PRSA 2010 - "Branded Content"

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PRSA Branded Content presentation given by Sally Falkow, Rebecca Lieb, and Colby Cox

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  • Another phrase we researched for Reed’s Inc, a maker of natural sodas, was ‘holiday party.’ Again, as one would expect, it peaks over the holiday season. But the vital piece of intelligence is WHEN it starts to peak. In 2009 the searches started early in October. In 2010 it is just starting to increase.
  • One of the words strongly associated with holiday party is cocktail. Looking at the buzz around holiday cocktails we found that the conversation is centered around vodka, and other items of interest are recipes, bartender and garnish.
  • Here is one of the cocktails. Reed’s has a new product out called Raspberry Ginger Ale. There are more than 200 recipes for cocktails made with ginger ale!
  • Use Sysomos to find the influencers in this community
  • Sysomos analysis billions of conversations around the worldTo refine the search we incorporate “public relations” to ensure we analyze the correct PRSA (versus “Pseudo Random Sequence of Arrays” (PRSA) or Puerto Rica Studies Association)
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