Start Your Blog!
Your Point Checklist!

Karol Pokojowczyk from Colibri.io
Are you thinking about writing a blog?
You should! Take a look below for
more insight into how to start.
Ask yourself why you
want to write a blog
• You have to be consequent in the
things you are doing. You must ask
yourself WHY you want to have a
blog and turn this W...
Determine your target
group
• You must know what your blog will
focus on. You cannot write about
everything neither for everyone. It
is necessary to h...
Create blog goals
• 20% more traffic, 10% more
conversions or 5% more leads.
Whatever it is, you have to create a
goal. If you reach it you ...
Think about your ideal
reader
• What does this person likes? What
are his interests and finally what is
he willing to read. If you can
answer these ques...
Find about ten keywords
• Keywords should be related to your
niche and blog topics. Having a
short list enables you to focus your
content on these...
Create editorial calendar
• Use your topics as the basis for
your editorial plan. Think about
how often you can commit to
publishing information.
• It’s better to start with less posts
and to expand your publishing
schedule over time.
Write blog posts
• It creates free PR. Business
bloggers are often interviewed by
journalists as industry experts.
• Get some press! You will have to
start probably with some smaller
blogs but they can also create you
some value backlink...
Optimize your blog posts
for SEO
• At a minimum, include your
keyword in the title and URL. Have
at least one link to your older posts
and one link to a th...
Measure your results
• Measure your conversions and
your traffic. You can do it with
Colibri. You have to analyze where
your traffic is coming ...
• Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your...
This article was originally
published on GrowthHacker.am.
Find out more:
Start Your Blog! Your Point
Checklist!
Author: Karol Pokojowczyk

CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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Start your blog! Your point checklist!

  1. 1. Start Your Blog! Your Point Checklist! Karol Pokojowczyk from Colibri.io
  2. 2. Are you thinking about writing a blog? You should! Take a look below for more insight into how to start.
  3. 3. Ask yourself why you want to write a blog
  4. 4. • You have to be consequent in the things you are doing. You must ask yourself WHY you want to have a blog and turn this WHY into your main motivators.
  5. 5. Determine your target group
  6. 6. • You must know what your blog will focus on. You cannot write about everything neither for everyone. It is necessary to have a specialized theme that people can learn from.
  7. 7. Create blog goals
  8. 8. • 20% more traffic, 10% more conversions or 5% more leads. Whatever it is, you have to create a goal. If you reach it you have to create a new one, if not ask yourself why and improve your tactics.
  9. 9. Think about your ideal reader
  10. 10. • What does this person likes? What are his interests and finally what is he willing to read. If you can answer these questions you will be able to write the perfect article.
  11. 11. Find about ten keywords
  12. 12. • Keywords should be related to your niche and blog topics. Having a short list enables you to focus your content on these phrases. Write at least one column for each keyword.
  13. 13. Create editorial calendar
  14. 14. • Use your topics as the basis for your editorial plan. Think about how often you can commit to publishing information.
  15. 15. • It’s better to start with less posts and to expand your publishing schedule over time.
  16. 16. Write blog posts
  17. 17. • It creates free PR. Business bloggers are often interviewed by journalists as industry experts.
  18. 18. • Get some press! You will have to start probably with some smaller blogs but they can also create you some value backlinks.
  19. 19. Optimize your blog posts for SEO
  20. 20. • At a minimum, include your keyword in the title and URL. Have at least one link to your older posts and one link to a third party entity.
  21. 21. Measure your results
  22. 22. • Measure your conversions and your traffic. You can do it with Colibri. You have to analyze where your traffic is coming from and which post are the best for your blog
  23. 23. • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  24. 24. This article was originally published on GrowthHacker.am. Find out more: Start Your Blog! Your Point Checklist!
  25. 25. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO

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