What does sustainability mean?<br />…. Will we be saved?<br />… or do things need to change?<br />
Currently Accepted Definitions  <br />- Wikipedia – <br />Sustainability, in a broad sense, is the capacity to endure.<br ...
A definition that was defined by…<br />Was defining<br />Global Warming<br />Al Gore (and his drowning polar bears) cataly...
TV Shows on CNN & Discovery highlight human impact on the environment while CNBC covers investment opportunities
Children tell their parents to save the word</li></ul>Cleantech Investment<br />Investment in clean technology<br /><ul><l...
Vernacular/ technology are enter mainstream conversations on television
Cleantech investment books become best sellers
Economics of and focus on cleantech firms improves with each dollar rise in oil</li></ul>150 USD Oil<br />Treehuggers and ...
Pressure on governments to regulation and subsidize solutions
Pressure on industry to change - to reduce waste and increase efficiency
Pressure on consumers to change habits – public transport, bicycles, and even walking!</li></li></ul><li>Traditional Defin...
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Sustainability Defined by Designers

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Transcript of "Sustainability Defined by Designers"

  1. 1. What does sustainability mean?<br />…. Will we be saved?<br />… or do things need to change?<br />
  2. 2. Currently Accepted Definitions <br />- Wikipedia – <br />Sustainability, in a broad sense, is the capacity to endure.<br />In ecology, the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of wellbeing, which in turn depends on the wellbeing of the natural world and the responsible use of natural resources.<br />- WashingtonStateUniversity - <br />Sustainable means using methods, systems and materials that won't deplete resources or harm natural cycles" (Rosenbaum, 1993). <br />Sustainability identifies a concept and attitude in development that looks at a site's natural land, water, and energy resources as integral aspects of the development" (Vieira,1993) “<br />Sustainability integrates natural systems with human patterns and celebrates continuity, uniqueness and placemaking" (Early, 1993) <br />Definitions that are heavily focused on the environment, and all things “green”<br />
  3. 3. A definition that was defined by…<br />Was defining<br />Global Warming<br />Al Gore (and his drowning polar bears) catalyze global awareness <br /><ul><li>Citizens begin learning about “carbon footprint”/ Schools teaching environmentalism
  4. 4. TV Shows on CNN & Discovery highlight human impact on the environment while CNBC covers investment opportunities
  5. 5. Children tell their parents to save the word</li></ul>Cleantech Investment<br />Investment in clean technology<br /><ul><li>Renewable energy and alternative fuels enter consumer investor portfolio
  6. 6. Vernacular/ technology are enter mainstream conversations on television
  7. 7. Cleantech investment books become best sellers
  8. 8. Economics of and focus on cleantech firms improves with each dollar rise in oil</li></ul>150 USD Oil<br />Treehuggers and yuppies united!<br /><ul><li>Diesel and gas inflation brought calls for change that drowning polar bears could not
  9. 9. Pressure on governments to regulation and subsidize solutions
  10. 10. Pressure on industry to change - to reduce waste and increase efficiency
  11. 11. Pressure on consumers to change habits – public transport, bicycles, and even walking!</li></li></ul><li>Traditional Definitions Lead to.. <br />Catchy phrases:<br /><ul><li>Carbon Footprint
  12. 12. Low Carbon Economy
  13. 13. Green Jobs
  14. 14. Carbon Offsets
  15. 15. Cap & Trade
  16. 16. Border Adjustments
  17. 17. Sequestration
  18. 18. Cap & Trade
  19. 19. Border Adjustments</li></ul>Traditional Solutions:<br />And the conferences…. ALL THOSE GREEN CONFERENCES<br />
  20. 20. But.. It is more than that <br />Clean Energy<br />Carbon offsets<br />Green Jobs<br />Managed Resources<br />Populations & Labor<br />Consumer Safety<br />Urban Planning & Urbanization<br />Food & Agriculture<br />Landfills & eWaste<br />Overpackaging<br />Healthcare<br />Traffic and Transport<br />Healthcare<br />
  21. 21. Sustainability and Responsible Leadership Project <br />Potential Project Examples<br />Clean Technology<br />Built Environment<br />Manufacturing<br />Resources<br /><ul><li>Land Use
  22. 22. Renewable Materials
  23. 23. Food & Agriculture
  24. 24. Forests and Parks
  25. 25. Bodies of Water
  26. 26. Labor Pools
  27. 27. Waste Management
  28. 28. Air Quality
  29. 29. Life Cycle Analysis
  30. 30. Closed Loop mfg.
  31. 31. Product Design
  32. 32. Packaging/ Waste
  33. 33. Logistics/ Transport
  34. 34. Ethical Supply Chain
  35. 35. Quality Control & Assurance
  36. 36. Recycling & eWaste
  37. 37. Urban Planning
  38. 38. Building Materials
  39. 39. Urban Transport
  40. 40. Greenspace
  41. 41. Energy/ Water efficiency
  42. 42. Build Retrofitting
  43. 43. Building Operation
  44. 44. Affordable Housing
  45. 45. Smartgrid
  46. 46. Biofuels
  47. 47. Transportation
  48. 48. Waste-to-energy
  49. 49. Water Filtration
  50. 50. Clean Coal
  51. 51. Renewable Energy
  52. 52. Carbon Offset/ Trading</li></ul>Economics<br />Civil Society<br />Social Services<br /><ul><li>Civic Engagement
  53. 53. Philanthropy
  54. 54. NGO Development & Capacity
  55. 55. Social Enterprises
  56. 56. Cultural Preservation
  57. 57. Consumer Safety
  58. 58. Community Program
  59. 59. Healthcare
  60. 60. Education
  61. 61. Poverty Alleviation
  62. 62. Elderly Care
  63. 63. Job Training
  64. 64. Rehabilitation & Counseling
  65. 65. Financial Services
  66. 66. Financial Markets
  67. 67. Green Economies
  68. 68. MFG Vs Services
  69. 69. Urbanization
  70. 70. Rural/ Urban Gap
  71. 71. Consumer Spending
  72. 72. Green Consumers</li></li></ul><li>
  73. 73. What is your definition of sustainability?What do you see as the core issues?<br />
  74. 74. What are the solutions you see?<br />
  75. 75. Waste Reductions<br />Live Cycle Analysis<br />Materials<br />Reuse<br />Process<br />Water Footprint<br />Organics/ Fair Trade<br />Renewable Materials<br />Packaging<br />Reduce<br />Embedded Energy<br />Plastic vs. Bamboo<br />Commodity<br />Recycle<br />Local Sourcing<br />Refurbish<br />Transportation<br />Product Takeback<br />
  76. 76. What’s Holding You Back?<br />Learn More :<br />All Roads Lead to China www.allroadsleadtochina.com<br />Collective Responsibilitywww.collectiveresponsibility.org<br />Cleaner Greener China www.cleanergreenerchina.com<br />Follow my Tweet!<br />All Roads Lead to China @allroads<br />Collective Responsibility@chinaCSR<br />Cleaner Greener China @greenerchina<br />Contact Me!<br />Richard Brubaker rbrubaker@chinasdp.com<br />

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