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Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)
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Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)

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How to create the buzz and SELL more stuff using social media. John "ColderICE" Lawson gave this keynote presentation in Sydney to eBay / Paypal sellers

How to create the buzz and SELL more stuff using social media. John "ColderICE" Lawson gave this keynote presentation in Sydney to eBay / Paypal sellers

Published in Business , News & Politics
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  • Millions of Consumers are Talking—Are You Listening?Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen Online’sBuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. BuzzMetrics services give you the tools to understand:How consumers feel about your brand, product or service—in their wordsHow online conversations can power or deflate your brandSpecific issues that are being discussed around your company, brand or organizationEvents, trends and issues that may be influencing industry and brand buzzHow your online and offline marketing campaigns resonate with consumersHow to leverage word-of-mouth to drive brand credibility, and ultimately—salesUsing innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.
  • Millions of Consumers are Talking—Are You Listening?Opinions and recommendations, discussion and debate, rumors and rants…consumers have taken the conversation online. Consumer-generated media (CGM)—content created by consumers on blogs, discussion boards, forums, user groups and other social media platforms—is today’s fastest growing online segment. Effectively measuring, interpreting and acting on CGM is a key competitive advantage for today’s consumer-centered brands.CGM encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:BlogsMessage boards and forumsPublic discussions (Usenet newsgroups) Discussions and forums on large e-mail portals (Yahoo!,AOL, MSN) Online opinion/review sites and services Online feedback/complaint sites Consumers place far more trust in fellow consumers than they do in traditional marketers and advertisers. For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical for marketplace understanding and success.Using innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.
  • Photo by Domenica
  • Social Media tools don’t build businesses
  • Social Media tools don’t build businesses
  • Social Media tools don’t build businesses
  • Social Media tools don’t build businesses
  • Photo by Domenica
  • A confused mind makes NO decisions. Remove the confusion by using social media tools
  • The post purchase experience is a great place to use social media tools. Turn customers into fans! Shared enthusiasm, Asking for feedback, satisfaction surveys, personal contact, thank you, customer service
  • The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”

Transcript

  • 1.
  • 2. John Who? WTF
    Certified eBay Platinum Powerseller
    eBay Certified Education Specialist
    First African American Accepted to the Professional Ebay Sellers Association (PeSA) Member since 2005
    I Sell & Ship over 1000 Items a WEEK
  • 3. Tell’em What You GonnaTell’em
    The Evolution of Communication
    Back To The Future of Text
    Marketing 1.0
    Celeb Guest - Heather Locklear
    Social Media Distribution Case Study
    A Quick Bee Story
  • 4.
  • 5. Communication of the Future
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Marketing 1.0 - “2000 and Late”
  • 14. Eroding & Dying FAST!
  • 15. What Is Social Media?
  • 16. Blah, blah, blah…Show Me The $$$
  • 17. The Whole World Is Talking
    Shouldn’t I
    At LEAST
    Listen?
  • 18.
  • 19.
  • 20. CGM: Consumer Generated Media
  • 21. Ms. Heather Locklear
    Explains SocialMarketing
    Click HERE to Watch
  • 22. June 2008
    1 – Google (135 m)
    2 – MySpace (60 m)
    3 – YouTube (58 m)
    4 – Facebook (31 m)
    5 – Twitter (1.7 m)
    June 2009
    1 – Google (145 m)
    2 – Facebook (113 m)
    3 – YouTube (76 m)
    4 – Myspace (56 m)
    5 – Twitter (19 m)
    ~ June 2013
    1 – Facebook
    2 – Twitter (right behind)
    3 – Google
    4 – YouTube
    5 – MySpace (closed?)
  • 23. Don’t count Google out yet!
  • 24. Google Wave is Coming Soon
  • 25. WILL Wave Change Communication?
  • 26.
  • 27. Paid vs. Free Reach
    • Lakers/Nuggets (Game 4)
    • 28. 10.1 Million watched
    • 29. 30 second ad = $500k
    • 30. Superbowl
    • 31. 98.7 Million Viewers
    • 32. 30 second ad = $3 Mil
  • FREE vs. Paid Reach
  • 33. David
    vs.
    Goliath
  • 34. Now the
    Small guy
    Has a real
    chance
  • 35. The Media Distribution System
    Blog
    Podcast
    Videos
    Photos
    Presentations
    Press Releases
    E-Books
  • Get KNOWN on Google!
  • 38. Let’s FOCUS on the tools
  • 39. You Should Be On TV
    You Should Be on TV
  • 40. The POWER of Moving Pictures
  • 41.
  • 42.
  • 43. 91,594 Views
    152 Ratings
    4.5 Stars
  • 44.
  • 45. How To Drive YouTube Traffic
  • 46. How To Drive YouTube Traffic
    1
    2
  • 47. How To Keep Them Watching
    • Post tutorial videos and tips
    • 48. Make friends (follow)
    • 49. Comments are GOOD
    • 50. Do NOT Spam
  • 51.
  • 52. Welcome Home
  • 53. Welcome To My Home
  • 54.
  • 55. Tools DON’T Build Houses!
  • 56.
  • 57. Our
    Plan
    $$$
  • 58. Put Your Business Where Your Customers Are
  • 59. “Consumers Keep Phones Close”
  • 60. In Just 8 Months…
    807 Facebook Friends
    94,000 YouTube Views
    150 LinkedIn Connections
    7,700 Twitter Followers
    250,000 Blog Page Views
    Ranked 239,519 of ~ 118 million sites (Compete.com )
    The Results Are Astonishing
  • 61. Bridging the Buyer Gap
  • 62. Bridging the Customer Gap
  • 63. My Bee Story
    A
    Story
  • 64.
  • 65. John Lawson
    “Ecommerce Edutainer”
    CEO of 3rd Power Outlet
    Founder of ColderICE.com
    Speaker
    Video Blogger
    eBay Platinum PowerSeller
    Trainer
    Pretty Nice Guy
    Blog: http://www.ColderICE.com
    Email: John@ColderICE.com
    Twitter: @ColderICE
    Facebook.com/ColderICE
    Skype: ColderICE.com