Increase e-commerce conversion using psychology by Karol Pokojowczyk from https://colibri.io

1. Increase e-commerce
conversion using
psychology
Karol Pokojowczyk from Colibri.io

2. Customer acquisition is the
process of acquiring new
customers for business

3. or converting existing
prospects into new
customers.

4. The process is specifically
concerned with issues
such as acquiring
customers at lower cost,
etc.

5. Get to know
the consumer
psychology

6. Action paralysis –
show your customers how
easy it is to buy something
from your e commerce site.

7. Three types of
buyers – a survey of
more than 13,000
individuals reveal there are
three types of buyers:

8. Spendthrifts (15%)
tend to derive great
pleasure from buying –
give them a “luxury” pitch

9. The thrifty (24%) tend
to feel pain associated with
buying – try to minimise it
using such expressions as
“small down payment”

10. The average (61%)
are somewhere in the
middle; both marketing
messages can work here

11. Identify which type of
buyers are visiting your
site, and target your
marketing message to
them.

12. Admit
Shortcomings

13. Customers have more trust in
companies who are willing to
take responsibility for their
failures than for those who try
to blame external sources

14. Show them
how to buy

15. If you are selling a product,
explain how big it is, how
much it weighs, how much
it will cost to deliver, etc.

16. If you have a service,
explain how long it will
take, what it will do, and
how it will do it.

17. Get Email
Subscribers

18. Make it very clear in your
message that you want
your site visitors to register
for a newsletter, discounts,
etc.

19. Use
Marketplaces

20. Amazon, eBay, Newegg,
and many other sites with
millions of visitors also
allow small and mid-sized
retailers to sell directly from
their sites.

21. Use a
Distinctive
Logo

22. A distinctive logo is a
business card for both
start-up shops and
branded e commerce.

23. Give them
what they
search for

24. Use tools like Colibri to
understand what your
customers are searching
for and how they convert in
each sales funnel.

25. Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.

26. This article was originally
published on
GrowthHacker.am. Find out
more:
Increase e-commerce
conversion using psychology

27. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO