2. 1
4x

3. Image
Image
Business Has
Traditionally
Assumed an Infinite
Capacity Planet
•Resources were cheap
•Consumption was key
Image
Image
•Waste went “Away”
•No one “responsible”

4. Social Entrepreneurship was
“cute and cuddly”

8. B.A.U.
•
•
•
•
Beyond B.A.U.
CSR
Sustainability
• primary goal
Growth is the Growth is achieved through quality
Models are•heavily subsidized
Economic and Business Model are full cost
• Externalities are being internalized
Externalities are someone else’s problem
• and accountability are mutually are aligned
ResponsibilityResponsibility and accountabilityindependent

10. I spoke to our regional HR head about the program,
basically she also agrees hospital visit program best fits
with the needs of our corporate.
Moving forward, I would like receive a detailed proposal
and cost indication from your organization, please see
below our preferred program outline,
I am responsible for Water-related innovation in
Company’s Product division. A division that we believe,
needs some radical rethinking.
Some things that we have long taken for granted need to
be challenged.
For example, the profligate use of water in our daily rituals.

11. “We Comply”
“We contribute”

12. 1st world
BOP Markets

13. Validation
Investment
Awareness
Systems
Profit