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Using Text Analytics to Transform Big Data into Business Insights
 

Using Text Analytics to Transform Big Data into Business Insights

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The importance of big data isn't entirely around volume it's also the variety and velocity that needs to be managed. Unifying social and enterprise data analytics is critical for business to better ...

The importance of big data isn't entirely around volume it's also the variety and velocity that needs to be managed. Unifying social and enterprise data analytics is critical for business to better understand their social consumer.

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    Using Text Analytics to Transform Big Data into Business Insights Using Text Analytics to Transform Big Data into Business Insights Presentation Transcript

    • REAL TIME ENTERPRISE ANALTYICS Detecting Consumer Signals from Big Data Solving for So What? Collective IntellectProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 1
    • Making Sense of Social & Enterprise DataA strategy for addressing the complexity and variety Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 2
    • Incomplete Data is Not Big DataYou need both – Social & Enterprise Data Social Data Enterprise Data   20 million unique authors   500 unique forums/boards   500,000 posts/day   Survey/Focus Group Verbatim   50 million unique authors   2 million fan pages/user groups   1 million+ posts/day   Private Community Conversations  15 million unique blogs (External & Internal)  1 million+ posts/day Social:  10,000 new blogs/day   180M unique authors   300K new authors/day   Call Center/Email/   60 million unique authors   10M posts/day Chat Transcripts   8 million tweets/day   100,000 new authors/day Private:   Any text-based data  2.5 million authors   Setup within hours   Text-Translated Video  40,000 unique sites  200,000 posts/day   Private news, research,   600 thousand unique consumers feeds   60 thousand reviews/day   25 unique review sitesProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 3
    • Text Analytics Transforms Data Into Actionable InsightsConnect the right audience with right message on the right platform Finally I can upgrade my phone. Should I switch from Comcast to Question is shall I get the iPhone Fios – based on Verizon Customer now or wait for the new one or will Service??? it be pricey when it comes out I hate Verizon and after switching now love Comcast and their high- speed Internet and On- Demand selection! Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 4
    • Supporting Customers and ProspectsRequires Both Social & Enterprise Data   Social media is a single channel and only represents the segment of your consumers, who use social media   Customers use multi-channels to communicate with a company why would you silo your analysis   Analyzing enterprise data can both validate and further your understanding of the social conversation   Unifying social media to enterprise analytics helps tie social media to the larger ROI questionProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 5
    • Making Sense of Social & Enterprise DataHow do you detect consumer signal fromunstructured data? Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 6
    • Making Sense of Social & Enterprise DataChoose a technology that does more than monitor mentions Choose a monitoring technology that can:   Capture on-topic conversation without needing you to know every combination or configuration of key terms.   Allow you to adjust your research quickly, without changing linguistic rules, as the conversation shifts.   Learn the meaning of terms and disambiguate language -- i.e., know the difference between Crocs (the shoes) and crocs (the reptiles).   Manage the volume, velocity, and variety of unstructured text, whether it’s from social media or enterprise. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 7
    • Choose a TechnologyThat can help you identify the who, what & whereProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 8
    • Choose a TechnologyBut more importantly the Why & So What?Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 9
    • Where’s the So What?!Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 10
    • So What?What To Do with Social Media Insights   Create one-to-one or multi-channel marketing to an audience, who intend to watch, to purchase, to view   Verify a social media trend in an offline panel or vice versa before changing marketing direction   Confirm a customer’s reasons for dissatisfaction gathered from feedback forms and monitor social media for increased conversations   Create a score card combining social and web data to better understand direct traffic   Correlate sales and social data and track trends based on geography, demographics or other variable Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 11
    • Big Data Isn’t About VolumeIt’s about managing & analyzing complex data variety and velocity   Consider how to derive meaning from metrics:   Tie sentiment to consumer expressions around specific topics, like pricing, quality   Group demographic and life stage details for a more robust understanding of your consumer audience   Link competitor details to campaign efforts, pricing changes or new advertising to compare impact across an industry   Conduct pre and post analysis of new product release or customer service changes by analyzing The purpose of the analyzing data isnt to create cute charts and graphs but to surface business value from any unstructured data Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 12
    • REAL TIME ENTERPRISE ANALTYICS Like some help getting to the So What? Drop us a line at http://collectiveintellect.com Collective IntellectProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. 13