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Project development pizza stix

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Transcript

  • 1. Project development: Pizza Stix
    By Cole M and Mackenzie P
    Great Healthy Snack that Tastes Great
  • 2. Concept Introduction
    Pizza Stix
    • Pizza slice rolled up on a stick
    • 3. Easy to make
    • 4. Easy to eat
    • 5. Less messy then Pizza pops
    • 6. Tastes great
    • 7. Healthy hybrid whole
    wheat dough
    Great Healthy Snack that Tastes Great
  • 13. Development Process
  • 14. Marketing opportunity analysis
    Competion:
    Snacks
    Frozen Pizza
    Frozen Snacks
  • Market Opportunity Analysis
    Competitors
    Direct Competition
    Indirect Competition
  • Product Mapping
    Common Characteristics of different brands:
    Frozen pizza has a large market with a number of different brands producing different products.
    They all focus on sit down dinning, Pizza pocks, Pogos, Frozen Pizza’s all need a plate or paper towel
  • 51. Product Mapping
    The void Pizza Stix will fill in the market
    Being able to eat pizza without making the a mess
    The ability of an on-the-go pizza snack
    A healthy snack to take on the go
  • 52. What we discovered:
    • Pizza stix will provide an on-the-go type of snacking
    • 53. Cleaner to eat then most frozen snack/ meals (most involve a napkin to hold)
    • 54. Quicker to make then frozen pizza
    • 55. A quick warm snack unlike common room temperature snacks
    • 56. Similar idea to Pogo by using the stick, but it is pizza
    • 57. A healthier snack will draw mothers to buy for their kids
  • Promotional Plan
    Promotion
    • Commercials aired on TV channels,
    • 58. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics
    Pricing
    • Similar competition like Pizza Pop’s and Pogo’s both under $4.00
    • 59. The price of a box of four $3.95, box of 8 is $7.25
    Place
    • Placed in Grocery stores such as Metro, Sobey’s, No Frills, Loblaws, etc.
    • 60. Placed in the frozen food section
    Product
    • Healthy snack
    • 61. Attractive Brand logo features excited child and highlights nutritional value
  • Promotion
    Promotion
    • Commercials aired on TV channels,
    • 62. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics
  • What You need to do
    Development process
    Think of more ideas or the product mapping slides 6&7
    Write the promotion plan in single slides( I gave a summary slide for you)
    Add photos