Corporate Volunteering in China


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In this presentation I speak about the trends driving more corporate volunteer programs, and the key successful factors of building a program in China.

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Corporate Volunteering in China

  1. 1. Volunteering in China
  2. 2. About MeDevelop long term capacity within the various actors (NGO, MNC, academic, gov’t, and citizen)to create stable/ sustainable solutions•Provide a platform where civil sector professionals can share best practices•Conduct research, study problems, assess program, & create partnerships•Work with social entrepreneurs and NGO leaders to develop capacity•On campus research, develop student leaders, clubs, mentorships, internshipsEstablished in 2004, Hands On China’s mission is connecting people – both locals and foreignersin Shanghai who want to become involved as volunteers in community activities with localcharities who need assistance.• Coordinates volunteer opportunities for active professionals, according to their availability and personal interests• Support project partners with direct donations, fundraising planning and execution, community project design/implementation• Design and manage a variety of community relations programs for private sector partners in Shanghai – CorpWorks!Developed the project based class Sustainability and Responsible Leadership•To institutionally support society by leveraging its students, faculty, alumni•Improve student awareness of the social and environmental challenges in China•Teams will conduct research, develop external partner, & present business plan
  3. 3. Volunteering TrendsGlobal Globalized Programming: China HQ BU BU HQ Era of centralized / disengaged programming: • Partnerships chosen at global level Internati China Foundat BU BU • Partnerships reflected global issues of interest onal NGO ion • Little local ownership Programs that were chosen were at a global level Program Program Program and, regardless of program effectiveness, isolated local offices Partner Partner Partner from programs. Localized Programming ChinaGlobal Era of decentralized/ engaged programming: HQ • Entrance of locally chosen program partners • Alignment of issues at the regional level that tie to global level BU Corning BU BU • High local ownership / engagement BU Global firms (and their foundations) began developing Local Local Local Local capacity internally to locally source project partners as a Partner Organizat Partner Partner ion means to create more stable programs that have greater buy in locally
  4. 4. Availability of Partnerships
  5. 5. Recognized ValueVolunteerism culture is Participating in volunteeringone of the key reasons projects increases my workwhy I join/stay with GE. satisfaction.
  6. 6. Path to Success Answer the 5 Basic Questions • Who, what, when , where, and how much Build program structure and plan • Build program framework, identify goals, and set clear expectations Partners and Champions • Identify external partners who will support program • Identify internal champions who will own programAwareness Engagement Marketing and Trainings • Internally market opportunities to employees • Offer training / orientation to interested employees Scale Capacity Project Launch / Pilot • If program is long term, or sizeable in scale, run a pilot program involving volunteer leaders Internal Communications  Newsletters, website, and photo sharing of event success  Feedback opportunity for particpants Monitoring & Adjustment  Internally : revisit goals of employees and measure against program progress  Externally: Revisit partnersihp and assess true impact of program
  7. 7. “In the end, environmental, social and economic sustainability cannot be separated.A sustainable planet must include a sustainable human civilization – resilient humansystems that respect the complicated relationships among poverty, humanrights, economic development, environmental health, and human success”- Institute for the Future, 2008 Richard Brubaker Founder and Managing Director, Collective Responsibility Adjunct Professor, Sustainability and Responsible Leadership, CEIBS Founder and Executive Volunteer, HandsOn China