior Scientist, Editor-in-chief & publisher of JMIR; Toronto Influence
    • 14.
      • Simply put, social media has allowed me to access ideas, thoughts and opinions I would never have been able to before.
      Prajesh Narendra Chhanabhai, @Zimbarama, PhD Candidate, University of Otago; New Zealand Learn
    • 15. Your network now
      • Who do you connect with?
      • Who do you learn from?
      • Who or what do you want to influence?
      • And why?
    • 16. What tool is right for you?
    • 17. Twitter
      • Peers and public
      • Learn and inform
      • Crowd-source information quickly
    • 18. Blogging
      • You
      • Articulate what you do and think
      • Understand yourself differently
    • 19.  
    • 20. Facebook
      • General public
      • Create a community of support
      • Reach public audience where they are
    • 21.  
    • 22. YouTube
      • General public
      • Educate and inform
      • Broad audience, one to many
    • 23.  
    • 24. LinkedIn
      • Professional networks
      • Connect with peers
      • Join groups and participate in discussions
    • 25.  
    • 26. Google +
      • Professional and public audience
      • Connect with peers, real time video too
      • Curate content and influence search results
    • 27.  
    • 28. Wikis
      • Peers and public
      • Collaborate and create
      • Learn and inform
    • 29.  
    • 30.
      • You can't beat just joining in. Find people and conversations that inspire.
      Joanna Ptolomey, @chibbie, Information Consultant, Researcher, Writer; Scotland Get started
    • 31. The hashtag
    • 32.  
    • 33.  
    • 34. #hcmca growth Data from Sept. 29, 2010 to Jan. 28, 2012. Generated using ( ) and Twitter Counter (
    • 35.
      • Remember what you post online stays online.
      • Imagine you are speaking in a public place.
      • Adapt and adopt CMA social media guidelines.
      The rules Dr. Wendy Sue Swanson, @SeattleMamaDoc, pediatrician, author Seattle Mama Doc blog; Seattle “ I’m not asking you to be a cowboy. Follow the rules.”
    • 36. Resources
      • CMA Social Media Guidelines
      • Health Care Social Media Canada #hcsmca
      • Healthcare Hashtags
      • Mayo Clinic Center for Social Media
      • CMA Future Practices, November 2011
    • 37. Connect with me Colleen Young [email_address] @colleen_young