How to choose the best keywords for seo and customer acquisition in social media
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How to choose the best keywords for seo and customer acquisition in social media

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How to choose the best keywords for seo and customer acquisition in social media by Karol Pokojowczyk from https://colibri.io

How to choose the best keywords for seo and customer acquisition in social media by Karol Pokojowczyk from https://colibri.io

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How to choose the best keywords for seo and customer acquisition in social media How to choose the best keywords for seo and customer acquisition in social media Presentation Transcript

  • How to choose the best keywords for SEO and customer acquisition in social media Karol Pokojowczyk from Colibri.io
  • • While starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you.
  • The mix of art and science
  • • Decision on what keywords your products or services should be searched for is simple, but a bit tricky too.
  • • It is certain that you should look for words directly connected with what you offer but the most obvious ones wouldn’t be a good choice. Not too generic or specific either.
  • • Take a while to think about your audience. What kind of words they could be putting in search engine while looking for your kind of product or business?
  • • Make a list of all the words you came up and the most relevant for your business.
  • Geographical location
  • • While thinking of right keywords you can also improve your chances of getting a much better page ranking result if you insert your location to the keyword or phrase.
  • • If you add name of the city or region within you can or would like to operate, you can fair better in your page ranking.
  • The Competitors
  • • Do the research of your competition. Find out what your chosen keywords bring. That will help you make decision on which ones you got chances to rank better than others.
  • The “Other” Tools
  • 1. Google Keyword Planner - this tool will show you how a list of keywords might perform, and the average number of times people searched for those terms.
  • 2. Wordtracker - generates a list of related keywords, including related keyword phrases and combinations.
  • 3. Keyword Discovery – collects data form over 200 search engines, allows you to search keyword database for specific country or eshops like eBay or Amazon.
  • • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  • This article was originally published on GrowthHacker.am. Find out more: How to choose the best keywords for SEO and customer acquisition in social media
  • Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO