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DOES LINK BUILDING
STILL MAKE SENSE
IN 2013?
Karol Pokojowczyk from Colibri.io
Links are one of the criteria used
by search engines to rank your
website’s authority.
Essentially, the more pages that
are linking to your page, the
more valuable it is to the search
engines.
In the past, link building was
based on quantity more than
quality.
However, because of ongoing
changes in Google’s search
algorithm, it is now, more than
ever, crucial to focus on the value...
• links coming from pages that
spontaneously link to your website,
• links acquired through outreach,
• self-created, non-...
The most common forms of link
building include:
• guest blogging
• content marketing initiatives
• resource page link buil...
Guest blogging refers to offering
other blogs in your niche a place
to post your content.
Ideally, it’s a win-win situatio...
Interlinking means making the
most of your own websites.
You can direct a user from one
sub-page to another, and from
blog...
There is a wide range of link
building tactics that are based on
a submission of your content,
whether it’s your website, ...
Those are, among others:
• Article directories – where you can
upload your articles for more
exposure and traffic
• Web 2....
According to research, the biggest
obstacles to overcome when using
link building tactics are as follows:
1. Finding link ...
In order to search for link
prospects you can employ several
techniques.
Google search.
You can use advanced search
queries to receive the most
relevant pages possible or
employ local searches th...
Monitor competitor’s backlinks
sources.
This way you can identify the
sources with high potential for
your business.
Social media search.
This is literally a gold mine of link
opportunities.
Does link bulding still make
sense?
There has been a dispute over
the Internet on the utility and
effectiveness of link building,
especially in the light of c...
We’ve already established that
high quality content is the key.
But there is no guarantee that a
great content will promote itself. It
needs to be done and link building
is one of the wa...
Link building based on example of HigherClick.com
Insert CTA Header
Higher Click is an inbound marketing
consultancy business, which started in 2010
and is based in Budapes...
Insert CTA Header
Their back linking strategy translates into
actual traffic and is focused around high
quality content, g...
Insert CTA Header
They not only provide their customers with the
truly informative and readable content, but
also this con...
Are there any tools that
can help me out?
In order to manage your inbound
links, you need to monitor them
constantly, measure their impact
on your traffic and, more...
Some of the tools not only deliver
above information but include
SERP tracking, competitor
monitoring and even more
enrich...
Colibri IO tells where your Customers are on Google, Bing, Quora,
Twitter, Pinterest, Facebook and 3rd party blogs. It del...
The future of link building
Having proved that link building
is still a valid SEO method, it’s
time to ask the question –
what about the future?
The Link Building Survey 2013
showed a tendency for the
outreach-dependent forms of link
building to be taking priority fo...
This involves investing in tactics
such as guest blogging, digital
PR, infographics and building
long-term relationships w...
This implies a constantly growing
importance of the content quality
and relationship building.
Insert CTA Header
This article was originally published on
Technorati. Find out more:
Does link building still make sense ...
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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Does link building still make sense in 2013?

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Does link building still make sense in 2013? Karol CEO of Colibri.IO is looking for an answer.

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  • great presentation, I think link building is the outcome of content promotion process these days and should be done both with seo and referral traffic in mind. And Colibri is the perfect match for that. Thanks for featuring us!

    Gael
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Transcript of "Does link building still make sense in 2013?"

  1. 1. DOES LINK BUILDING STILL MAKE SENSE IN 2013? Karol Pokojowczyk from Colibri.io
  2. 2. Links are one of the criteria used by search engines to rank your website’s authority.
  3. 3. Essentially, the more pages that are linking to your page, the more valuable it is to the search engines.
  4. 4. In the past, link building was based on quantity more than quality.
  5. 5. However, because of ongoing changes in Google’s search algorithm, it is now, more than ever, crucial to focus on the value of the links.
  6. 6. • links coming from pages that spontaneously link to your website, • links acquired through outreach, • self-created, non-editorial links that are posted on forums or in comment sections. There are three types of links, depending on the method of their acquisition:
  7. 7. The most common forms of link building include: • guest blogging • content marketing initiatives • resource page link building • digital PR
  8. 8. Guest blogging refers to offering other blogs in your niche a place to post your content. Ideally, it’s a win-win situation that brings advantages to everyone.
  9. 9. Interlinking means making the most of your own websites. You can direct a user from one sub-page to another, and from blog to landing page, etc.
  10. 10. There is a wide range of link building tactics that are based on a submission of your content, whether it’s your website, your blog or a single article.
  11. 11. Those are, among others: • Article directories – where you can upload your articles for more exposure and traffic • Web 2.0. websites – where you can submit various kinds of content such as pictures or videos • Press release submitting (e.g., PRWeb.com)
  12. 12. According to research, the biggest obstacles to overcome when using link building tactics are as follows: 1. Finding link prospects 2. Creating effective and efficient processes for link building 3. Getting a response from link prospects 4. Distinguishing between high quality and low quality links
  13. 13. In order to search for link prospects you can employ several techniques.
  14. 14. Google search. You can use advanced search queries to receive the most relevant pages possible or employ local searches through Google Maps as well.
  15. 15. Monitor competitor’s backlinks sources. This way you can identify the sources with high potential for your business.
  16. 16. Social media search. This is literally a gold mine of link opportunities.
  17. 17. Does link bulding still make sense?
  18. 18. There has been a dispute over the Internet on the utility and effectiveness of link building, especially in the light of changes that have been made in search engine algorithms.
  19. 19. We’ve already established that high quality content is the key.
  20. 20. But there is no guarantee that a great content will promote itself. It needs to be done and link building is one of the ways to do it.
  21. 21. Link building based on example of HigherClick.com
  22. 22. Insert CTA Header Higher Click is an inbound marketing consultancy business, which started in 2010 and is based in Budapest while operating in UK and US.
  23. 23. Insert CTA Header Their back linking strategy translates into actual traffic and is focused around high quality content, great backlinks and last but not least conversions and ROI.
  24. 24. Insert CTA Header They not only provide their customers with the truly informative and readable content, but also this content is optimized for search phrases that clients of their clients search most.
  25. 25. Are there any tools that can help me out?
  26. 26. In order to manage your inbound links, you need to monitor them constantly, measure their impact on your traffic and, more importantly, on the conversions that drive your business.
  27. 27. Some of the tools not only deliver above information but include SERP tracking, competitor monitoring and even more enriching insights on how to make your online business efforts more effective.
  28. 28. Colibri IO tells where your Customers are on Google, Bing, Quora, Twitter, Pinterest, Facebook and 3rd party blogs. It delivers crafted Growth Ideas on how to increase traffic and sales. Colibri IO provides you with a simple, yet Advanced Monitoring platform for SEO, Social, Traffic and Conversions.
  29. 29. The future of link building
  30. 30. Having proved that link building is still a valid SEO method, it’s time to ask the question – what about the future?
  31. 31. The Link Building Survey 2013 showed a tendency for the outreach-dependent forms of link building to be taking priority for the upcoming future.
  32. 32. This involves investing in tactics such as guest blogging, digital PR, infographics and building long-term relationships with bloggers.
  33. 33. This implies a constantly growing importance of the content quality and relationship building.
  34. 34. Insert CTA Header This article was originally published on Technorati. Find out more: Does link building still make sense in 2013?
  35. 35. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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