LOHAS 2012 in China

LOHAS in China CollectiveResponsibility.org

What are the China Opportunities?Health / Wellness Organic Farm Elderly care Cleantech Education Children’s products Green products Environment CollectiveResponsibility.org

What is the “China” Market? CollectiveResponsibility.org

What is the “Chinese” Consumer? & CollectiveResponsibility.org

Fundamentally, the issues that Chinese and Westerners face are very different • Western concept of “green” and “sustainability” are intangible for average Chinese • Chinese understanding of “green” and “sustainability are heavily tied to person CollectiveResponsibility.org

Concerned ConsumersHealth / Wellness Organic Farm Elderly care Cleantech Education Children’s products Green products Environment CollectiveResponsibility.org

What’s the Best China ModelOwned Distributed Diverted CollectiveResponsibility.org

What Will It Take to Succeed?For a firm to succeed, it must do the following correctly: 1. Have a clear understanding of target market • Why would your target purchase product/ service? • What is their tangible catalyst for change 2. Have a credible value proposition • Being the industry leader will provide a premium, and could buy loyalty • Any ambiguity could lead to disaster 3. Develop organic channels • Using agents long term can introduce risk to distribution and markets, and increase costs • Consumers are looking for intimate purchasing CollectiveResponsibility.org

“In the end, environmental, social and economic sustainability cannotbe separated. A sustainable planet must include a sustainablehuman civilization – resilient human systems that respect thecomplicated relationships among poverty, human rights, economicdevelopment, environmental health, and human success”- Institute for the Future, 2008Richard BrubakerFounder and Managing Director, Collective ResponsibilityFounder and Executive Volunteer, HandsOn ChinaAdjunct Professor, Sustainability and Responsible Leadership, CEIBSrich@collectiveresponsibility.org CollectiveResponsibility.org

LOHAS 2012 in China

by Collective Responsibility on Jun 14, 2012

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