0
6 Ways Small Businesses
Can Integrate SEO, Social
Media & Content
Marketing
Karol Pokojowczyk from Colibri.io
• In today’s age of ubiquitous
connectivity, many small
businesses have implemented a
variety of online marketing efforts
...
• Unfortunately, results can vary
significantly because tools are only
as good as the expertise of the
person using them.
• The lure of the “next big thing” can
create online marketing
inefficiencies when small business
owners try to be a marke...
Content marketing
growth statistics:
 Google sites handle about 100
billion searches each month (SEL)
 YouTube hosts nearly 14 billion
videos (comScore)
 Facebook is now over 1 billion
users (Mark Zuckerberg)
 Google+ has over 500 million
users (Google)
 Twitter has over 550 million
accounts (Statistics Brain)
 LinkedIn is at 225 million users
(LinkedIn)
 Pinterest grew 4,377% in 2012
and continues to expand with 25
million users (TechCrunch)
• Small business owners, employees
and their customers use various
social networking sites personally
so in many cases the...
• As a result, more small business
marketers are starting to use
Facebook, Pinterest and Twitter to
attract new customers ...
Here are 6 content marketing tactics
that small businesses can use in
combination with SEO and Social Media
to win and kee...
1. Start with Content Marketing & Blog
• A blog offers numerous social and
SEO benefits. Blogs are very
effective as the hub in a “hub and
spoke” social media co...
• Blog posts can focus on answering
Frequently Asked Questions and
topics of interest to customers.
Create categories for ...
• Schedule posts save time and
encourage staff to comment and
promote the blog on any other
social sites you’re involved w...
2. Use Newsletters & Email Marketing
• Email Marketing strikes back.
Though more fashionable venues
like social media and mobile
marketing get all the attentio...
• In fact, with a strong content
marketing approach, email is more
powerful than ever thanks to social
media.
• Why?
Because thanks to tools like
CampaignMonitor you can write-
content-once and have it emailed
or shared through soci...
3. Build a Network of trust
• Getting mentioned in the local
business media and trade
publications can boost awareness,
credibility and directly gener...
• To help make that happen, make a
list of local business publications,
writers and editors as well as
popular bloggers.
• Content of your own site gives you
exposure to a new audience and
links from the author bio back to
your website.
• You can use services like Help a
Reporter out (HARO) to establish
your credibility within well known
media.
4. Provide SEO oriented FAQ
• An effective FAQ / resource center
will be keyword optimized, easy to
share on social media site using
embedded sharing ...
• Keywords + useful content + links
= search engine dominance.
• You can use tools like Zendesk to
create advanced, insightful and
SEO friendly resource center.
5. Use Social to get Insights
• In the way that customers expect a
toll free number, web site and blog,
they’re beginning to expect the
businesses they ...
• That means having a presence in
the social networks that are most
relevant to customers. Spending
small amount of time c...
• The key is to choose the right
platform. It might be a LinkedIn
group, Facebook Fan page or a
niche forum.
• Try out a social media monitoring
tool like Bottlenose or social
search tools like Topsy to get an
idea of which social ...
6. Analyze and measure
• If you are going to be successful at
getting your web pages to rank well
in the search engines, it is
extremely importan...
• Being able to rank for a popular
keyword can spell the difference
between making money with a
website, and essentially p...
• It would be also nice to have one
location where you can access all
of your data at one time. It is much
more useful, ef...
• Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your...
This article was originally
published on GrowthHacker.am.
Find out more:
6 Ways Small Businesses Can
Integrate SEO, Social...
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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6 ways small businesses can integrate SEO, Social Media & Content Marketing

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Transcript of "6 ways small businesses can integrate SEO, Social Media & Content Marketing"

  1. 1. 6 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing Karol Pokojowczyk from Colibri.io
  2. 2. • In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales.
  3. 3. • Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.
  4. 4. • The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.
  5. 5. Content marketing growth statistics:
  6. 6.  Google sites handle about 100 billion searches each month (SEL)
  7. 7.  YouTube hosts nearly 14 billion videos (comScore)
  8. 8.  Facebook is now over 1 billion users (Mark Zuckerberg)
  9. 9.  Google+ has over 500 million users (Google)
  10. 10.  Twitter has over 550 million accounts (Statistics Brain)
  11. 11.  LinkedIn is at 225 million users (LinkedIn)
  12. 12.  Pinterest grew 4,377% in 2012 and continues to expand with 25 million users (TechCrunch)
  13. 13. • Small business owners, employees and their customers use various social networking sites personally so in many cases the platforms are familiar.
  14. 14. • As a result, more small business marketers are starting to use Facebook, Pinterest and Twitter to attract new customers and engage those customers they already have.
  15. 15. Here are 6 content marketing tactics that small businesses can use in combination with SEO and Social Media to win and keep more customers:
  16. 16. 1. Start with Content Marketing & Blog
  17. 17. • A blog offers numerous social and SEO benefits. Blogs are very effective as the hub in a “hub and spoke” social media content model.
  18. 18. • Blog posts can focus on answering Frequently Asked Questions and topics of interest to customers. Create categories for each area of focus in your business to serve as an editorial guide.
  19. 19. • Schedule posts save time and encourage staff to comment and promote the blog on any other social sites you’re involved with.
  20. 20. 2. Use Newsletters & Email Marketing
  21. 21. • Email Marketing strikes back. Though more fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead, reality doesn’t agree.
  22. 22. • In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
  23. 23. • Why? Because thanks to tools like CampaignMonitor you can write- content-once and have it emailed or shared through social media with its HTML version. Isn’t it nifty?
  24. 24. 3. Build a Network of trust
  25. 25. • Getting mentioned in the local business media and trade publications can boost awareness, credibility and directly generate new business.
  26. 26. • To help make that happen, make a list of local business publications, writers and editors as well as popular bloggers.
  27. 27. • Content of your own site gives you exposure to a new audience and links from the author bio back to your website.
  28. 28. • You can use services like Help a Reporter out (HARO) to establish your credibility within well known media.
  29. 29. 4. Provide SEO oriented FAQ
  30. 30. • An effective FAQ / resource center will be keyword optimized, easy to share on social media site using embedded sharing widgets like Share This and attract links from other websites.
  31. 31. • Keywords + useful content + links = search engine dominance.
  32. 32. • You can use tools like Zendesk to create advanced, insightful and SEO friendly resource center.
  33. 33. 5. Use Social to get Insights
  34. 34. • In the way that customers expect a toll free number, web site and blog, they’re beginning to expect the businesses they engage with to be social.
  35. 35. • That means having a presence in the social networks that are most relevant to customers. Spending small amount of time consistently on interaction and relationship building can go a long way towards developing a community.
  36. 36. • The key is to choose the right platform. It might be a LinkedIn group, Facebook Fan page or a niche forum.
  37. 37. • Try out a social media monitoring tool like Bottlenose or social search tools like Topsy to get an idea of which social websites might be good places to engage with potential customers.
  38. 38. 6. Analyze and measure
  39. 39. • If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to analyze the quality of keywords and their relation to generate traffic and conversions.
  40. 40. • Being able to rank for a popular keyword can spell the difference between making money with a website, and essentially pouring money down the drain.
  41. 41. • It would be also nice to have one location where you can access all of your data at one time. It is much more useful, effective, and essentially this is what Growth hacking tool does.
  42. 42. • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  43. 43. This article was originally published on GrowthHacker.am. Find out more: 6 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing
  44. 44. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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