Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)

John Who? WTF
Certified eBay Platinum Powerseller
eBay Certified Education Specialist
First African American Accepted to the Professional Ebay Sellers Association (PeSA) Member since 2005
I Sell & Ship over 1000 Items a WEEK

Tell’em What You GonnaTell’em
The Evolution of Communication
Back To The Future of Text
Marketing 1.0
Celeb Guest - Heather Locklear
Social Media Distribution Case Study
A Quick Bee Story

Communication of the Future

Marketing 1.0 - “2000 and Late”

Eroding & Dying FAST!

What Is Social Media?

Blah, blah, blah…Show Me The $$$

The Whole World Is Talking
Shouldn’t I
At LEAST
Listen?

CGM: Consumer Generated Media

Ms. Heather Locklear
Explains SocialMarketing
Click HERE to Watch

June 2008
1 – Google (135 m)
2 – MySpace (60 m)
3 – YouTube (58 m)
4 – Facebook (31 m)
5 – Twitter (1.7 m)
June 2009
1 – Google (145 m)
2 – Facebook (113 m)
3 – YouTube (76 m)
4 – Myspace (56 m)
5 – Twitter (19 m)
~ June 2013
1 – Facebook
2 – Twitter (right behind)
3 – Google
4 – YouTube
5 – MySpace (closed?)

Don’t count Google out yet!

Google Wave is Coming Soon

WILL Wave Change Communication?

Paid vs. Free Reach
Lakers/Nuggets (Game 4)
10.1 Million watched
30 second ad = $500k
Superbowl
98.7 Million Viewers
30 second ad = $3 Mil

FREE vs. Paid Reach

David
vs.
Goliath

Now the
Small guy
Has a real
chance

The Media Distribution System
Blog
Podcast
Videos
Photos
Presentations
Press Releases
E-Books
The eBay Files
eBay 2.0
John Lawson

Get KNOWN on Google!

Let’s FOCUS on the tools

You Should Be On TV
You Should Be on TV

The POWER of Moving Pictures

91,594 Views
152 Ratings
4.5 Stars

How To Drive YouTube Traffic

How To Drive YouTube Traffic
1
2

How To Keep Them Watching
Post tutorial videos and tips
Make friends (follow)
Comments are GOOD
Do NOT Spam

Welcome Home

Welcome To My Home

Tools DON’T Build Houses!

Our
Plan
$$$

Put Your Business Where Your Customers Are

“Consumers Keep Phones Close”

In Just 8 Months…
807 Facebook Friends
94,000 YouTube Views
150 LinkedIn Connections
7,700 Twitter Followers
250,000 Blog Page Views
Ranked 239,519 of ~ 118 million sites (Compete.com )
The Results Are Astonishing

Bridging the Buyer Gap

Bridging the Customer Gap

My Bee Story
A
Story

John Lawson
“Ecommerce Edutainer”
CEO of 3rd Power Outlet
Founder of ColderICE.com
Speaker
Video Blogger
eBay Platinum PowerSeller
Trainer
Pretty Nice Guy
Blog: http://www.ColderICE.com
Email: John@ColderICE.com
Twitter: @ColderICE
Facebook.com/ColderICE
Skype: ColderICE.com

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Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)

by John Lawson on Aug 21, 2009

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Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote) — Presentation Transcript