Richard Charnock - Branding for an exceptional recruitment business

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Richard Charnock's talk - 'Branding for an exceptional recruitment business' - delivered at Recruitment International's 'How to build an exceptional recruitment business' event 2013.

Institute of Recruitment Professionals: http://www.rec-irp.uk.com

Recorded by recruitment software provider, Colleague Software: http://www.colleague.eu

Published in: Business, Technology
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Richard Charnock - Branding for an exceptional recruitment business

  1. 1. • o o o o
  2. 2. Lawyers Journalists Estate Agents Teachers Recruiters Politicians 1 78% 3 47% 5 34% 2 76% 6 32% 4 39%
  3. 3. • • • • • • • •
  4. 4. Choices for competition • Niche Higher end roles (Inch wide-mile deep) • Traditional market • Low cost volume model
  5. 5. • • • • •
  6. 6. • o o o o o o
  7. 7. • • • •
  8. 8. • • • • •
  9. 9. • • • •

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