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CAPO: KT and social media

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  • Cameron D. NormanToronto, ON CanadaI am a professor of public health at UofT. passion and commitment is to making the world healthier for everyone through research and education dedicated to systems thinking and action. specialty is using information technologies to help people connect and share ideas and turn that into social value for health promotion.
  • Transcript

    • 1. KT Therapy for the Social Media Phobic:Why you want to be a tweep
    • 2. Colleen Young Tricia Yerex
      Founder, Health Care Social Media Canada Communications Lead,
      Community Moderator, SharingStrength Canadian Virtual Hospice
      Your presenters
    • 3. What is Social Media?
      Social media is the use of technology combined with social interaction to collaborate, create and share.
      Connect
      Learn
      Inform
    • 4. Before you start
      Who do you want to talk with?
      Why?
    • 5. The speed, reach and power of Social Media via Twitter
    • 6. #hcsmca chat
    • 7. Twitter
      Peers and public
      Learn and inform
      Fast, effective way to crowd-source information
    • 8.
    • 9. Blogging
      You
      Articulate what you do and think
      Understand yourself differently
    • 10.
    • 11. Facebook
      • Public
      • 12. Create a community of support
      • 13. Reaching your audience where they are
      Over 600 million users
      on facebook
      Fastest growing segment: 55-65 year old females
    • 14.
    • 15. YouTube
      General Public
      Information sharing
      Broad audience
    • 16.
    • 17. Our social media journey
    • 18. LinkedIn
      Professional networking
      Connecting with peers
      Join groups and participate in discussions
    • 19. Social media is
      here to stay
      social
    • 20. Are you ready?
      Set reasonable goals that are right for you and then…
      Listen and learn.
      Ask and learn.
      Share and learn.
      Inform and learn.
    • 21. Questions?
    • 22. Thank you
      Tricia Yerex Colleen Young
      tricia@virtualhospice.cacolleen@colleenyoung.com
      @VirtualHospice @Colleen_Young
      Canadian Virtual Hospice #hcsmca
      www.virtualhospice.cawww.colleenyoung.com