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Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
Project development  pizza stix
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Project development pizza stix

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  • 1. Project development: Pizza Stix<br />By Cole M and Mackenzie P<br />Great Healthy Snack that Tastes Great<br />
  • 2. Concept Introduction<br />Pizza Stix<br /><ul><li>Pizza slice rolled up on a stick
  • 3. Easy to make
  • 4. Easy to eat
  • 5. Less messy then Pizza pops
  • 6. Tastes great
  • 7. Healthy hybrid whole </li></ul>wheat dough<br /><ul><li>Available in five flavors
  • 8. Cheese
  • 9. Pepperoni
  • 10. Deluxe
  • 11. Hawaiian
  • 12. Vegetarian </li></ul>Great Healthy Snack that Tastes Great<br />
  • 13. Development Process<br />
  • 14. Marketing opportunity analysis <br />Competion: <br />Snacks<br /><ul><li>Granola bars
  • 15. Dunkeroo’s
  • 16. Ritz crackers
  • 17. Doritos
  • 18. Frito/ Lays
  • 19. Ms. Vickies
  • 20. Hot Rods
  • 21. Yogurt tubes</li></ul>Frozen Pizza<br /><ul><li>Heinz Pizza Bagel
  • 22. Pilsbury Pizza Minis
  • 23. Pilsbury Pizza Pops
  • 24. Delisso Pizza
  • 25. McCain Pizza
  • 26. Casa Di Mama Pizza</li></ul>Frozen Snacks<br /><ul><li>Pogos
  • 27. Frozen burritos
  • 28. Schnieders Hot Stuff’s
  • 29. Kraft Bagel-ful
  • 30. Jamaican Patties
  • 31. taquitos
  • 32. French Fries</li></li></ul><li>Market Opportunity Analysis <br />Competitors<br />Direct Competition<br /><ul><li>Pogos
  • 33. Frozen burritos
  • 34. Jamaican Patties
  • 35. Taquitos
  • 36. Heinz Pizza Bagel
  • 37. Pilsbury Pizza Minis
  • 38. Pilsbury Pizza Pops
  • 39. Kraft Bagel-ful</li></ul>Indirect Competition<br /><ul><li>Delisso Pizza
  • 40. McCain Pizza
  • 41. Casa Di Mama Pizza
  • 42. Frozen French Fries
  • 43. Granola bars
  • 44. Dunkeroo’s
  • 45. Ritz crackers
  • 46. Doritos
  • 47. Frito/ Lays chips
  • 48. Ms. Vickies
  • 49. Hot Rods
  • 50. Yogurt tubes</li></li></ul><li>Product Mapping<br />Common Characteristics of different brands: <br />Frozen pizza has a large market with a number of different brands producing different products.<br />They all focus on sit down dinning, Pizza pocks, Pogos, Frozen Pizza’s all need a plate or paper towel <br />
  • 51. Product Mapping<br />The void Pizza Stix will fill in the market<br />Being able to eat pizza without making the a mess <br />The ability of an on-the-go pizza snack<br />A healthy snack to take on the go<br />
  • 52. What we discovered:<br /><ul><li>Pizza stix will provide an on-the-go type of snacking
  • 53. Cleaner to eat then most frozen snack/ meals (most involve a napkin to hold)
  • 54. Quicker to make then frozen pizza
  • 55. A quick warm snack unlike common room temperature snacks
  • 56. Similar idea to Pogo by using the stick, but it is pizza
  • 57. A healthier snack will draw mothers to buy for their kids</li></li></ul><li>Promotional Plan<br />Promotion<br /><ul><li>Commercials aired on TV channels,
  • 58. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics</li></ul>Pricing <br /><ul><li> Similar competition like Pizza Pop’s and Pogo’s both under $4.00
  • 59. The price of a box of four $3.95, box of 8 is $7.25</li></ul>Place<br /><ul><li>Placed in Grocery stores such as Metro, Sobey’s, No Frills, Loblaws, etc.
  • 60. Placed in the frozen food section </li></ul>Product<br /><ul><li>Healthy snack
  • 61. Attractive Brand logo features excited child and highlights nutritional value</li></li></ul><li>Promotion <br />Promotion<br /><ul><li>Commercials aired on TV channels,
  • 62. Written adds placed in magazines based towards teens such as MAD magazine, The Magazine , and Archie Comics</li></li></ul><li>What You need to do<br />Development process<br />Think of more ideas or the product mapping slides 6&7<br />Write the promotion plan in single slides( I gave a summary slide for you)<br />Add photos<br />

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