Colleen Brennan-Barry                                     #psuweb12 @ ColB             GAME ONHow Games are Changing Life,...
LET’S TALK GAMES    Image Source: http://experimentalmath.info/blog/wp-content/uploads/2012/03/senet.png
LET’S TALK GAMESImage Source: http://cdn.graphicsfactory.com/clip-art/image_files
LET’S TALK                                  GAMESImage Source: http://www.newcelebritweets.com/wp-content/uploads/2011/07/...
LET’S TALK GAMES             Image Source: http://twinpeaker.files.wordpress.com/2009/08/candyland.png?w=500
LET’S TALK GAMES  Image Source: http://3.bp.blogspot.com/_
LET’S TALK GAMESImage Source: http://imageshack.us/photo/my-images/14/pic2tf.png
LET’S TALK GAMESImage Source: http://en.wikipedia.org/wiki/World_of_Warcraft
Image Source: http://www.pixelprospector.com/
MY NAME IS COLLEEN     And I’m a gamer.
And I’m not  alone.
WHAT DOESA GAMERLOOK LIKE?
WHAT DOESA GAMERLOOK LIKE?             Image Source: http://www.dmfiat.com/wp-content/uploads/2011/10/gamer_kid.jpg
72% OF AMERICAN  HOUSEHOLDSplay computer or video games.                          Image Source: http://icons.iconseeker.com/
AVERAGE U.S. AMERICAN     21 YEAR OLD has spent 3000 hours reading books.              Image Source: http://softwarekomput...
AVERAGE U.S. AMERICAN     21 YEAR OLDhas spent 10,000+ hours playing games.                            Image Source: http:...
3.5 BILLION HOURS AWEEK ARE   SPENT GAMING         worldwide. Image Source: http://www.softicons.com/free-icons/globe-terr...
2010: $25.1 BILLION  SPENTon video games & accessories    in U.S.                 Image Source: http://www.tableausoftware...
64 MILLION              KIDS AGES               2-17 ARE               GAMINGincluding 97% of 12-17 year olds.            ...
AVERAGE U.S. GAMER:35-40 years old; has played for 13+years.                                  Image Source: http://wiredco...
47% OFGAMERS AREWOMEN.  Image Source: http://www.digfest.com/
MY NAME IS COLLEEN     And I’m a gamer.
MY NAME IS COLLEEN     And I’m a gamer.    So is everyone else.
So are you.
THE GAMES WE PLAY
THE GAMES WE PLAY
“Games produce positive emotion,stronger social relationships,a sense of accomplishment, anda chance to build a sense ofpu...
GAMIFICATION &THE GAME LAYER
GAMIFICATION:The use of game design elements in   non-game contexts to drive   participation & engagement.
CORPORATE IS ALREADY     THERE.     Image Source: http://www.istockphoto.com
By 2014, a gamified service for consumergoods marketing & customer retention willbecome as important as Facebook, eBay orAm...
By 2014, a gamified service for consumer goodsmarketing & customer retention will become asimportant as Facebook, eBay or A...
By 2014, a gamified service for consumer goodsmarketing & customer retention will become asimportant as Facebook, eBay or A...
GAMIFICATION GOALS■ Motivate■ Engage■ Build connections■ Grow loyalty■ Develop skills■ Stimulate innovation■ Enhance the u...
Image Source: http://www.skullsbarcelona.com/
COMPETITION              Image Source: http://www.zazzle.com/
PRIDE   Image Source: http://elegantwordart2.blogspot.com/2009/05/proud-of-you.html
COMMUNITY   Image Source: http://www.geekyuniverse.com/wp-content/uploads/2012/01/community_show.jpg
Johns Hopkins University behavioralneuroscientist Ed Fortune found brains comewired for community cooperation. (Science Ma...
GAMEMECHANICS
PURPOSE/CHALLENGE• Measurable, attainable   goals that CAN be solved.• Sweet spot is somewhere between “impossible/ frustr...
PURPOSE/CHALLENGE             Image Source: http://www.thecollegesolution.com/
PURPOSE/CHALLENGE     Chore Wars                  Image Source: http://beefjack.com/files/2012/05/Weird-Games-Epic-Win.jpg
PURPOSE/CHALLENGE  The Class of ‘XY Storybook          Challenge         Image Source: http://images3.wikia.nocookie.net/_...
