LOHAS in China                 CollectiveResponsibility.org
What are the China Opportunities?Health / Wellness     Organic Farm         Elderly care          Cleantech Education     ...
What is the “China” Market?             CollectiveResponsibility.org
What is the “Chinese” Consumer?    &                  CollectiveResponsibility.org
Fundamentally, the issues that Chinese and Westerners face are very different • Western concept of “green” and “sustainabi...
Concerned ConsumersHealth / Wellness     Organic Farm          Elderly care          Cleantech Education          Children...
What’s the Best China ModelOwned   Distributed         Diverted                      CollectiveResponsibility.org
What Will It Take to Succeed?For a firm to succeed, it must do the following correctly:                               1. H...
“In the end, environmental, social and economic sustainability cannotbe separated. A sustainable planet must include a sus...
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LOHAS 2012 in China

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In this presentation, given at LOHAS 2012 forum, I discuss key drivers, market segments, and entry platforms for LOHAS market in China.

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LOHAS 2012 in China

  1. 1. LOHAS in China CollectiveResponsibility.org
  2. 2. What are the China Opportunities?Health / Wellness Organic Farm Elderly care Cleantech Education Children’s products Green products Environment CollectiveResponsibility.org
  3. 3. What is the “China” Market? CollectiveResponsibility.org
  4. 4. What is the “Chinese” Consumer? & CollectiveResponsibility.org
  5. 5. Fundamentally, the issues that Chinese and Westerners face are very different • Western concept of “green” and “sustainability” are intangible for average Chinese • Chinese understanding of “green” and “sustainability are heavily tied to person CollectiveResponsibility.org
  6. 6. Concerned ConsumersHealth / Wellness Organic Farm Elderly care Cleantech Education Children’s products Green products Environment CollectiveResponsibility.org
  7. 7. What’s the Best China ModelOwned Distributed Diverted CollectiveResponsibility.org
  8. 8. What Will It Take to Succeed?For a firm to succeed, it must do the following correctly: 1. Have a clear understanding of target market • Why would your target purchase product/ service? • What is their tangible catalyst for change 2. Have a credible value proposition • Being the industry leader will provide a premium, and could buy loyalty • Any ambiguity could lead to disaster 3. Develop organic channels • Using agents long term can introduce risk to distribution and markets, and increase costs • Consumers are looking for intimate purchasing CollectiveResponsibility.org
  9. 9. “In the end, environmental, social and economic sustainability cannotbe separated. A sustainable planet must include a sustainablehuman civilization – resilient human systems that respect thecomplicated relationships among poverty, human rights, economicdevelopment, environmental health, and human success”- Institute for the Future, 2008Richard BrubakerFounder and Managing Director, Collective ResponsibilityFounder and Executive Volunteer, HandsOn ChinaAdjunct Professor, Sustainability and Responsible Leadership, CEIBSrich@collectiveresponsibility.org CollectiveResponsibility.org

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