Kit Yamoyo packaging in store at Pharmanova. This packaging is a triple finalist in theUK Packaging Awards (14/11/12): best innovation, best new concept and best CSRinitiative.
Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.
We are paying the para-statal, Medical Stores Limited, who are seeking to become‘more private sector’, to deliver Kit Yamoyos to Coca-Cola wholesalers in Katete &Kalomo districts.
Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kitsfrom the project and make a 20% profit on sales to retailers.
Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Colawholesaler) when they visit the district town for other supplies.
Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make aprofit of 35% on the sale of Kit Yamoyos but care-givers get a product the majority canafford.
Care-givers get access to a life-saving product close to home.
ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off your next purchase); to allow promoters to activatevouchers before distribution and for voucher redemption by retailers.
The Kit Yamoyo is an innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage device and a cup. The ORS sachets make up anamount of ORS that is appropriate for the home treatment of diarrhoea.
The other components ofthis briefing are:• An endorsement of the project by the Hon Minister of Health Dr Joseph Kasonde (35 sec video) >> http://youtu.be/-QFY2EkZR_E• A demonstration of the Kit Yamoyo product by Simon Berry (6 min video) >> http://youtu.be/C9w1IN2Gq0cContact details:email@example.com +260 9755 72175
Image creditsSlide 1 and 8 – Elias LunguSlide 10 and 11 – Claire WardKit Yamoyo pictures on slides 4 and 12 – Simon Berry with graphic design by Guy GodfreeAll others – Simon Berry