PROGRESSION DYNAMIC• Every good game is a journey with levels of problems that build upon themselves to reach the ultimate...
PROGRESSION DYNAMIC     Loyalty Programs
PROGRESSION DYNAMIC
PROGRESSION DYNAMIC      FreeRice.org
PROGRESSION DYNAMIC Prospective Student Application Checklist               & Status Bar                Source: http://ima...
APPOINTMENT DYNAMIC• Carry out actions at a set time, on a timeline, to gain positive effects.• Failing        to maintain...
APPOINTMENT DYNAMIC        Image Source: http://theromanticvineyard.files.wordpress.com/2012/03/happy_hour_logo_cropped22.jpg
APPOINTMENT DYNAMIC          Image Source: http://topcultured.com/wp-content/uploads/2009/12/tamagotchi1.jpg
APPOINTMENT DYNAMIC       Image Source: http://blog.connectedplanetonline.com/unfiltered/wp-content/uploads/2009/12/farmvil...
APPOINTMENT DYNAMIC    Email/Portal logins         Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20n...
DISCOVERY DYNAMIC• Allows for rampant exploration and discovery of universe’s rules and terrain -- the more you explore, t...
DISCOVERY DYNAMIC       Image Source: http://www.kidstravelblog.com.au/wp-content/uploads/2012/02/geocache.png
DISCOVERY DYNAMIC          Image Source: http://doomwiki.org/w/images/c/c7/NDCP-map05-bfg.png
DISCOVERY DYNAMIC  Online Scavenger Hunt        Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs...
REWARDS & STATUS• Points, badges, special                        powers, tangible items -- all positive reinforcement.• Im...
REWARDS & STATUS           Image Source: http://www.wildwestarea.com/whatshot/cadillac.png
REWARDS & STATUS
REWARDS & STATUS
REWARDS & STATUSAccepted Student Forum Rankings          Image Source: http://images3.wikia.nocookie.net/__cb2010022614325...
COMMUNITY             COLLABORATION• Builds   upon the already-established social layer.• Uses relationships to create som...
COMMUNITYCOLLABORATION Res Hall Floor Challenge       Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d...
GAMIFICATION IN THE WILD• Health       and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning...
GAMIFICATION IN THE WILD• Health       and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning...
GAMIFICATION IN THE WILD• Health       and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning...
GAMIFICATION IN THE WILD• Health       and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning...
FLIGHTOFTHEFLYERS.COM
SO WHY ARE GAME MECHANICSWORTH IMPLEMENTING?
“Playing beats working. So, ifthe enjoyment & challenge of playingcan be embedded in learning, work &commerce then gamifica...
DOING THIS  GAME LAYER THING8 Suggestions to Get on the Road to Gamifying
1. Know your audience.2. Be true to needs & goals.3. Use as part of a broad strategy.4. Understand that gamification is REA...
“You’ve got to start with the customerexperience and work your way back to thetechnology.” – Steve Jobs                   ...
