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Search Engine Optimization for Small Business

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Small business benefits of search engine optimization.

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Search Engine Optimization for Small Business

  1. 1. Internet Marketing That Works™
  2. 2. Internet Marketing Solutions Internet Marketing That Works™ COGO - leading provider of internet marketing expertise Headquartered in Herndon, VA Expert online marketing strategy Clients in b2b, b2c, non-profit Full-service internet marketing consulting 25+ years in marketing, management, business development
  3. 3. Internet Marketing Solutions Internet Marketing That Works™ What is SEO? Using techniques that help your website rank higher in the organic/ natural search results. This helps more people who are looking for your product or service find you. Source: Hubspot
  4. 4. Internet Marketing Solutions Internet Marketing That Works™ Why is SEO Important?  Majority of B2B Buyers use the Search Engines to Research Purchasing Decisions Source: Hubspot, Search Engine Watch
  5. 5. Internet Marketing Solutions Internet Marketing That Works™ Why is SEO Important?   88% of consumers use the search engines to research a purchase Over 21 billion search queries in the US, June 2009 Source: Comscore, Jupiter Research
  6. 6. Internet Marketing Solutions Internet Marketing That Works™ Why is SEO Important?   US Online Advertising Spending, 2007 - 2013 Source: Comscore, Jupiter Research
  7. 7. Internet Marketing Solutions Internet Marketing That Works™ Why is SEO Important? Free More Traffic Discerning Buyer Longer Lasting Source: Marketing Sherpa
  8. 8. Internet Marketing Solutions Internet Marketing That Works™ Paid Organic
  9. 9. Internet Marketing Solutions Internet Marketing That Works™ On-page SEO Keyword Research using Google Adwords, Wordstream Choose most popular keyword terms - Google Trends Develop content around keywords Analyze competition - where do the rank? Optimize each page       ๏unique  URLs ๏meta  informa1on   ๏alt  tags  for  images ๏keyword  density  in  copy Submit site to search engines - Google, Yahoo, Bing, AOL, Ask
  10. 10. Internet Marketing Solutions Internet Marketing That Works™ Off-page SEO Build links using business directories - Google Business, Yahoo, Yelp Build pages on Amazon & ebay if B2C - will show up quickly Build a branded Social Media presence Launch an eNewsletter Start a blog Send out press releases    Put as much out there as possible - search engines index: Web  -­‐  Blogs  -­‐  LinkedIn  -­‐  Facebook  Fan  pgs.  -­‐  Press  Releases  -­‐  NewsleCers  -­‐  Photos   Include a CALL-TO-ACTION on everything - increases engagement & sales
  11. 11. Internet Marketing Solutions Internet Marketing That Works™ Paid Organic
  12. 12. Internet Marketing Solutions Internet Marketing That Works™
  13. 13. Internet Marketing Solutions Internet Marketing That Works™ What and How To Measure Results - Define Goals Create some goals from which you can measure your campaign’s results Some possible goals could include: • Communicate with customers, employees • Drive Awareness • Sell Products • Launch a new product • Influence public opinion • Cause Marketing • Promote an event
  14. 14. Internet Marketing Solutions Internet Marketing That Works™ What and How To Measure Results - Activity Measuring activity allows you to measure: •Visitor traffic •Returning visitors •Video views •Time spent on your site •Number of program registrants •Revenue received •Demographic data •Facebook fans •Twitter followers Google analytics Compete also provides free relevant data Measure search rankings - social media powerful driver
  15. 15. Internet Marketing Solutions Internet Marketing That Works™ What and How To Measure Results - Participation Web & Blog traffic Are People seeing AND sharing it with others? • Are they linking to you or sharing your content • Bookmarking it on delicious or digg? • Are they tweeting, commenting or blogging about it? Tools like “Socialmeter” scans the major social websites to analyze a webpage's social popularity Add a “Share” badge to all you do!
  16. 16. Internet Marketing Solutions Internet Marketing That Works™ 6 steps you can take now to drive traffic Basic SEO • Make sure your listed on Google Local • Add business to Yahoo Local listings • Add profile to any industry directories • Use tools to create keywords Start and maintain a blog - and post! Create a social media presence Create an eNewsletter Send out press releases - free tools Write articles - get published
  17. 17. Internet Marketing Solutions Internet Marketing That Works™ An Integrated Online Presence Optimized Website
  18. 18. Internet Marketing Solutions Internet Marketing That Works™ Resource Guide twitip.com - twitter tips share badge - http://tellafriend.socialtwist.com/?fh lazyfeed - feeds by topic WPBest.com - wordpress web themes to download tweetadder - finding followers - great tool! twello- twitter directory http://www.twello.com socialoomph.com - automatic direct messages SWIX.com - dashboard tool to monitor social media traffic twiiterfeed - feed blog to twitter, fb, etc. tweetdeck - http://www.tweetdeck.com hootsuite - http://www.hootsuite.com slideshare.com - upload presentations socialMarker - http://www.socialmarker.com nutshellmail.com - get all social media posts day by email Ping.FM - http://www.pingfm.com PRlog.org - press release distribution freepressrelease.com -press release distribution 1888release.com - press release distribution ezinearticles.com - article submission technorati.com - blog diretory google alerts - anything google.com/local - add your business! tubemogul - distribute videos
  19. 19. Internet Marketing That Works™ www.cogoresults.com facebook.com/cogoresults peg@cogoresults.com linkedin.com/pegmcdermott www.thecogoblog.com @cogomojo 703.885.8406 twitter.com/cogomojo

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