How to Increase Customer Conversions: Sales + Inbound Marketing
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How to Increase Customer Conversions: Sales + Inbound Marketing

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Would you like to increase your customer conversions? Check how to do this using sales + inbound marketing.

Would you like to increase your customer conversions? Check how to do this using sales + inbound marketing.

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How to Increase Customer Conversions: Sales + Inbound Marketing How to Increase Customer Conversions: Sales + Inbound Marketing Presentation Transcript

  • How to Increase Customer Conversions: Sales + Inbound Marketing Karol Pokojowczyk from Colibri.io
  • Historically marketing and sales have functioned completely separately.
  • With the adoption of inbound marketing principles, View slide
  • sales and marketing have begun to work together to gain and close leads. View slide
  • The following is how to create a seamless sales and marketing process.
  • Determine Buyer Personas
  • Sales and Marketing should discuss and agree on who their buyer persona(s) is
  • and what it is that makes them a qualified lead.
  • This will give the marketing team a clear vision of the content
  • and tone they need to create in order to attract appropriate leads.
  • Generate Content
  • You are off to the races!
  • Marketing is ready to begin creating content and offers in order to generate leads.
  • They should be creating:
  • Blog posts
  • Advanced content
  • Offers
  • Close your Leads
  • Marketing has now handed the baton off to Sales.
  • The sales team can use all the data within your CRM to make closing the sale easier.
  • Use the lead’s online behavior to your advantage.
  • Analyze the Process
  • Are you happy with the results from this past month and/or quarter?
  • If so, look at what contributed to that success and repeat it.
  • If you are not happy, both teams should work together to tweak your process.
  • Start from analyzing if the buyer persona and criteria for a sales qualified lead are correct.
  • Then move along the entire process.
  • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  • This article was originally published on GrowthHacker.am. Find out more: How to Increase Customer Conversions: Sales + Inbound Marketing
  • Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO