Your SlideShare is downloading. ×
0
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
What is Your Organization's level of  Social Media Maturity
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What is Your Organization's level of Social Media Maturity

1,631

Published on

Want to help your organization along the social maturity path? This presentation will introduce you to some of the critical ideas, tools and best practices for helping develop your social business …

Want to help your organization along the social maturity path? This presentation will introduce you to some of the critical ideas, tools and best practices for helping develop your social business collaboration strategy and help you better support your social customer.

For more detailed information and to get your questions answered about social crm, join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021

Published in: Technology
2 Comments
1 Like
Statistics
Notes
  • Virginia,

    You bring up a really good point and one that I hadn't really considered. Starting within would definitely give employees a way to start understanding the benefits/tools of social media and derive the added benefit of collaborating/sharing, as well.

    Thanks for the excellent point.

    -Jennifer
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for the presentation.

    It grasps many aspects of social media use cases.

    However, I'm not convinced about the order in which you list those use cases. There seems to be an online discussion these days about should enterprises start implementing social media within their organization first or outside (your first 3 levels). From my experience and from what's I've seen, I would say that starting from within and implementing a social media platform for employees is the way to start. Not only will it teaches people to communicate differently and open their knowledge to others but it will also set up guidelines used by employees when communicating outside.

    Embracing social media for enterprises is a challenge yet amazing opportunities to grow business and become a more trusted company.

    My 2 cents.
    Virginie
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,631
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
43
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Score card mentality – track your ability, real-time course correctionsAutomatesReal-timeAnalysisActionable insights
  • Transcript

    1. SOCIAL BUSINESS COLLABORATION<br />4 Levels of<br />Social Media Maturity <br />Where is your organization?<br />Don Springer<br />CEO<br />don@collectiveintellect.com<br />303.881.7606<br />December 2010<br />Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />
    2. SOCIAL BUSINESS COLLABORATION<br />Presentation Purpose<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Want to help your organization along the social maturity path? This presentation will introduce you to some of the critical ideas, tools and best practices for helping develop your social business collaboration strategy and help you better support your social customer. <br />For more detailed information and to get your questions answered about social crm, join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021<br />
    3. SOCIAL BUSINESS COLLABORATION<br />Social Media Analytics MaturityWhere are you today?Where do you want to go?<br />ROI<br />Maturity<br />Social Business<br />Collaboration<br />Social Targeting<br />& Data Mgmt.<br />Monitoring<br />Research<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />
    4. SOCIAL BUSINESS COLLABORATION<br />First Level – Monitoring <br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Are you using a tool to listen to what your customers, prospects, and market influencers are saying online?<br />Are you using these findings to help you better relate to your customers/prospects?<br />Tools<br />Keyword search tools are easy to set up and use<br />require a lot of manual reading/annotation to gain insight.<br />Struggle with the volume of data to deliver intelligent data about customers<br />Good introduction to social media conversations<br />
    5. Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />SOCIAL BUSINESS COLLABORATION<br />Key Functionality for Listening Platform<br />The software should automate your ability to identify emerging consumer desires, and to track your ability to change them <br />The platform should help you conduct both open-ended and closed-ended analysis to better identify and interpret consumers’ attitudes, beliefs, and behaviors<br />The Platform should support the following tasks to most effectively and efficiently integrate into your Social Business Collaboration Systems:<br /><ul><li>Topic Setup and Configuration
    6. Organic Insight Discovery
    7. Dimension Creation for Repeatable Metric Measurement
    8. Scheduler for comprehensive data-feed integration into relational databases</li></li></ul><li>SOCIAL BUSINESS COLLABORATION<br />Second Level – Research<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Are you conducting social research to inform your strategy<br />Integrating social media insights into your communications, advertising or customer service<br />Tools<br />Sophisticated analytic tools<br />Translate insights into recommendations for changes/adjustments to your strategy<br />Uses advanced forms of semantic filtering to blend qualitative and quantitative research<br />Required foundation for Social Business Collaboration<br />
    9. SOCIAL BUSINESS COLLABORATION<br />Third Level – Social Targeting & Data Management<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Are you improving the knowledge you have about your customers by appending listening-based insights and data within your CRM database? <br />Capture new prospects using a wide social media net to identify people interested in your market, solution, product or offering<br />Critical features <br />Real-time semantic filtering-based text mining and analytics across both social and private data sources<br />Process-centric customer, prospect and influencer based social outreach<br />
    10. SOCIAL BUSINESS COLLABORATION<br />Social Targeting Better communicate with new prospects and existing customers…<br />Targeting New Prospects<br />Identify prospects engaging in online conversations in categories to support highly targeted social outreach programs. In the future, map profiles to emails/cookies to support targeted digital display advertising and outbound email campaigns <br />Listening to Existing Customers<br />Clients provide digital/social profiles of their current customers, so they can listen comprehensively to this Audience’s current and historical conversations to give unique insights for both macro Audience segments and individual customers/prospects to enable better targeting<br />and continue to evolve and know your customers and prospects more deeply<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />
    11. SOCIAL BUSINESS COLLABORATION<br />Fourth Level – Social Business Collaboration<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Are you following best practices for engaging with your customers, prospects and influencers?<br />Measuring what’s working and what’s not so you can learn and adjust your engagement processes and efforts? <br />Critical Features<br />Augment existing CRM database to append online/social media data<br />Introduce new transactional-oriented central data repository to feed their engagement/measurement system <br />
    12. SOCIAL BUSINESS COLLABORATION<br />Has your answer changed?<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Want to know how to evolve your organization’s social business collaboration?<br />Want to better understand the steps to implementing a social business collaboration strategy?<br />Confused about the difference between Listening and Monitoring?<br />Interested in predictive analysis for social media and the growing influence of the social customer. <br />Join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021 or contact me jennifer dot roberts @ collectiveintellect.com<br />
    13. SOCIAL BUSINESS COLLABORATION<br />Value comes with Social MaturityWhere are you today?Where do you want to go?<br />ROI<br />Maturity<br />Social Business<br />Collaboration<br />Social Targeting<br />& Data Mgmt.<br />Monitoring<br />Research<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />
    14. SOCIAL BUSINESS COLLABORATION<br />The Evolution of <br />Social Business Collaboration Solutions<br />Don Springer<br />CEO<br />don@collectiveintellect.com<br />303.881.7606<br />December 2010<br />Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />

    ×