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ColaLife | Responsible Business | ColaLife

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  • Thank you for inviting me to be part of this conference. As we are sat in an academic institution let me start off by saying that my contribution to this panel is not at all academic. It’s based on my own personal experience and not based on an academic study of any kind – so I could be wrong! I am not an ‘old African hand’. I left Africa in 1989 to return to live in the UK. However, I have been drawn back recently through my work on ColaLife and so it is very obvious to me how things have changed over the last 20 years.I’ve been asked to reflect on my past and current experience in relation to the role of business in development. So here’s a quick run through my past.
  • The second point to make is that Africa is huge . . . slide. Africa is larger than China, the USA, Western Europe, India, Argentina and the British Isles combined. So how did I feel about overseas aid when I came back to the UK in 1989? Well in a nutshell my feelings were: That the people living in developing countries needed to have more control over their own lives. There are many ways to empower people but the most significant way is to increase their incomes. And the best way to do this is by creating an environment where people can set up their businesses and trade. The encouragement of investment by multi-nationals also has a role if it creates local jobs and supports local small businesses in the supply of goods and services and in the distribution of the products these multi-nationals make.Empowered people not only pull themselves out of poverty and all that is associated with that – poor health, low life expectancy and all the rest of it – but they are also able to hold their governments to account more effectively and so be a stimulus for good governance.So I am a big advocate of the role of businesses and enterprise in developmentHowever, there are huge injustices in our world that we need to do something about right now. We cannot simply support new enterprise and appropriate inward investment by multi-nationals and wait for a couple of decades for nations of more wealthy, more healthy, more empowered people to emerge.Aid needs to support business and enterprise development. It needs to reduce barriers to trade but it must also support more immediate needs and I believe that direct interventions aimed at reducing injustices such as child mortality should also be a priority.
  • [Note: This slide contains an embedded animation. The file embedded is called: UK Zambia Child Mortality Life Expectancy v2.mov. This file is supplied separately in case it needs to be re-embedded on the presentation machine.]Let me demonstrate some of these injustices to you. This graph . . .
  • But that doesn’t mean you need to put ‘Aid’ in separate box which business has nothing to do with. It doesn’t mean you can’t be entrepreneurial about the way you deliver aid.  It doesn’t mean you can’t stimulate local enterprise in the process of the delivery of Aid. ColaLife does all of these things.
  • Transcript

    • 1. Responsible Business ConferenceAfrica Panel | colalife
      Simon Berry | Founder | ColaLife
      colalife.org | facebook.com/colalife | simon@colalife.org
    • 2. 1978
    • 3. 1979
    • 4. 1983
    • 5. 1983
    • 6. 1986
    • 7. 1986
    • 8.
    • 9. The injustice of child mortality and poor health
      An embedded animation follows this slide
    • 10. Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
      Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
      Mortality dropped1.8%per year (1990-2008)
      100
      72
      33
      1990
      2008
      2015
    • 11. Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
      Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
      incremental
      improvement
      Mortality dropped1.8%per year (1990-2008)
      100
      72
      33
      1990
      2008
      2015
    • 12. Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
      Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
      incremental
      improvement
      Mortality dropped1.8%per year (1990-2008)
      100
      Mortality must decrease 10.5% per year 2008-2015 to reach goal
      72
      33
      1990
      2008
      2015
    • 13. Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
      Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
      incremental
      improvement
      innovation
      needed
      Mortality dropped1.8%per year (1990-2008)
      100
      Mortality must decrease 10.5% per year 2008-2015 to reach goal
      72
      33
      1990
      2008
      2015
    • 14. ‘Enterprise Aid’
      Aid can be delivered in a way that it:
      Involves the business sector
      Encourages and supports local enterprise
      ColaLife does both of these things
      Simon Berry | Founder | ColaLife
      colalife.org | facebook.com/colalife | simon@colalife.org
    • 15. Fact 1:
      You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.
    • 16. Fact 2:
      1 in 7 children in developing counties die before their 5th birthday.
    • 17. Pilot features:
      • Niche application - AidPods are mother’s kits
    • Pilot features:
      Wholesaler
      Distributor
      • Niche application - AidPods are mother’s kits
      • 18. Delivery through the private sector
      • 19. Margins are made at every step
    • Pilot features:
      Wholesaler
      Distributor
      • Niche application - AidPods are mother’s kits
      • 20. Delivery through the private sector
      • 21. Margins are made at every step
      • 22. AidPods introduced into crates at the Wholesaler
    • Pilot features:
      Wholesaler
      Distributor
      • Niche application - AidPods are mother’s kits
      • 23. Delivery through the private sector
      • 24. Margins are made at every step
      • 25. AidPods introduced into crates at the Wholesaler
      • 26. Subsidy determined by ability/willingness to pay
      Assess ability to pay
    • 27. Pilot features:
      Wholesaler
      Distributor
      • Niche application - AidPods are mother’s kits
      • 28. Delivery through the private sector
      • 29. Margins are made at every step
      • 30. AidPods introduced into crates at the Wholesaler
      • 31. Subsidy determined by ability/willingness to pay
      • 32. Subsidy injected at distributor level
      Assess ability to pay
      Respect margins
      Inject subsidy here
    • 33. Social marketing
      Pilot features:
      Wholesaler
      Distributor
      • Niche application - AidPods are mother’s kits
      • 34. Delivery through the private sector
      • 35. Margins are made at every step
      • 36. AidPods introduced into crates at the Wholesaler
      • 37. Subsidy determined by ability/willingness to pay
      • 38. Subsidy injected at distributor level
      • 39. Social marketing/sensitisation
      crucial to turn ‘need’ into ‘demand’
      Assess ability to pay
      Respect margins
      Inject subsidy here
    • 40. Conclusions
      It’s not about Aid or Trade – it’s both
      It’s about ‘Unlikely Alliances’
      It’s about innovation – business as usual is not enough
      Simon Berry | Founder | ColaLife
      colalife.org | facebook.com/colalife | simon@colalife.org

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