REAL TIME TEXT ANALTYICS<br />Collective Intellect <br />Leader In Text Analytics Solutions<br />Proprietary and confident...
Collective Intellect seeks to maximize the value of free form text for clients<br />Brand Selected<br />Social handle<br /...
“I was surprised that no systems were designed to deal with the ambiguity of conversational text in a scalable fashion.”<b...
CI’s Holistic Approach for Unstructured Text Analytics Involves All Three Major Disciplines In the Correct Fashion<br />Pr...
Issues with ambiguity
Difficult to provide granular filtering</li></ul>Keyword/Boolean<br />LSA<br />Speech analysis:<br /><ul><li>Parsing conte...
Slow on large, unstructured text
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Applying Text Analytics to Unstructured Data to Surface Real Business Intelligence

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Using semantic technology and text mining to surface actionable business insights from private and unstructured data.

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Applying Text Analytics to Unstructured Data to Surface Real Business Intelligence

  1. 1. REAL TIME TEXT ANALTYICS<br />Collective Intellect <br />Leader In Text Analytics Solutions<br />Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />
  2. 2. Collective Intellect seeks to maximize the value of free form text for clients<br />Brand Selected<br />Social handle<br />Daypart<br />Gender<br />Location<br />Subjective<br />Dimensions: Taste, Quality<br />Sentiment: Negative<br />Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />
  3. 3. “I was surprised that no systems were designed to deal with the ambiguity of conversational text in a scalable fashion.”<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />By recognizing the technological inefficiency of legacy players, Collective Intellect currently leads the space<br />Tim MCandless, Chief Research Officer at Collective Intellect<br />“Its (Collective Intellect) most notable attribute is data quality through text analysis, in which it currently leads the field”<br />Forrester: The Forrester Wave™: Listening Platforms, Q3 2010<br />
  4. 4. CI’s Holistic Approach for Unstructured Text Analytics Involves All Three Major Disciplines In the Correct Fashion<br />Pre-filter:<br /><ul><li>Narrows large data-sets for analysis with more sophisticated semantic processing
  5. 5. Issues with ambiguity
  6. 6. Difficult to provide granular filtering</li></ul>Keyword/Boolean<br />LSA<br />Speech analysis:<br /><ul><li>Parsing content to diagram context
  7. 7. Slow on large, unstructured text
  8. 8. Time consuming to adjust with changing content</li></ul>NLP<br />Insight:<br /><ul><li>High Quality Similarity Measures
  9. 9. High Performance for Speed and Precision
  10. 10. Easier Maintenance
  11. 11. Used for Highly Accurate Categorization
  12. 12. Spam identification</li></ul>Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />
  13. 13. Use Data to Inform Business Intelligence in Real-Time<br />Private Data<br />Social Data<br /><ul><li>20 million unique authors
  14. 14. 500 unique forums/boards
  15. 15. 500,000 posts/day
  16. 16. Survey/Focus Group Verbatim
  17. 17. 50 million unique authors
  18. 18. 2 million fan pages/user groups
  19. 19. 1 million+ posts/day
  20. 20. Private Community Conversations (External & Internal)
  21. 21. 15 million unique blogs
  22. 22. 1 million+ posts/day
  23. 23. 10,000 new blogs/day</li></ul>Social:<br /><ul><li>180M unique authors
  24. 24. 300K new authors/day
  25. 25. 10M posts/day</li></ul>Private:<br /><ul><li>Any text-based data
  26. 26. Setup within hours
  27. 27. Call Center/Email/Chat Transcripts
  28. 28. 60 million unique authors
  29. 29. 8 million tweets/day
  30. 30. 100,000 new authors/day
  31. 31. Text-Translated Video
  32. 32. 2.5 million authors
  33. 33. 40,000 unique sites
  34. 34. 200,000 posts/day
  35. 35. Private news, research, feeds
  36. 36. 600 thousand unique consumers
  37. 37. 60 thousand reviews/day
  38. 38. 25 unique review sites</li></ul>Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.<br />
  39. 39. Software can be customized for analysis that is designed specifically to discover and trend KPIs relevant to a business<br />Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Usecase: Analysis of client feedback forms<br />Client XYZ used Collective Intellect’s software to determine which issues caused the most dissatisfaction among guests. <br />Previous attempts with a legacy analytics system had proven inability to determine the most dominant issues, to quantify specific root causes within each issue, or to provide supporting verbatim in a satisfactory manner. <br />Outcome<br />By plugging those same surveys into CI’s text analytics suite, the client was able to determine key issues and rank them accordingly. Thereafter, supporting verbatim was retrieved as well.<br />Client XYZ now has a clear understanding of where to focus capital for improvement and how to adjust messaging. <br />Example of Customized Dashboard<br />
  40. 40. Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.<br />Blended Consumer Analytics Software & Services Solution<br />Comprehensive Consumer Research<br />Real-Time Dashboards<br /><ul><li>Blended Social, Private Data and Traditional Research
  41. 41. Consultation on establishing KPI’s
  42. 42. Project-based research services
  43. 43. Continual analytics, trackers and consultative support
  44. 44. Real-time text processing
  45. 45. Standard and Customized KPI tracking
  46. 46. Integration of customized data elements (transactional, web traffic,) for correlation with text-based data</li>

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