WOM is Hard--Let Your Website Do the Work
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WOM is Hard--Let Your Website Do the Work

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10 easy website changes you can make to increase sharing and word-of-mouth. Leverage social media and mobile-even if you're not doing social media and mobile.

10 easy website changes you can make to increase sharing and word-of-mouth. Leverage social media and mobile-even if you're not doing social media and mobile.

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WOM is Hard--Let Your Website Do the Work Presentation Transcript

  • 1. WOM is hard…Let your Website do the work! Neicole M. Crepeau Online Strategist Web, mobile & social media specialists
  • 2.
    • What is
    • social interaction design ?
  • 3.
    • What is
    • social interaction design ?
    • Working definition: The design of systems and tools that facilitate social interactions.
  • 4.
    • Began with a focus on tools and social networks.
    • SxD
    • Broadening to include social elements on websites.
  • 5.
    • Disclaimer!
    • While this presentation offers ideas for leveraging social media without a strategy, Coherent Interactive recommends having a social media strategy, as part of an integrated marketing strategy.
    • Ideally, your online advertising, social media, mobile, and website strategies are coordinated and work together to achieve business results.
  • 6.
    • Use existing widgets
        • Facebook Like button
        • Facebook Recommendations box
        • Other Facebook plugins
  • 7.  
  • 8.
    • LinkedIn widgets, if appropriate
        • Company Insider
        • More widgets likely to come
    • Twitter widgets, if appropriate
        • Twitter Trackbacks
        • Widgets to display your tweets
  • 9.
    • Allow easy content sharing
        • Via Facebook, Twitter, and email. LinkedIn for B2B.
        • Catchy titles, text, & images
        • Think like a Magazine editor
        • From the content itself
  • 10. Content Marketing
  • 11.  
  • 12.  
  • 13.
    • Allow easy snippet sharing
        • Share buttons next to each snippet
        • Consider the social audience, and structure for them
  • 14. Product is Information
  • 15.  
  • 16.  
  • 17.
    • Enable Like on key pages
        • Ecommerce sites on product pages
        • Web applications on likely pages
        • Info sites on topic pages
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Spread the word about events
        • Like button with faces on event pages
        • Share widgets on the confirmation page
        • Or use Eventbrite
  • 22.  
  • 23.
    • 6. Give ‘em a reason to return
        • Make event pages live on
        • Take photos; get contact info
        • Post photos and notify people
  • 24.
        • Or, post quotes, transcripts, slides, or supporting materials
        • Make it easy to share each item
  • 25. Post-Event Example
  • 26.  
  • 27.  
  • 28.  
  • 29.
    • 7. Let people share via your site
        • Upload photos, quotes, stories
        • Showcase their knowledge
        • Whatever appeals to your social audience
  • 30.
    • Western River expeditions sends people an email after their rafting trip, asking them to share their experience . It’s then posted on the blog.
  • 31.  
  • 32.
    • 8. Highlight partners & customers
        • Solutions, knowledge, best practices, good work
        • Promote them yourself
        • Tell them you’re promoting them
  • 33.  
  • 34.
    • Mobile
  • 35.
    • Mobile is important
        • By 2011, over 85% of new handsets will be able to access the mobile Web.
        • 28% of mobile consumers now have a smartphone.
        • Smartphone users trend male (8% more are male then female), younger, and affluent.
  • 36.  
  • 37.
    • Mobile & smartphones are moving mainstream
    • make sure
    • your site is mobile friendly
  • 38.
    • 9. Use QR codes on collateral
        • Let users get latest updates
        • Provide additional information
        • Get a freebie
        • Gets users to your website
  • 39.  
  • 40.
    • 10. Send SMS updates
        • If your audience wants timely updates
        • Like a blogger, to notify people about follow-up content
  • 41.
      • Services such as mobilizeus.com and Ez Texting let you do this for a fee
      • You can do it for free with Twitter’s Fast Follow
      • Users don’t need a Twitter account to get your updates
      • To send a text to their phone, you just tweet on a specific account.
  • 42.  
  • 43. For detailed instructions, use this QR code or link to get a PDF:
  • 44.
    • Want help?
    • Contact us.
    • We’re Coherent Interactive.
    • We do websites, mobile apps,
    • and social media strategies.
  • 45. http://www.coherentia.com (206) 264-7688 Blog: http://nmc.itdevworks.com Twitter: http://twitter.com/neicolec Web, mobile & social media specialists We build websites, mobile applications, and social media strategies. We take an integrated approach, with a focus on your business goals and overall marketing and sales strategy. Contact us or go to our website to learn more!