John Lawson<br />ColderICE.com<br />
WARNING: This next presentation is rated PG<br />
Who are you dude?<br />
What I want<br />When I want it<br />The way I want to buy it <br />
P.P.C. Created eCommerce<br />
The world of eCommerce is enormous!<br />
That’s Me<br />
Can You Handle The Truth?<br />Explore new ideas<br />Discover opportunities<br />Investigate facts<br />Prepare for some ...
The Web Walls<br />
Interactive Evolution<br />
The New Web Experience Trilogy<br />Personalized<br />Unique results<br />Location based<br />Historical (behavior)<br />S...
Study the 1%<br />Who should we watch?<br />Study the best<br />Ignore the stunned, unhealthy, immature<br />
The Dell PC $6.5 Million Twitter Case Study<br />
 Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
Pie Chart of Social Media’sContribution to Gross Profits <br />
Pie Chart of Social Media’sContribution to Gross Profits <br />
Perspective is Always Important  <br />
For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
The media coverage was PRICELESS!<br />
Time to grow up<br />Competition<br />Technology<br />Industry<br />Economy<br />
The System at 30,000 ft.<br />Meet<br />Lead<br />Needs<br />Achieve<br />To Maximize<br />
Goals<br />Conversion<br />Order Size<br />SEO (Best Match)<br />Efficiency<br />Branding<br />
Content<br />Editorial (Descriptions)<br />UGC – User Generated Content<br />Product Data<br />Branding<br />
Infrastructure<br />Storage<br />Management<br />Collaboration<br />Syndication<br />Localization<br />
Operations<br />Scalability<br />Flexibility<br />Extensibility<br />
Results<br />Revenue (R.O.I)<br />Globalization<br />Cost - Efficiency<br />Product Data<br />Leverage<br />
Tie Technology to Simplicity<br />Simplify <br />Automate<br />Duplicate <br />
<ul><li>No offer, no response
No response, no ROI</li></li></ul><li>Mezlow’s Hierarchy<br /><ul><li>A theory in psychology
Proposed by Abraham Maslow in 1943
Theory of Human Motivation</li></li></ul><li>The Deadliest Sin<br />
Stop lusting for the top position<br />
The more clicks the better<br /><ul><li>High CTR and low conversion
Stop keyword stuffing
Target to improve quality scoring
NEVER Blackhat SEO</li></li></ul><li>
Social Espionage?<br />I know what you are doing as you do it<br />
Social Intelligence<br />
Communication Cycle<br />Keep them<br />“in the<br />know”<br />Who  are you talking too?<br />Spark a<br />Conversation<b...
K.I.S.S.Keep It Simple and Spectacular<br />
Let’s FOCUS on some tools<br />
CustomerAnalytics<br />The more you know the more you sell<br />
Plug in from rapportive.com<br />
TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
Plug in from rapportive.com<br />
Slideshare<br />
Blogging is SEO<br />Google loves blogs<br />High ranking<br />Quick indexing (Caffeine)<br />
http://www.youtube.com/watch?v=dP0Oe82t66k<br />
1<br />2<br />3<br />
YouTube is your microsite<br />Group playlist by theme<br />Add tool tips<br />Link to internal pages<br />Make public<br ...
The Whole World IS Talking<br />Shouldn’t I<br />At LEAST<br />Listen?<br />
Satisfaction<br />
Use this page for all of your main slides.<br />All Roads Lead to…<br />…Your Web Store<br />
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Tips for Internet Marketers for an eCommerce Professional

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I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

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  • Who is the audience Keep them “in the know”Spark conversationThe 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building
  • Photo by Domenica
  • Photo by Eole
  • Tips for Internet Marketers for an eCommerce Professional

