9. Northeastern Distribution
Gallant sold in Northeastern cities:
Baltimore
Washington D.C.
Philadelphia
New York
Boston
Reaching Suburban areas as well
12. Promotion
Spotify, Pandora Ad (digital marketing)
Posters
Paint the shuttle or bus in a northeastern city (G-marketing)
Social Media
News letters (E-mails)
Fashion Show (g marketing)
13. Get Connected
Host social media sweepstakes
Facebook contest
Hash tag contest for photo of the week for instagram
Tweet your tips, have conversation for gallant members
Discounts for followers (Free for me)
#BeGalant
Interactive Blog
14. Digital Media
YouTube videos
Contests
Digital Magazine
How to Match Ap
Interactive website
15. Gallant is Worth Your Investment
Men’s Fashion Magazine
Appeal the Urban world
Younger audience
Appeal to modern culture
Make Money
Editor's Notes
Intro
Intro ourselves
Group picture
Explain our roles
Concept
Explain gallant---
- goals of gallant
-how gallant began
-what makes gallant, gallant
Modern- fresh and clean not 1950’s, 2014 look,
Target market ----ADD PIC
Wanting to get a job in his field of graphic design but is currently working as a manager at J Crew
Blayke is single and not looking to settle down any time
Blayke loves going to bars with his co-workers
Works our 3-4 times a week to keep up a fresh body
He dresses how he feels, does not conform to the current fashion trends
Jojo beans
Always eats at rivermont pizza
He enjoys listening listening to Hip Hop and R&B, Top 40
GOALS Customer loyalty branding, befriend our target
Some of the sponsors we want are express, hermes and urban outfiters
ADD PICS
MARKET DIFFERENTIATION
Do not want current infulences such as lil wayne and drake
We do not the baggy pants attitude
Most men fashion target are older, we are reach a younger audience
Most mags are heavily white we want to push diversity and reach beyond the white face
Explain wh we picked colors- because they are bold, it is an eye catching color and fits well with our target it looks classic and orange accents look great
, grey is a great accessory to the bold it matches with anything but still a manly color
Used sleek masculine design is geared toward them and their personality, they are daring and artsy
They are not men into women’s fashion
CONTENT
Not just a look book
Fashioin- what our target is intrested in, we want to give them tips, how to wear things,
Tech-connecting fashion with the latest tech bc our target is into both and wearing it, using tech to make a fashion statement and will interest our readers
Music- we want to have the type of music our target is listening to, culture appealing to their lifetsyle
We want to get into their head, we do have info about
Inspiration- do more than just write about products or clothes lines, or clothes, gallant is here to inspire character we have that implemented into our articles and magazine issues
PRICE
DISTRIBUTION
Radio Ad- our target is always on the go, always listening to his favorite music on his pandora. We will play our ad once a week for the first few months of people opening
And will continue to play it on the radio and promote it as much as we can.
Supermarkets- place them everywhere, in every supermarket right by the check out
Goodwill - second chance program
PROMOTION
Spotify and Pandora ad on stations our target will be listening to
Posters in malls in northern cities, not too many but where our target will be at, subway transition, paint a subway
New letters- 2x a week we want to realize that people have lives we want something when it matters
Fashion show- event that happens 2x a year and very specific, like the gallant fashion show, unique involving kids and bad areas, getting into the community and building relations, build a good rep,
SOCIAL MEDIA
We want to push all of our followers to use the hashtag #GalantMag and post pictures and get this hashtag trending on twitter
We really want to get out name out there, and inform our target about our mag
Our target is always using social media we have to push that and use of social media in their work but also entertainment
DIGITAL MEDIA
We can post videos about the founders of gallant, how gallant started, how the fashion started and updates on fashion styles on the youtube account, increase views,
Cheap magazine- online, have it on your tablet or other computer, more accessible
Interactive website- people can commment and interact with our leaders of gallant, vote for ideas for ideas in the next edition, suggestions on future models, photographers can upload pictures to be in the magazine
Ap
Contests- for models, photos, sweepstakes