8. START NOW.
THANK YOU.    Colleen Brennan-Barry cmbrennanbarry@gmail.com/about.me/colleenbrennanbarry           @ColB
Game On!: How Games are Changing Life, the Web & Everything
Game On!: How Games are Changing Life, the Web & Everything
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Game On!: How Games are Changing Life, the Web & Everything

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  • \n
  • - Senet\n- strategy, Egypt, 3100 BC, earliest board game\n- earlier games made to distract populace\n
  • Hand-eye coordination\n
  • Chance\n
  • Princess Lolly, Molasses Monster\nracing & chance\nNarrative\n
  • strategy & deductive reasoning, Professor Plum\n
  • console, PC, name it; 1973\n
  • 2004 - 10.2 million as of Dec. 2011, \nGuiness Book of World Records as largest MMPORG\n
  • Had all the cartridges.\n
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  • A certain image\n
  • Entertainment Software Association – 2011 Report\n
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  • This is your audience. \nThese are your future alumni. \nThis is their life.\n
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  • Fun story: “Girls Can’t Be Gamers”\n
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  • Game layer is everywhere ... we just don’t always realize it.\n
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  • Term “Gamification” has gotten a bad rap.\nOverused marketing term -- too much focus on profiting on using game layer, rather than understanding capacity for change & meeting communication goals\n
  • Wide Range: \n- from individual game aesthetics such as graphics and progress bars, \n- to complete games with an overarching goal, rules, story, levels, quests and achievements \n- all powered by real actions.\n
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  • Gartner Research Group\nSharepoint partnership last week\n
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  • WHY does this matter? \nTHIS is our competition. We do not compete with each other, we compete with user expectations as formed by overall experiences.\nThis is what shapes our user’s expectations. \n\n
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  • Games Use Psychological factors to meet its goals (top 3)\n
  • Survival of the fittest\nMaslow’s hierarchy of needs: SELF-ACTUALIZATION level: problem solving *and* ESTEEM: Respect of others, achievement\n
  • Not biblical; Fiero\nMaslow’s hierarchy of needs: ESTEEM level: self esteem, confidence, respect\nChallenging the target to better himself or prove herself\n\n
  • Facebook – 100M US users\nMaslow’s hierarchy of needs: BELONGING level: friend & family groups\n
  • Community cooperation increase feel-good chemical reactions\nalter human responses to stimuli—increasing reaction times, for instance\ncan improve learning, participation, and motivation.   \n
  • Many game mechanics – almost 50 by some counts\nWork TOGETHER\nWill cover some key mechanics & offer examples of each\n
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  • Consider how this could be relevant to a prospective student and the many tasks he/she must complete to move toward enrollment.\nCarry Across the Student Lifecycle\n
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  • Creamery\n
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  • If there’s one thing higher ed knows, it’s that time – and deadline — matters. \nmake it goal accomplishment-oriented (“Do XYZ  by Monday & win!”) rather than punitive (“Pay your bill by Monday or we drop you.”) \n
  • Easter Eggs\n
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  • Hide icons across those pages, have students discover and “earn” them, and then put the icons together to solve an even bigger puzzle that leads to …\n
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  • Anyone here post about stealing a 4sq mayorship?!\nVirality\n
  • - badge that proclaims their new elevated membership status \n- “Newbie” to “Frosh” to “<InsertMascotNameHERE>”\n- acknowledges their success but builds loyalty AND helps spread virally\n
  • \n
  • 30,000 active participants: 72,000 Facebook Fans \n77,000 Twitter Followers generated 150,000+ tweets\nThe campaign videos generated about 2 million views\n
  • 500 players wrote short personal essays inspired by their quest\n
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  • - Need to meet changed expectations of user experience\n- Need to motivate our audiences to desired action -- more than ever\n- As we share & give what our audience needs, we also learn about them.\n
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  • - You may already be doing it. \n- Do PURPOSEFULLY\n
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  • Game On!: How Games are Changing Life, the Web & Everything

    1. 1. Colleen Brennan-Barry #psuweb12 @ ColB GAME ONHow Games are Changing Life, the Web & Everything
    2. 2. LET’S TALK GAMES Image Source: http://experimentalmath.info/blog/wp-content/uploads/2012/03/senet.png
    3. 3. LET’S TALK GAMESImage Source: http://cdn.graphicsfactory.com/clip-art/image_files
    4. 4. LET’S TALK GAMESImage Source: http://www.newcelebritweets.com/wp-content/uploads/2011/07/1309885379-35.png
    5. 5. LET’S TALK GAMES Image Source: http://twinpeaker.files.wordpress.com/2009/08/candyland.png?w=500
    6. 6. LET’S TALK GAMES Image Source: http://3.bp.blogspot.com/_
    7. 7. LET’S TALK GAMESImage Source: http://imageshack.us/photo/my-images/14/pic2tf.png
    8. 8. LET’S TALK GAMESImage Source: http://en.wikipedia.org/wiki/World_of_Warcraft
    9. 9. Image Source: http://www.pixelprospector.com/
    10. 10. MY NAME IS COLLEEN And I’m a gamer.
    11. 11. And I’m not alone.
    12. 12. WHAT DOESA GAMERLOOK LIKE?
