Decrease your Bounce
Rate to Increase your
Revenue
Karol Pokojowczyk from Colibri.io
The bounce rate represents the
percentage of your visitors who
enter the site and left the site
rather than continue viewi...
Each page on your site will have
a special bounce rate and also
an exit rate.
The problem is just that when
people bounce, they enter
through a page and leave
through the same page without
having visi...
Let us take an
example to make it
more clear:
A person finds your site’s, looks
around, but clicks away; that’s a
bounce.
But if someone finds your
homepage, clicks on your “About
Us” page, and then clicks back to
your homepage before exiting,
...
Let’s take
another
example:
Two websites selling the same
thing. They get also the same
number of visitors and have
nearly the same conversion rate.
The only difference is the bounce
rate. Normally a bounce rate
should be between 50 and 60
percent,
so lets say the first one has 60
percent the second one only 30
percent.
For the 1st page this means in
practice hat 400 of 1,000 visitors,
want to see what the site has to
offer.
Typical conversion rates are
between 2% and 4%, so of those
400 visitors, between 8 and 16
people will make some purchase.
Let’s say that the other site has
this 30 percent bounce rate,
meaning that 700 of 1,000
visitors keep staying on the site.
Keeping in mind the 2 to 4
percent conversion rate, Site B
hs a revenue opportunity
between $7,000 and $14,000.
That’s a whopping 42 percent
increase in revenue! Over the
course of a year, that translates
to up to $180,000 from simply...
So let’s start to
reduce your
bounce rate!
Avoid Pop-Ups
People will turn of your page
quite fast if they see a Pop-up.
Pop-up ads annoy people and
usually they disrupt the user
e...
Use Intuitive
Navigation
Don’t make your visitors feel
dumb for not providing them with
clear and obvious paths to get
the content they may be look...
Use a great
design
Design your page for your target
audience. Design has become a
legitimacy signal
and the lack thereof can directly
impact visitors (and prospects)
perceptions of the quality of your
business and services.
Speed
If your website is working slow,
many of your visitors will just
close the page, that is sure-
nothing really effects boun...
Color Contrast
Contrast between colors can
make a dull story into an exciting
one and conversely
can turn the most exciting content
in the world into a palette of
indiscernible whites and grays if
not given proper consi...
Open External
Links in New
Windows
This is an incredibly simple
concept that is still often
overlooked, but if you’re going to
link out to a resource on your...
make sure you have it open a
new window instead of
redirecting the user off your site.
Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your g...
This article was originally
published on
GrowthHacker.am. Find out
more:
Decrease your Bounce Rate to
Increase your Revenue
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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Decrease Your Bounce Rate to Increase Your Revenue

  1. 1. Decrease your Bounce Rate to Increase your Revenue Karol Pokojowczyk from Colibri.io
  2. 2. The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site.
  3. 3. Each page on your site will have a special bounce rate and also an exit rate.
  4. 4. The problem is just that when people bounce, they enter through a page and leave through the same page without having visited any other pages.
  5. 5. Let us take an example to make it more clear:
  6. 6. A person finds your site’s, looks around, but clicks away; that’s a bounce.
  7. 7. But if someone finds your homepage, clicks on your “About Us” page, and then clicks back to your homepage before exiting, that’s not a bounce, but exit.
  8. 8. Let’s take another example:
  9. 9. Two websites selling the same thing. They get also the same number of visitors and have nearly the same conversion rate.
  10. 10. The only difference is the bounce rate. Normally a bounce rate should be between 50 and 60 percent,
  11. 11. so lets say the first one has 60 percent the second one only 30 percent.
  12. 12. For the 1st page this means in practice hat 400 of 1,000 visitors, want to see what the site has to offer.
  13. 13. Typical conversion rates are between 2% and 4%, so of those 400 visitors, between 8 and 16 people will make some purchase.
  14. 14. Let’s say that the other site has this 30 percent bounce rate, meaning that 700 of 1,000 visitors keep staying on the site.
  15. 15. Keeping in mind the 2 to 4 percent conversion rate, Site B hs a revenue opportunity between $7,000 and $14,000.
  16. 16. That’s a whopping 42 percent increase in revenue! Over the course of a year, that translates to up to $180,000 from simply reducing bounce rate!
  17. 17. So let’s start to reduce your bounce rate!
  18. 18. Avoid Pop-Ups
  19. 19. People will turn of your page quite fast if they see a Pop-up. Pop-up ads annoy people and usually they disrupt the user experience.
  20. 20. Use Intuitive Navigation
  21. 21. Don’t make your visitors feel dumb for not providing them with clear and obvious paths to get the content they may be looking for.
  22. 22. Use a great design
  23. 23. Design your page for your target audience. Design has become a legitimacy signal
  24. 24. and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services.
  25. 25. Speed
  26. 26. If your website is working slow, many of your visitors will just close the page, that is sure- nothing really effects bounce rate like having a web page that takes 10 seconds to load.
  27. 27. Color Contrast
  28. 28. Contrast between colors can make a dull story into an exciting one and conversely
  29. 29. can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
  30. 30. Open External Links in New Windows
  31. 31. This is an incredibly simple concept that is still often overlooked, but if you’re going to link out to a resource on your website,
  32. 32. make sure you have it open a new window instead of redirecting the user off your site.
  33. 33. Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  34. 34. This article was originally published on GrowthHacker.am. Find out more: Decrease your Bounce Rate to Increase your Revenue
  35. 35. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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