Session by Lindsay Gaskins, Marbles: The Brain Store. …
Session by Lindsay Gaskins, Marbles: The Brain Store.
Description: Launched in October 2008, Marbles: The Brain Store is a retail store that focuses on products designed to stimulate and strengthen the brain. Marbles currently has one store located in downtown Chicago, and is planning to open two more stores in Chicago during the summer. The Marbles collection of over 250 products includes software, games, books, and puzzles that fall into the five categories of critical thinking, memory, word skills, visual perception and coordination. Every day, the Marbles team is learning first-hand what customers are looking for and identifying the best assortment of products to meet their needs.
Lindsay Gaskins, CEO of Marbles: The Brain Store, will share some of the consumer insights her team has identified while serving nearly 10,000 customers as well as tips on effective strategies for developers of software products and videogames to connect with customers.