Colin White   December 2011VicaW ©
Bigger Pipe = More Money          Better Conversion = More Money           More Customers = More Money            More Ter...
 Premium SMS       Premium Voice       Online Operator Billing       Paypal       Credit Card       App Stores      ...
 Online games       Social networks       Virtual goods       Services       Physical goods       Information & Aler...
   19 million UK households connected to Internet *         Almost half via mobile data connections*         71% of 16-...
 Simple Txt to Buy Model           Subscription ModelVicaW ©
1.             2.   3.        1. User clicks                                 “Get game”                              2. Po...
   0871/2/3 cost anything between 5-10p per          minute         09XX Premium rate numbers charged at any          ra...
 150 million customers, 5 million on mobile       Recognised Brand       Safe secure       Easy & cost effective to se...
Critical Factors      PSMS          Voice         Credit Card      Online Mobile  Price Points           Few       Few & L...
1000 customers with £5 downloadVicaW ©
   US: Google launches mobile wallet May 11         UK: Orange and Barclaycard Launch Quick          Tap NFC Service May...
“Mobile Payments are reaching a tipping point in                   Europe: we believe that 2012 will be the year that new ...
1.   Payment flexibility – give them choice      2.   Get a mobile site to cater for mobile surfers      3.   Check out th...
VicaW ©
Upcoming SlideShare
Loading in …5
×

Micro payments.. the opportunities for sm es ver.final

573 views

Published on

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
573
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Micro payments.. the opportunities for sm es ver.final

  1. 1. Colin White December 2011VicaW ©
  2. 2. Bigger Pipe = More Money Better Conversion = More Money More Customers = More Money More Territories = More MoneyVicaW ©
  3. 3.  Premium SMS  Premium Voice  Online Operator Billing  Paypal  Credit Card  App Stores  Near Field Communication (NFC)VicaW ©
  4. 4.  Online games  Social networks  Virtual goods  Services  Physical goods  Information & Alerts  Transport & ParkingVicaW ©
  5. 5.  19 million UK households connected to Internet *  Almost half via mobile data connections*  71% of 16-24 year olds*  31% of UK adult now owns a smartphone  14% of UK adult now owns an iPhoneVicaW © *Office for National Statistics Internet Access 2011 ~ Ipsos MediaCT Technology Tracker 2011
  6. 6.  Simple Txt to Buy Model  Subscription ModelVicaW ©
  7. 7. 1. 2. 3. 1. User clicks “Get game” 2. Pop up payment window request mobile No 5. 4. 3. Code sent via Txt 4. Code input into payment window 5. Payment complete game downloadedVicaW ©
  8. 8.  0871/2/3 cost anything between 5-10p per minute  09XX Premium rate numbers charged at any rate up to £1.50 per minute & there can be a connection charge up to £1.50VicaW ©
  9. 9.  150 million customers, 5 million on mobile  Recognised Brand  Safe secure  Easy & cost effective to set up  Easy access to your money  Can integrate into iPhone & Androids  What it costs ◦ 1.4%-3.4% plus 20pVicaW ©
  10. 10. Critical Factors PSMS Voice Credit Card Online Mobile Price Points Few Few & Limited Unlimited Wide & Flexible Accessibility for Ubiquitous Ubiquitous Limited to 18+ Good End User Charge Backs Low Low Expensive Low Conversion Rates High High Low Medium 2-4% with a Costs 20-50% 30-50% 20-50% transaction feeVicaW ©
  11. 11. 1000 customers with £5 downloadVicaW ©
  12. 12.  US: Google launches mobile wallet May 11  UK: Orange and Barclaycard Launch Quick Tap NFC Service May 11  UK Mobile Operators announce JV to deliver mobile wallet & payments Jun 11  Apple launches Easypay Nov 11  Telefónica launches a Blackberry NFC trial in Spain Nov 2011There is technological wave sweeping across the world that will really hit the UK in 2012VicaW ©
  13. 13. “Mobile Payments are reaching a tipping point in Europe: we believe that 2012 will be the year that new payment technologies such as mobile and contactless achieve mainstream consumer acceptance” Peter Ayliffe, CEO Visa Europe “The mobile transactions market in Europe alone will grow to €4Bn -€5Bn by 2013” Frost & Sullivan “Mobile payments for physical goods will exceed $170 billion worldwide by 2015. This is nearly treble the $60 billion forecast for 2011”VicaW © Juniper Research
  14. 14. 1. Payment flexibility – give them choice 2. Get a mobile site to cater for mobile surfers 3. Check out the competition 4. Try out new ideas & keep trying 5. Review your metrics regularly 6. Test & test again your payment cycles 7. Give customer feedback priority 8. You need to innovate unceasinglyVicaW ©
  15. 15. VicaW ©

×