Decrease Your Bounce Rate to Increase Your Revenue
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Decrease Your Bounce Rate to Increase Your Revenue

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Decrease your bounce rate to increase your revenue Article written by Karol Pokojowczyk from https://colibri.io

Decrease your bounce rate to increase your revenue Article written by Karol Pokojowczyk from https://colibri.io

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    Decrease Your Bounce Rate to Increase Your Revenue Decrease Your Bounce Rate to Increase Your Revenue Presentation Transcript

    • Decrease your Bounce Rate to Increase your Revenue Karol Pokojowczyk from Colibri.io
    • The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site.
    • Each page on your site will have a special bounce rate and also an exit rate.
    • The problem is just that when people bounce, they enter through a page and leave through the same page without having visited any other pages.
    • Let us take an example to make it more clear:
    • A person finds your site’s, looks around, but clicks away; that’s a bounce.
    • But if someone finds your homepage, clicks on your “About Us” page, and then clicks back to your homepage before exiting, that’s not a bounce, but exit.
    • Let’s take another example:
    • Two websites selling the same thing. They get also the same number of visitors and have nearly the same conversion rate.
    • The only difference is the bounce rate. Normally a bounce rate should be between 50 and 60 percent,
    • so lets say the first one has 60 percent the second one only 30 percent.
    • For the 1st page this means in practice hat 400 of 1,000 visitors, want to see what the site has to offer.
    • Typical conversion rates are between 2% and 4%, so of those 400 visitors, between 8 and 16 people will make some purchase.
    • Let’s say that the other site has this 30 percent bounce rate, meaning that 700 of 1,000 visitors keep staying on the site.
    • Keeping in mind the 2 to 4 percent conversion rate, Site B hs a revenue opportunity between $7,000 and $14,000.
    • That’s a whopping 42 percent increase in revenue! Over the course of a year, that translates to up to $180,000 from simply reducing bounce rate!
    • So let’s start to reduce your bounce rate!
    • Avoid Pop-Ups
    • People will turn of your page quite fast if they see a Pop-up. Pop-up ads annoy people and usually they disrupt the user experience.
    • Use Intuitive Navigation
    • Don’t make your visitors feel dumb for not providing them with clear and obvious paths to get the content they may be looking for.
    • Use a great design
    • Design your page for your target audience. Design has become a legitimacy signal
    • and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services.
    • Speed
    • If your website is working slow, many of your visitors will just close the page, that is sure- nothing really effects bounce rate like having a web page that takes 10 seconds to load.
    • Color Contrast
    • Contrast between colors can make a dull story into an exciting one and conversely
    • can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
    • Open External Links in New Windows
    • This is an incredibly simple concept that is still often overlooked, but if you’re going to link out to a resource on your website,
    • make sure you have it open a new window instead of redirecting the user off your site.
    • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
    • This article was originally published on GrowthHacker.am. Find out more: Decrease your Bounce Rate to Increase your Revenue
    • Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO