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Tips for Internet Marketers for an eCommerce Professional
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Tips for Internet Marketers for an eCommerce Professional

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I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

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  • Who is the audience Keep them “in the know”Spark conversationThe 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building
  • Photo by Domenica
  • Photo by Eole

Transcript

  • 1. John Lawson
    ColderICE.com
  • 2. WARNING: This next presentation is rated PG
  • 3. Who are you dude?
  • 4.
  • 5.
  • 6. What I want
    When I want it
    The way I want to buy it
  • 7. P.P.C. Created eCommerce
  • 8. The world of eCommerce is enormous!
  • 9. That’s Me
  • 10. Can You Handle The Truth?
    Explore new ideas
    Discover opportunities
    Investigate facts
    Prepare for some discomfort
    One dude’s story
  • 11. The Web Walls
  • 12. Interactive Evolution
  • 13. The New Web Experience Trilogy
    Personalized
    Unique results
    Location based
    Historical (behavior)
    Socialized
    Shareable
    Easy to consume
    Mobilized
    Location based
    App Experience
  • 14. Study the 1%
    Who should we watch?
    Study the best
    Ignore the stunned, unhealthy, immature
  • 15. The Dell PC $6.5 Million Twitter Case Study
  • 16.
  • 17. Sold $6.5 million
    On Twitter
    Worldwide Audience
    WOW!
  • 18.
  • 19. Numbers are in Millions so this is $52,000,000,000
    Billion with a B - in Net Revenue
  • 20. Pie Chart of Social Media’sContribution to Gross Profits
  • 21. Pie Chart of Social Media’sContribution to Gross Profits
  • 22. Perspective is Always Important
  • 23. For every $10,000.00 in Dell revenue
    Only $1.00 comes from the social media of Twitter
    Excuse me?
  • 24. The media coverage was PRICELESS!
  • 25. Time to grow up
    Competition
    Technology
    Industry
    Economy
  • 26. The System at 30,000 ft.
    Meet
    Lead
    Needs
    Achieve
    To Maximize
  • 27. Goals
    Conversion
    Order Size
    SEO (Best Match)
    Efficiency
    Branding
  • 28. Content
    Editorial (Descriptions)
    UGC – User Generated Content
    Product Data
    Branding
  • 29. Infrastructure
    Storage
    Management
    Collaboration
    Syndication
    Localization
  • 30. Operations
    Scalability
    Flexibility
    Extensibility
  • 31. Results
    Revenue (R.O.I)
    Globalization
    Cost - Efficiency
    Product Data
    Leverage
  • 32.
  • 33. Tie Technology to Simplicity
    Simplify
    Automate
    Duplicate
  • 34.
  • 35.
    • No offer, no response
    • 36. No response, no ROI
  • Mezlow’s Hierarchy
    • A theory in psychology
    • 37. Proposed by Abraham Maslow in 1943
    • 38. Theory of Human Motivation
  • The Deadliest Sin
  • 39. Stop lusting for the top position
  • 40. The more clicks the better
    • High CTR and low conversion
    • 41. Stop keyword stuffing
    • 42. Target to improve quality scoring
    • 43. NEVER Blackhat SEO
  • 44.
  • 45.
  • 46. Social Espionage?
    I know what you are doing as you do it
  • 47. Social Intelligence
  • 48. Communication Cycle
    Keep them
    “in the
    know”
    Who are you talking too?
    Spark a
    Conversation
  • 49. K.I.S.S.Keep It Simple and Spectacular
  • 50. Let’s FOCUS on some tools
  • 51. CustomerAnalytics
    The more you know the more you sell
  • 52.
  • 53. Plug in from rapportive.com
  • 54.
  • 55. TubeMogal
    a single point for deploying uploads to the top video and social networking sites
  • 56. Plug in from rapportive.com
  • 57. Slideshare
  • 58. Blogging is SEO
    Google loves blogs
    High ranking
    Quick indexing (Caffeine)
  • 59.
  • 60.
  • 61. http://www.youtube.com/watch?v=dP0Oe82t66k
  • 62. 1
    2
    3
  • 63. YouTube is your microsite
    Group playlist by theme
    Add tool tips
    Link to internal pages
    Make public
    Continue to create
  • 64. The Whole World IS Talking
    Shouldn’t I
    At LEAST
    Listen?
  • 65. Satisfaction
  • 66. Use this page for all of your main slides.
    All Roads Lead to…
    …Your Web Store
  • 67. Simplify Everything
  • 68.
  • 69. ColderICE.com
    Email: John@ColderICE.com
    Twitter: @ColderICE
    Facebook.com/ColderICELinkedin/in/ColderICE
    The Atlanta eBiz Group
    eCommerceMeetup.com
    John Lawson
    CEO 3rd Power Outlet
    Founder ColderICE.com