Social media for small business

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Social media for small business

  1. 1. Internet Marketing That Works™
  2. 2. Internet Marketing Solutions Internet Marketing That Works™ Services Expert Internet Marketing Strategy Email Campaigns Social Media Marketing & Policy Search Engine Optimization Blog Development Multimedia - YouTube videos - Podcasts - CDs/DVDs - Online training tools Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  3. 3. Internet Marketing Solutions Internet Marketing That Works™ What do you think of when you hear social media? Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  4. 4. Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  5. 5. Internet Marketing Solutions Internet Marketing That Works™ Each network dynamic is different. You don’t have to be everywhere! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  6. 6. Internet Marketing Solutions Internet Marketing That Works™ Start a Blog Quick, easy addition of new content Builds awareness and trust Helps with search rank Perceived expert Share tips, resources, insights, trends, tools Create on Wordpress Include links to website Include links to Social Media Add an RSS feed to allow subscribes Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  7. 7. Internet Marketing Solutions Internet Marketing That Works™ Start a Blog Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  8. 8. Internet Marketing Solutions Internet Marketing That Works™ Get a Share Badge! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  9. 9. Internet Marketing Solutions Internet Marketing That Works™ Understanding Facebook Social platform of about 450 million users About building relationships Find new customers Build awareness B2C Event promotion - Event App Pages Preferred for organizations Create a vanity URL View Insights - very valuable information Updates are shown on fans newsfeeds Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  10. 10. Internet Marketing Solutions Internet Marketing That Works™ Fan Page on Facebook Logo /Visual Identity Vanity URL Wall Photos Events People who Like the page Additional Applications Access to insights Discussions Poll Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  11. 11. Internet Marketing Solutions Internet Marketing That Works™ Insights on Facebook •  !"#$%&$'(#$)#*'$&#+',-#$ •  ./0#*$1%,$/"&%-2+3%"$+)%,'$$ –  4"'#-+53%"*$ –  6+7#$0/#8#-*$$ –  9#2%7-+6(/5*$%&$'(%*#$'(+'$:/;#$'(#$6+7#$ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  12. 12. Internet Marketing Solutions Internet Marketing That Works™ Facebook Ads Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  13. 13. Internet Marketing Solutions Internet Marketing That Works™ Twitter •  !"#$%&'#(')'&%)*+,-%' #./0&-),0.'.%1"0&2'30"%&%4' 56'3%03*%'' •  7*(0'&%/%&&%4'10')(')'-#8&0+ 5*099#.9'(#1%' •  :.'1;%'<&(1'=>)&1%&'0/'?@A@B'C' 5#**#0.'1"%%1('3%&'=>)&1%&'"%&%' 30(1%4D' •  :.'E)&8;'?@A@B'!"#$%&';)(' &%80&4%4')'ABF@@'3%&'8%.1' 9&0"1;'#.'1;%'.>-5%&'0/' &%9#(1%&%4'>(%&(' Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  14. 14. Internet Marketing Solutions Internet Marketing That Works™ Twitter •Friendly, conversational Micro-blogging tool • Build opt-in list • Gives a business personality and a voice • Great lead development tool • Use it to share news about business • Connect with media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  15. 15. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn Business-oriented networking site Great way to reach self-employed Stay in touch with connections Network with business alliances Search great lead development Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  16. 16. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  17. 17. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn - Personal Profile •  !""#$#%&''$()# •  *+,-(.-/0-%# •  *"&0$12/# •  34252%# •  65$5&%## •  7./8#.5#52#59.:-(# •  ;(2&,%<(-02''-/"$12/%# Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  18. 18. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn - Company Profile •  !"#$%&'()%#*( •  +#%,-(."#%,&(( •  /*01,2*(( •  .*134,$5"&( •  6&78124'(( •  )"9(":(+#$-"'**1( •  ;'$*(( •  !"8&24'( Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  19. 19. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn - Company Profile Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  20. 20. Internet Marketing Solutions Internet Marketing That Works™ LinkedIn - Other Benefits •  !"#$%&"#'()*+,-.' •  !"#$%&'()*'+,$&-.' –  /*"#'&"0%)%#1'()*+,-' –  /#$-&$'-0'()' 23,.4455567"#$%&"#68*94:)*+,-;")%81*)<' 123*45566678"09$)"07%:;5)"#$%&-)*5' –  =)%>1%'()*+,-' –  <-='3$#'%8"%9':#'";3#$**":0*';:)$8' –  ?*+'8>#'8)%>1%'@+A:)*+,-' –  >-#?$&'*3$%"@%'-A)"$0%$'B='8:%-C:05D:B'EA%C:05 •  !"#$%&"#'BC%#1-.' "0)A*&#=5?$0)$#' –  =)%>1%'%C%#1-' –  =+-1*9"D%'%C%#1'1<,%4$%<5*)&-452*'-2*+7&' •  F:#$'"0E:#;-C:0'-B:A&'G"09$)"04' >3%#&' 1234558$-#078"09$)"07%:;5' –  E77*5'F@GH-' Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  21. 21. Internet Marketing Solutions Internet Marketing That Works™ Other Social Media Owned by Yahoo with strong & active user base Social photo-sharing network Strengthens search optimization of website Upload quality photos of your listings Can be embedded within web, blog Add Flickr badge on web, blog, newsletter Find & join appropriate groups and share your photos Set up on Ping.fm Use your web site address as your Flickr screen name Assign your website address as a tag on each uploaded photo (SEO!) Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  22. 22. Internet Marketing Solutions Internet Marketing That Works™ Other Social Media •  !"#$%&'$%()&*)$&$+(),-#,$ .(&'/)/$%0&'')1$2"($3"#($ %",+&'3$ •  4-/)"5$%&'$.)$),.)//)/$6-*0-'$ 6).5-*)7.1"871-'9)/$*"$2&%).""9$ •  :(";-/)5$3"#$-'5-80*5$ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  23. 23. Internet Marketing Solutions Internet Marketing That Works™ Other Social Media •  !"#$#%&'()%*+,)-./#%&+'%,+!01+ 2)$(%3+$4&#+ •  52'"#+!"#$#%&'()%$+64&2+#'$#+ •  57%-2+'.,4)+64&2+8"#$#%&'()%$+ •  9/:#,+64&24%+6:#$4&#$;:<)3$+ •  =4%>+&)+)&2#"+$)-4'<+/#,4'+&))<$+ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  24. 24. Internet Marketing Solutions Internet Marketing That Works™ What and How To Measure Results - Activity Measuring activity allows you to measure: •Visitor traffic •Returning visitors •Video views •Time spent on your site •Number of program registrants •Revenue received •Demographic data •Facebook fans •Twitter followers Google analytics Compete also provides free relevant data Measure search rankings - social media powerful driver
  25. 25. Internet Marketing Solutions Internet Marketing That Works™ What and How To Measure Results - Participation Web & Blog traffic Are People seeing AND sharing it with others? • Are they linking to you or sharing your content • Bookmarking it on delicious or digg? • Are they tweeting, commenting or blogging about it? Tools like “Socialmeter” scans the major social websites to analyze a webpage's social popularity Add a “Share” badge to all you do!
  26. 26. Internet Marketing Solutions Internet Marketing That Works™ Remember to integrate! Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  27. 27. Internet Marketing Solutions Internet Marketing That Works™ Connect and Automate Publish and repurpose using social media tools Allows you to monitor several social sites at once Monitor tags or keywords Monitor any mention of your name or business Maintain multiple accounts Set up Hootsuite & integrate with Ping.fm Tweetdeck is another app that allows you to publish 1x Nutshell mail brings summary of social network updates in an email Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  28. 28. Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  29. 29. Internet Marketing Solutions Internet Marketing That Works™ Blog feeds to all media Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  30. 30. Internet Marketing Solutions Internet Marketing That Works™ Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  31. 31. Internet Marketing Solutions Internet Marketing That Works™ Dashboard Reporting Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  32. 32. Internet Marketing Solutions Internet Marketing That Works™ How are other businesses social media marketing? Blogging Tweeting Facebook Fan pages Facebook ads Posting video - SEO! LinkedIn Q&A - network updates Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  33. 33. Internet Marketing Solutions Internet Marketing That Works™ Driving Web Traffic Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releases    Put as much out there as possible - search engines index: Web  -­‐  Blogs  -­‐  LinkedIn  -­‐  Facebook  Fan  pgs.  -­‐  Press  Releases  -­‐  Newsle;ers  -­‐  Photos   Include a CALL-TO-ACTION on everything - increases engagement & sales
  34. 34. Internet Marketing Solutions Internet Marketing That Works™ Resources Twitip.com - Twitter tips Share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello socialoomph.com - automatic direct messages ping.fm twiiterfeed - feed blog to twitter, fb, etc. tweetdeck HootSuite SlideShare - upload presentations SocialMarker Twiggit Ping.FM PRlog.org - press release distribution Freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog submission Press Release & Article resources google alerts - monitor anything Google.com/local - add your business! tubemogul - distribute videos
  35. 35. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence
  36. 36. Internet Marketing Solutions Internet Marketing That Works™ Develop a Social Media Marketing Presence Our Social Media services help to drive a steady stream of qualified leads We create a social media strategy Set up branded social media presence Connect it all together Provide online outreach training Track and measure Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  37. 37. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence
  38. 38. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence $697
  39. 39. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence $697
  40. 40. Internet Marketing Solutions Internet Marketing That Works™ Services Expert Internet Marketing Strategy Email Campaigns Social Media Marketing & Policy Search Engine Optimization Blog Development Multimedia - YouTube videos - Podcasts - CDs/DVDs - Online training tools Copyright 2010 Cogo Interactive, LLC All Rights Reserved
  41. 41. Internet Marketing That Works™ www.cogoresults.com facebook.com/cogoresults peg@cogoresults.com linkedin.com/pegmcdermott www.thecogoblog.com @cogomojo 703.885.8406 twitter.com/cogomojo

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