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In this presentation, given at the November 14 Food Talk, I spoke about the macroeconomic trends that have been driving China's food imports off the charts.
Urbanization has led to increase demand for a variety of foods and flavors that were once unthinkinable, a sign of progress, but with 40-60% waste (from food to fork), China is quickly becoming a country that is food insecture. A country that was once able to feed itself, the last ten years have become completely dependent on imports to meet the demands of the market.
A market that is going to see another 300 million people join by 2030.