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Sustainability Defined by Designers

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  • 1. What does sustainability mean?
    …. Will we be saved?
    … or do things need to change?
  • 2. Currently Accepted Definitions
    - Wikipedia –
    Sustainability, in a broad sense, is the capacity to endure.
    In ecology, the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of wellbeing, which in turn depends on the wellbeing of the natural world and the responsible use of natural resources.
    - WashingtonStateUniversity -
    Sustainable means using methods, systems and materials that won't deplete resources or harm natural cycles" (Rosenbaum, 1993).
    Sustainability identifies a concept and attitude in development that looks at a site's natural land, water, and energy resources as integral aspects of the development" (Vieira,1993) “
    Sustainability integrates natural systems with human patterns and celebrates continuity, uniqueness and placemaking" (Early, 1993)
    Definitions that are heavily focused on the environment, and all things “green”
  • 3. A definition that was defined by…
    Was defining
    Global Warming
    Al Gore (and his drowning polar bears) catalyze global awareness
    • Citizens begin learning about “carbon footprint”/ Schools teaching environmentalism
    • 4. TV Shows on CNN & Discovery highlight human impact on the environment while CNBC covers investment opportunities
    • 5. Children tell their parents to save the word
    Cleantech Investment
    Investment in clean technology
    • Renewable energy and alternative fuels enter consumer investor portfolio
    • 6. Vernacular/ technology are enter mainstream conversations on television
    • 7. Cleantech investment books become best sellers
    • 8. Economics of and focus on cleantech firms improves with each dollar rise in oil
    150 USD Oil
    Treehuggers and yuppies united!
    • Diesel and gas inflation brought calls for change that drowning polar bears could not
    • 9. Pressure on governments to regulation and subsidize solutions
    • 10. Pressure on industry to change - to reduce waste and increase efficiency
    • 11. Pressure on consumers to change habits – public transport, bicycles, and even walking!
  • Traditional Definitions Lead to..
    Catchy phrases:
    Traditional Solutions:
    And the conferences…. ALL THOSE GREEN CONFERENCES
  • 20. But.. It is more than that
    Clean Energy
    Carbon offsets
    Green Jobs
    Managed Resources
    Populations & Labor
    Consumer Safety
    Urban Planning & Urbanization
    Food & Agriculture
    Landfills & eWaste
    Overpackaging
    Healthcare
    Traffic and Transport
    Healthcare
  • 21. Sustainability and Responsible Leadership Project
    Potential Project Examples
    Clean Technology
    Built Environment
    Manufacturing
    Resources
    Economics
    Civil Society
    Social Services
  • 73. What is your definition of sustainability?What do you see as the core issues?
  • 74. What are the solutions you see?
  • 75. Waste Reductions
    Live Cycle Analysis
    Materials
    Reuse
    Process
    Water Footprint
    Organics/ Fair Trade
    Renewable Materials
    Packaging
    Reduce
    Embedded Energy
    Plastic vs. Bamboo
    Commodity
    Recycle
    Local Sourcing
    Refurbish
    Transportation
    Product Takeback
  • 76. What’s Holding You Back?
    Learn More :
    All Roads Lead to China www.allroadsleadtochina.com
    Collective Responsibilitywww.collectiveresponsibility.org
    Cleaner Greener China www.cleanergreenerchina.com
    Follow my Tweet!
    All Roads Lead to China @allroads
    Collective Responsibility@chinaCSR
    Cleaner Greener China @greenerchina
    Contact Me!
    Richard Brubaker rbrubaker@chinasdp.com

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