Economic Development Plan Phase II Update

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Economic Development Plan Phase II Update

  1. 1. Economic Development Master Plan Phase Two Report Presentation to City Council January 10, 2013
  2. 2. Master Plan Process Overview • Phase One: Base Analysis and Existing Conditions • Phase Two: Evaluation of Opportunities and Constraints – Business survey – Economic development organization, policies, incentives – Entertainment districts and redevelopment • Phase Three: Goals and StrategiesCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  3. 3. Opportunities and Constraints • Public Input – Business Survey (100 respondents) – Interviews (16 organizations) • Incentives • Role of the City • Entertainment Districts • Redevelopment AreasCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  4. 4. Public Input – Business Survey • Competitive • Competitive Strengths: Weaknesses: – Colleges and – Transportation universities infrastructure – Cost of living – Political leadership – Growing local – Career opportunities economy – Business climate – Regional location – Natural environment – LifestyleCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  5. 5. Public Input – Interviews • Competitive • Limitations to advantages development – Great for families – Air service – Low cost of living – Regional roads – Highly educated – Underemployment – Biotech industry – Amenities for young – Texas A&M University adults – Blinn CollegeCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  6. 6. Incentives • Comments to City Staff – Include flexible incentive options – Add sections on Retention and Expansion – Maintain expedited permitting system – Develop scorecard for project evaluation – Offer R&D tax credits – Create Entrepreneurship and Innovation programCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  7. 7. The Importance of Regionalism • Pooling and marketing regional assets to the world where appropriate • Location decisions within the region based on unique strengths of geographies • Project wins benefit the entire region, regardless of jurisdiction • Partnerships assure businesses of regional support and initiativeCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  8. 8. Role of the City • Comments to City Staff – Strengthen ED staff structure in the City – Formalize interactions between City and RVP – Continue to support quality of life – Ensure site availability – Encouraging commercialization and R&D • Partnerships with TAMUCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  9. 9. Entertainment Districts • Evaluation of Northgate, Wolf Pen Creek, and University Drive East – All currently healthy despite challenges • Quantity and quality of planned entertainment centers was strong • Need to address basic challenges • Increase marketing and promotionCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  10. 10. Redevelopment Areas • Potential redevelopment areas: – FM 2154 / George Bush Drive • Smaller parcels • Low retail potential – Harvey Road – Texas Avenue corridor • Intensive redevelopment may be limited in all three (except student housing) • Campus Pointe and Plaza Hotel may accommodate mix-use demand in short-termCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013
  11. 11. Economic Development Master Plan Questions and DiscussionCity of College Station Economic Development Master PlanPhase Two Presentation to City Council January 10, 2013

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