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Mark Seemann: 'The Future of CRM in Recruitment' Synety Group


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'The Future of CRM in Recruitment' A talk given by Mark Seemann of Synety at the Recruitment Technology Showcase, June 2013. …

'The Future of CRM in Recruitment' A talk given by Mark Seemann of Synety at the Recruitment Technology Showcase, June 2013.

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Hosted by UK Recruiter recorded by Colleague Software - recruitment software for agencies.

Published in: Technology, Business

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  • 1. DThe future of CRMIntegrating real-time Communications
  • 2. Mark Seemann – CEO and Co-founder of SYNETY Group plc. (SNTY.L)17 Years experience in Cloud servicesCo-founder and CEO of Pipemedia – Hosted VoIP & TelecomsOperations Director and Shareholder of Legend plc – VoIP, Telecoms & Hosted ITCo-founder and CEO of Servelogic plc. – Hosted CRM and MessagingShareholder and CTO of Outsourcery – Hosted CRM and Unified CommunicationsCEO and Co-founder of SYNETY – CRM Integrated CommunicationsAbout
  • 3. Why CRM is Important• BRINGS EVERYTHING TOGETHER. Creates a centralizedmanagement system for all business transactions – starting withcustomer interactions on email, face to face and over the phone.• BETTER VISIBILITY. CRM can provide your management a unifiedview of your business and delivers consistent workflows and bestpractices for employees and customers.• BETTER ANALYTICS. CRM can give you deep insights into presentand future company performance and productivity.• Integrated Mobility. CRM extends to your mobile workforceproviding staff and management with more up to date information.
  • 4. The future of CRM• Cloud based CRM is easy to connect to other Clouds – cutting thecost and timescales for integrations• CRM quickly morphs into xRM providing not just customermanagement but also:• Order processing (connecting to Docusign / accounts / billing)• Customer Care (automated self service, interview self service portal)• Social Interactions (triggering complex workflows from social interactions)• Management of all Communications (CloudCall® phone, text, video, instantmessage)
  • 5. Increasing the Value of your CRM with Voice• CRM allows you to manage all customer interactions• Integrate Voice Communications into CRM to give you a true view of yourorganization and customers• Always call from where the data is (directly from the CRM contact records)– it improves efficiency and enforces data consistency in your database• Record and Replay important calls in order to improve candidate sourcingaccuracy, analyze and categorize candidate and customer calls• Use an “overlay” service for easy integration and so you don’t need tochange your phones or phone lines
  • 6. About SYNETY and ourCloudCall Services• SYNETY provides a cloud based voice technology call SYNETY CloudCall®• CloudCall Click integrates into various CRM systems using our public API and provides a systemindependent solution that will work with any existing phone system; VoIP, Analogue, ISDN orMobile. This allows additional functionality and reduced call cost without changing your existingtelephony system or installing additional hardware on site.CloudCall gives you• Telephony integration with your CRM without changing your equipment or phone suppliers• Improves staff productivity by 15%• Prevents manually dialling and miss dialling• Screen-popping and CRM Sync improves your customer service• Real-time call analytics gives you better insight to staff productivity• Listen to call recordings directly from your CRM improves placing accuracy• Store your calls for up to 7 years – cloud based storage is cost effective.• Technology doesnt’t have to cost the earth – CloudCall priced from £10 per month.• Our wholesale rates save between 25-75% on your call spend (av. saving £29 per consultant)
  • 7. Thank