    13. 13. WHAT DOESA GAMERLOOK LIKE? Image Source: http://www.dmfiat.com/wp-content/uploads/2011/10/gamer_kid.jpg
    14. 14. 72% OF AMERICAN HOUSEHOLDSplay computer or video games. Image Source: http://icons.iconseeker.com/
    15. 15. AVERAGE U.S. AMERICAN 21 YEAR OLD has spent 3000 hours reading books. Image Source: http://softwarekomputergratis.com/wp-content/gallery/bogel/books-png-images-686.pngs
    16. 16. AVERAGE U.S. AMERICAN 21 YEAR OLDhas spent 10,000+ hours playing games. Image Source: http://softwarekomputergratis.com/
    17. 17. 3.5 BILLION HOURS AWEEK ARE SPENT GAMING worldwide. Image Source: http://www.softicons.com/free-icons/globe-terrestre-2-icon
    18. 18. 2010: $25.1 BILLION SPENTon video games & accessories in U.S. Image Source: http://www.tableausoftware.com/public/sites/default/files/moneybag.png
    19. 19. 64 MILLION KIDS AGES 2-17 ARE GAMINGincluding 97% of 12-17 year olds. Image Source: http://www.destructoid.com/elephant//ul/32410-Young%20Gamer.
    20. 20. AVERAGE U.S. GAMER:35-40 years old; has played for 13+years. Image Source: http://wiredcontroller.com/
    21. 21. 47% OFGAMERS AREWOMEN. Image Source: http://www.digfest.com/
    22. 22. MY NAME IS COLLEEN And I’m a gamer.
    23. 23. MY NAME IS COLLEEN And I’m a gamer. So is everyone else.
    24. 24. So are you.
    25. 25. THE GAMES WE PLAY
    26. 26. THE GAMES WE PLAY
    27. 27. “Games produce positive emotion,stronger social relationships,a sense of accomplishment, anda chance to build a sense ofpurpose.” - Dr. Jane McGonigal
    28. 28. GAMIFICATION &THE GAME LAYER
    29. 29. GAMIFICATION:The use of game design elements in non-game contexts to drive participation & engagement.
    30. 30. CORPORATE IS ALREADY THERE. Image Source: http://www.istockphoto.com
    31. 31. By 2014, a gamified service for consumergoods marketing & customer retention willbecome as important as Facebook, eBay orAmazon.
    32. 32. By 2014, a gamified service for consumer goodsmarketing & customer retention will become asimportant as Facebook, eBay or Amazon.By 2014, 70%+ of Global 2000 organizations willhave at least one gamified application.
    33. 33. By 2014, a gamified service for consumer goodsmarketing & customer retention will become asimportant as Facebook, eBay or Amazon.By 2014, 70%+ of Global 2000 organizations willhave at least one gamified application.By 2015, more than 50 percent of organizationsthat manage innovation processes will gamifythose processes.
    34. 34. GAMIFICATION GOALS■ Motivate■ Engage■ Build connections■ Grow loyalty■ Develop skills■ Stimulate innovation■ Enhance the user experience■ Influence behaviors via key psychological factors
    35. 35. Image Source: http://www.skullsbarcelona.com/
    36. 36. COMPETITION Image Source: http://www.zazzle.com/
    37. 37. PRIDE Image Source: http://elegantwordart2.blogspot.com/2009/05/proud-of-you.html
    38. 38. COMMUNITY Image Source: http://www.geekyuniverse.com/wp-content/uploads/2012/01/community_show.jpg
    39. 39. Johns Hopkins University behavioralneuroscientist Ed Fortune found brains comewired for community cooperation. (Science Magazine, Nov. 2011) Image Source: http://knowyourmeme.com/
    40. 40. GAMEMECHANICS
    41. 41. PURPOSE/CHALLENGE• Measurable, attainable goals that CAN be solved.• Sweet spot is somewhere between “impossible/ frustrating” and “easy/boring.”
    42. 42. PURPOSE/CHALLENGE Image Source: http://www.thecollegesolution.com/
    43. 43. PURPOSE/CHALLENGE Chore Wars Image Source: http://beefjack.com/files/2012/05/Weird-Games-Epic-Win.jpg
    44. 44. PURPOSE/CHALLENGE The Class of ‘XY Storybook Challenge Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    45. 45. PROGRESSION DYNAMIC• Every good game is a journey with levels of problems that build upon themselves to reach the ultimate goal ... and WIN.
