Applying Text Analytics to Unstructured Data to Surface Real Business Intelligence

REAL TIME TEXT ANALTYICS
Collective Intellect
Leader In Text Analytics Solutions
Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

Collective Intellect seeks to maximize the value of free form text for clients
Brand Selected
Social handle
Daypart
Gender
Location
Subjective
Dimensions: Taste, Quality
Sentiment: Negative

“I was surprised that no systems were designed to deal with the ambiguity of conversational text in a scalable fashion.”
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.
By recognizing the technological inefficiency of legacy players, Collective Intellect currently leads the space
Tim MCandless, Chief Research Officer at Collective Intellect
“Its (Collective Intellect) most notable attribute is data quality through text analysis, in which it currently leads the field”
Forrester: The Forrester Wave™: Listening Platforms, Q3 2010

CI’s Holistic Approach for Unstructured Text Analytics Involves All Three Major Disciplines In the Correct Fashion
Pre-filter:
Narrows large data-sets for analysis with more sophisticated semantic processing
Issues with ambiguity
Difficult to provide granular filtering
Keyword/Boolean
LSA
Speech analysis:
Parsing content to diagram context
Slow on large, unstructured text
Time consuming to adjust with changing content
NLP
Insight:
High Quality Similarity Measures
High Performance for Speed and Precision
Easier Maintenance
Used for Highly Accurate Categorization
Spam identification

Use Data to Inform Business Intelligence in Real-Time
Private Data
Social Data
20 million unique authors
500 unique forums/boards
500,000 posts/day
Survey/Focus Group Verbatim
2 million fan pages/user groups
1 million+ posts/day
Private Community Conversations (External & Internal)
15 million unique blogs
1 million+ posts/day
10,000 new blogs/day
Social:
180M unique authors
300K new authors/day
10M posts/day
Private:
Any text-based data
Setup within hours
Call Center/Email/Chat Transcripts
8 million tweets/day
100,000 new authors/day
Text-Translated Video
2.5 million authors
40,000 unique sites
200,000 posts/day
Private news, research, feeds
600 thousand unique consumers
60 thousand reviews/day
25 unique review sites

Software can be customized for analysis that is designed specifically to discover and trend KPIs relevant to a business
Usecase: Analysis of client feedback forms
Client XYZ used Collective Intellect’s software to determine which issues caused the most dissatisfaction among guests.
Previous attempts with a legacy analytics system had proven inability to determine the most dominant issues, to quantify specific root causes within each issue, or to provide supporting verbatim in a satisfactory manner.
Outcome
By plugging those same surveys into CI’s text analytics suite, the client was able to determine key issues and rank them accordingly. Thereafter, supporting verbatim was retrieved as well.
Client XYZ now has a clear understanding of where to focus capital for improvement and how to adjust messaging.
Example of Customized Dashboard

Blended Consumer Analytics Software & Services Solution
Comprehensive Consumer Research
Real-Time Dashboards
Blended Social, Private Data and Traditional Research
Consultation on establishing KPI’s
Project-based research services
Continual analytics, trackers and consultative support
Real-time text processing
Standard and Customized KPI tracking
Integration of customized data elements (transactional, web traffic,) for correlation with text-based data

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Applying Text Analytics to Unstructured Data to Surface Real Business Intelligence

by Collective Intellect

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