• Email Marketing strikes back.
Though more fashionable venues
like social media and mobile
marketing get all the attention, and
some people will even try to tell
you that email marketing is dead,
reality doesn’t agree.
• In fact, with a strong content
marketing approach, email is more
powerful than ever thanks to social
Because thanks to tools like
CampaignMonitor you can write-
content-once and have it emailed
or shared through social media
with its HTML version. Isn’t it nifty?
• In the way that customers expect a
toll free number, web site and blog,
they’re beginning to expect the
businesses they engage with to be
• That means having a presence in
the social networks that are most
relevant to customers. Spending
small amount of time consistently
on interaction and relationship
building can go a long way towards
developing a community.
• The key is to choose the right
platform. It might be a LinkedIn
group, Facebook Fan page or a
• Try out a social media monitoring
tool like Bottlenose or social
search tools like Topsy to get an
idea of which social websites might
be good places to engage with
• If you are going to be successful at
getting your web pages to rank well
in the search engines, it is
extremely important to analyze the
quality of keywords and their
relation to generate traffic and
• Being able to rank for a popular
keyword can spell the difference
between making money with a
website, and essentially pouring
money down the drain.
• It would be also nice to have one
location where you can access all
of your data at one time. It is much
more useful, effective, and
essentially this is what Growth
hacking tool does.
• Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
This article was originally
published on GrowthHacker.am.
Find out more:
6 Ways Small Businesses Can
Integrate SEO, Social Media &
Author: Karol Pokojowczyk
CEO Colibri IO
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