Expand Your Business With Social Media - ColderICE at eBay On Location
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Expand Your Business With Social Media - ColderICE at eBay On Location

  • 533 views
Uploaded on

Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your......

Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
533
On Slideshare
533
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Social Media tools don’t build businesses
  • Millions of Consumers are Talking—Are You Listening?Opinions and recommendations, discussion and debate, rumors and rants…consumers have taken the conversation online. Consumer-generated media (CGM)—content created by consumers on blogs, discussion boards, forums, user groups and other social media platforms—is today’s fastest growing online segment. Effectively measuring, interpreting and acting on CGM is a key competitive advantage for today’s consumer-centered brands.CGM encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:BlogsMessage boards and forumsPublic discussions (Usenet newsgroups) Discussions and forums on large e-mail portals (Yahoo!,AOL, MSN) Online opinion/review sites and services Online feedback/complaint sites Consumers place far more trust in fellow consumers than they do in traditional marketers and advertisers. For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical for marketplace understanding and success.Using innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.
  • Over 300 Video Sharing sites in 12 languages30 Vides Search engines44 Social Media Sharing ToolsPlus links for Royalty Free Music, Images and Stock Videos
  • The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”

Transcript

  • 1. Expand Your Business Through Social Media
    John “ColderICE” LawsonColderICE.com
  • 2. WARNING:This next presentation is rated PG
  • 3.
  • 4. Are You The ONE?
  • 5. A Social Media Experiment
    WOULD YOU LIKE TO PARTICIPATE?
    #ICENotes
    LIVE OR AT HOME, PLEASE DO IT!
  • 6. Please Hold Your QuestionsTill The End
    ???
  • 7. John Lawson Who?!?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. A Muppet Changed My Life
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Opportunity is NOT Stolen
    It is TAKEN
  • 22.
  • 23. Ms. Heather Locklear
    Explains SocialMarketing
    Click HERE to Watch
  • 24. Why Social Media?
    A low cost solution of high end technology
  • 25. S.M.a.a.T - Social Media as a Test
    Objective research
    Hundreds of test
    Hundreds of apps
    Educated Opinion
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. The New Web Experience Trilogy
    • Personalized
    Unique results
    Location based
    Historical (behavior)
    • Socialized
    Shareable
    Easy to consume
    • Mobilized
    Location based
    App Experience
  • 33.
  • 34. Paid vs. Free Reach
    • Superbowl
    • 35. 98.7 Million Viewer
    • 36. 30 second ad = $3 Mil
  • The world of Social Media is enormous!
  • 37. Over 1800 Social Sites
    (just in English)
  • 38. That’s Your Facebook Fan Page!
  • 39. Work
    W = F x D
    In physics, work is the amount of energy transferred by a force acting through a distance in the direction of the force.
  • 40.
  • 41. Sales
    CRM
    UGC
    SEO
    Brand
    Download it free at: SocialEcommerceMarketing.com
  • 42. The New Sales Funnel
  • 43.
  • 44.
  • 45. Brand Marketing
  • 46. What is a Brand?
    “It’s what makes a customer choose your product or service over every one else”
  • 47. 5 C’s of Branding
    CCCCC
    lear messaging
    redibility
    onnection
    reatingLoyaltyonverts
  • 48.
  • 49. Brand Social Reputation
    Don’t Muck
    It Up!
  • 50. CRMCustomer Relationship Management
    • Extending buyer lifetime
    • 51. Increasing buyer frequency
    • 52. Personalized experience
  • Social Espionage?
    I know what you are doing as you do it
  • 53. Big Brother is…
    Facebook + Google + Equifax =
    Who, what, where, when, how much, what turns you on
  • 54. Social Intelligence
  • 55.
  • 56.
  • 57. Plug in from rapportive.com
  • 58. 56
  • 59. 57
  • 60. UGCUser Generated Content
    Reviews
    Video / Photos
    Feedback
    Free and ongoing focus group
  • 61. CGM: Consumer Generated Media
  • 62. Review Tools
  • 63. Search Engine Optimization
    Blogs
    Micro Blogs
    Social Bookmarking
    Press Releases
    Qualified Links
    High Ranking Sites
    Relevant Content
  • 64.
  • 65. How to create good content?
    • Research keywords
    • 66. Talk about the benefits
    • 67. Do Not SELL!
    • 68. Focus on the questions
    • 69. Link to your site on front and back of video
    • 70. Post as many as possible
  • 71. Wordtracker
  • 72.
  • 73. You Should Be On TV
    You Should Be on TV
  • 74.
  • 75.
  • 76.
  • 77. Types of Videos
    Funny
    Scripted
    Case Studies/Testimonial
    Behind the scenes
    Informational
    Product Demos
  • 78. What to cover
    Terms and conditions
    Return policy
    Shipping policy
    Gift giving
    Keep it short
  • 79. Grab Your VideoMarketingHelp Sheet FREE!!!
    ColderICE.com/Video
  • 80. Syndicate Your Content
  • 81. The Media Distribution System
  • Slideshare
  • 88. TubeMogal
    a single point for deploying uploads to the top video and social networking sites
  • 89.
    • Orphaned at the age of 7
    • 90. Married at 14
    • 91. Had first child at 17
    • 92. Widowed at 20
    • 93. Was losing her hair
  • Mixed in her
    Bath tub
  • 94. Economy of FREE
    • Sold door to door
    • 95. Gave free demonstrations
  • 96. Social Network
  • 97.
    • Employed 3,000
    • 98. First Female U.S. self-made millionaire
    • 99. Copied by Tupperware & Avon
  • 100. A
    Story
  • 101.
  • 102.
  • 103.
  • 104. Speaking / Training / Consulting
     
     
    678-400-0580
    “Nobody does it better dammit”
     
    John@ColderICE.com
    ColderICE
    ColderICE
    John Lawson