    46. 46. PROGRESSION DYNAMIC Loyalty Programs
    47. 47. PROGRESSION DYNAMIC
    48. 48. PROGRESSION DYNAMIC FreeRice.org
    49. 49. PROGRESSION DYNAMIC Prospective Student Application Checklist & Status Bar Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    50. 50. APPOINTMENT DYNAMIC• Carry out actions at a set time, on a timeline, to gain positive effects.• Failing to maintain the appointment could lead to setbacks.
    51. 51. APPOINTMENT DYNAMIC Image Source: http://theromanticvineyard.files.wordpress.com/2012/03/happy_hour_logo_cropped22.jpg
    52. 52. APPOINTMENT DYNAMIC Image Source: http://topcultured.com/wp-content/uploads/2009/12/tamagotchi1.jpg
    53. 53. APPOINTMENT DYNAMIC Image Source: http://blog.connectedplanetonline.com/unfiltered/wp-content/uploads/2009/12/farmville.png
    54. 54. APPOINTMENT DYNAMIC Email/Portal logins Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    55. 55. DISCOVERY DYNAMIC• Allows for rampant exploration and discovery of universe’s rules and terrain -- the more you explore, the more you find.• Must allow for failure, as well. Fail? Reload, and start again in a different path.
    56. 56. DISCOVERY DYNAMIC Image Source: http://www.kidstravelblog.com.au/wp-content/uploads/2012/02/geocache.png
    57. 57. DISCOVERY DYNAMIC Image Source: http://doomwiki.org/w/images/c/c7/NDCP-map05-bfg.png
    58. 58. DISCOVERY DYNAMIC Online Scavenger Hunt Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    59. 59. REWARDS & STATUS• Points, badges, special powers, tangible items -- all positive reinforcement.• Immediate gratification helps fill our needs for recognition, both public and private.
    60. 60. REWARDS & STATUS Image Source: http://www.wildwestarea.com/whatshot/cadillac.png
    61. 61. REWARDS & STATUS
    62. 62. REWARDS & STATUS
    63. 63. REWARDS & STATUSAccepted Student Forum Rankings Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    64. 64. COMMUNITY COLLABORATION• Builds upon the already-established social layer.• Uses relationships to create something “bigger” than the sum of its parts.• Has the most potential to go viral.
    65. 65. COMMUNITYCOLLABORATION Res Hall Floor Challenge Image Source: http://images3.wikia.nocookie.net/__cb20100226143250/d20npcs/images/e/e1/Mortarboard.png
    66. 66. GAMIFICATION IN THE WILD• Health and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning: ClassRealms, UM Political Theory Class• Advancement: Flight of the Flyers
    67. 67. GAMIFICATION IN THE WILD• Health and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning: ClassRealms, UM Political Theory Class• Advancement: Flight of the Flyers
    68. 68. GAMIFICATION IN THE WILD• Health and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning: ClassRealms, UM Political Theory Class• Advancement: Flight of the Flyers
    69. 69. GAMIFICATION IN THE WILD• Health and Wellness: SuperBetter, Zombies Run!• Business: MyMarriott, SalesForce• Learning: ClassRealms, UM Political Theory Class• Advancement: Flight of the Flyers
    70. 70. FLIGHTOFTHEFLYERS.COM
    71. 71. SO WHY ARE GAME MECHANICSWORTH IMPLEMENTING?
    72. 72. “Playing beats working. So, ifthe enjoyment & challenge of playingcan be embedded in learning, work &commerce then gamification takesoff. ”- Pew Internet & American Life Project “The Future of Gamification”
    73. 73. DOING THIS GAME LAYER THING8 Suggestions to Get on the Road to Gamifying
    74. 74. 1. Know your audience.2. Be true to needs & goals.3. Use as part of a broad strategy.4. Understand that gamification is REALLY about careful, strategic motivation.5. Set achievable targets.6. Reward your players as you would yourself.7.Consider your audience before the technology.
    75. 75. “You’ve got to start with the customerexperience and work your way back to thetechnology.” – Steve Jobs Source: http://fredibach.ch/cmsdata/uploads/xspics/546/steve_jobs.png.jpg
    76. 76. 8. START NOW.
    77. 77. THANK YOU. Colleen Brennan-Barry cmbrennanbarry@gmail.com/about.me/colleenbrennanbarry @ColB

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