WOM is Hard--Let Your Website Do the Work

WOM is hard…Let your Website do the work! Neicole M. Crepeau Online Strategist Web, mobile & social media specialists

What is
social interaction design ?

What is
social interaction design ?
Working definition: The design of systems and tools that facilitate social interactions.

Began with a focus on tools and social networks.
SxD
Broadening to include social elements on websites.

Disclaimer!
While this presentation offers ideas for leveraging social media without a strategy, Coherent Interactive recommends having a social media strategy, as part of an integrated marketing strategy.
Ideally, your online advertising, social media, mobile, and website strategies are coordinated and work together to achieve business results.

Use existing widgets
Facebook Like button
Facebook Recommendations box
Other Facebook plugins

LinkedIn widgets, if appropriate
Company Insider
More widgets likely to come
Twitter widgets, if appropriate
Twitter Trackbacks
Widgets to display your tweets

Allow easy content sharing
Via Facebook, Twitter, and email. LinkedIn for B2B.
Catchy titles, text, & images
Think like a Magazine editor
From the content itself

Content Marketing

Allow easy snippet sharing
Share buttons next to each snippet
Consider the social audience, and structure for them

Product is Information

Enable Like on key pages
Ecommerce sites on product pages
Web applications on likely pages
Info sites on topic pages

Spread the word about events
Like button with faces on event pages
Share widgets on the confirmation page
Or use Eventbrite

6. Give ‘em a reason to return
Make event pages live on
Take photos; get contact info
Post photos and notify people

Or, post quotes, transcripts, slides, or supporting materials
Make it easy to share each item

Post-Event Example

7. Let people share via your site
Upload photos, quotes, stories
Showcase their knowledge
Whatever appeals to your social audience

Western River expeditions sends people an email after their rafting trip, asking them to share their experience . It’s then posted on the blog.

8. Highlight partners & customers
Solutions, knowledge, best practices, good work
Promote them yourself
Tell them you’re promoting them

Mobile

Mobile is important
By 2011, over 85% of new handsets will be able to access the mobile Web.
28% of mobile consumers now have a smartphone.
Smartphone users trend male (8% more are male then female), younger, and affluent.

Mobile & smartphones are moving mainstream
make sure
your site is mobile friendly

9. Use QR codes on collateral
Let users get latest updates
Provide additional information
Get a freebie
Gets users to your website

10. Send SMS updates
If your audience wants timely updates
Like a blogger, to notify people about follow-up content

Services such as mobilizeus.com and Ez Texting let you do this for a fee
You can do it for free with Twitter’s Fast Follow
Users don’t need a Twitter account to get your updates
To send a text to their phone, you just tweet on a specific account.

For detailed instructions, use this QR code or link to get a PDF:

Want help?
Contact us.
We’re Coherent Interactive.
We do websites, mobile apps,
and social media strategies.

http://www.coherentia.com (206) 264-7688 Blog: http://nmc.itdevworks.com Twitter: http://twitter.com/neicolec Web, mobile & social media specialists We build websites, mobile applications, and social media strategies. We take an integrated approach, with a focus on your business goals and overall marketing and sales strategy. Contact us or go to our website to learn more!

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WOM is Hard--Let Your Website Do the Work

by Coherent Interactive, Inc. on Jan 22, 2011

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WOM is Hard--Let Your Website Do the Work — Presentation Transcript