    1. 1. John Lawson<br />ColderICE.com<br />
    2. 2. WARNING: This next presentation is rated PG<br />
    3. 3. Who are you dude?<br />
    4. 4.
    5. 5.
    6. 6. What I want<br />When I want it<br />The way I want to buy it <br />
    7. 7. P.P.C. Created eCommerce<br />
    8. 8. The world of eCommerce is enormous!<br />
    9. 9. That’s Me<br />
    10. 10. Can You Handle The Truth?<br />Explore new ideas<br />Discover opportunities<br />Investigate facts<br />Prepare for some discomfort<br />One dude’s story<br />
    11. 11. The Web Walls<br />
    12. 12. Interactive Evolution<br />
    13. 13. The New Web Experience Trilogy<br />Personalized<br />Unique results<br />Location based<br />Historical (behavior)<br />Socialized<br />Shareable<br />Easy to consume<br />Mobilized<br />Location based<br />App Experience<br />
    14. 14. Study the 1%<br />Who should we watch?<br />Study the best<br />Ignore the stunned, unhealthy, immature<br />
    15. 15. The Dell PC $6.5 Million Twitter Case Study<br />
    16. 16.
    17. 17. Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
    18. 18.
    19. 19. Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
    20. 20. Pie Chart of Social Media’sContribution to Gross Profits <br />
    21. 21. Pie Chart of Social Media’sContribution to Gross Profits <br />
    22. 22. Perspective is Always Important <br />
    23. 23. For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
    24. 24. The media coverage was PRICELESS!<br />
    25. 25. Time to grow up<br />Competition<br />Technology<br />Industry<br />Economy<br />
    26. 26. The System at 30,000 ft.<br />Meet<br />Lead<br />Needs<br />Achieve<br />To Maximize<br />
    27. 27. Goals<br />Conversion<br />Order Size<br />SEO (Best Match)<br />Efficiency<br />Branding<br />
    28. 28. Content<br />Editorial (Descriptions)<br />UGC – User Generated Content<br />Product Data<br />Branding<br />
    29. 29. Infrastructure<br />Storage<br />Management<br />Collaboration<br />Syndication<br />Localization<br />
    30. 30. Operations<br />Scalability<br />Flexibility<br />Extensibility<br />
    31. 31. Results<br />Revenue (R.O.I)<br />Globalization<br />Cost - Efficiency<br />Product Data<br />Leverage<br />
    32. 32.
    33. 33. Tie Technology to Simplicity<br />Simplify <br />Automate<br />Duplicate <br />
    34. 34.
    35. 35. <ul><li>No offer, no response
    36. 36. No response, no ROI</li></li></ul><li>Mezlow’s Hierarchy<br /><ul><li>A theory in psychology
    37. 37. Proposed by Abraham Maslow in 1943
    38. 38. Theory of Human Motivation</li></li></ul><li>The Deadliest Sin<br />
    39. 39. Stop lusting for the top position<br />
    40. 40. The more clicks the better<br /><ul><li>High CTR and low conversion
    41. 41. Stop keyword stuffing
    42. 42. Target to improve quality scoring
    43. 43. NEVER Blackhat SEO</li></li></ul><li>
    44. 44.
    45. 45.
    46. 46. Social Espionage?<br />I know what you are doing as you do it<br />
    47. 47. Social Intelligence<br />
    48. 48. Communication Cycle<br />Keep them<br />“in the<br />know”<br />Who are you talking too?<br />Spark a<br />Conversation<br />
    49. 49. K.I.S.S.Keep It Simple and Spectacular<br />
    50. 50. Let’s FOCUS on some tools<br />
    51. 51. CustomerAnalytics<br />The more you know the more you sell<br />
    52. 52.
    53. 53. Plug in from rapportive.com<br />
    54. 54.
    55. 55. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
    56. 56. Plug in from rapportive.com<br />
    57. 57. Slideshare<br />
    58. 58. Blogging is SEO<br />Google loves blogs<br />High ranking<br />Quick indexing (Caffeine)<br />
    59. 59.
    60. 60.
    61. 61. http://www.youtube.com/watch?v=dP0Oe82t66k<br />
    62. 62. 1<br />2<br />3<br />
    63. 63. YouTube is your microsite<br />Group playlist by theme<br />Add tool tips<br />Link to internal pages<br />Make public<br />Continue to create<br />
    64. 64. The Whole World IS Talking<br />Shouldn’t I<br />At LEAST<br />Listen?<br />
    65. 65. Satisfaction<br />
    66. 66. Use this page for all of your main slides.<br />All Roads Lead to…<br />…Your Web Store<br />
    67. 67. Simplify Everything<br />
    68. 68.
    69. 69. ColderICE.com<br />Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICELinkedin/in/ColderICE<br />The Atlanta eBiz Group<br />eCommerceMeetup.com<br /> John Lawson<br />CEO 3rd Power Outlet<br /> Founder ColderICE.com<br />

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