The Road Ahead: 5 Challenges And Potential Solutions for the Game-Based Cognitive Health field

The Road Ahead: Challenges and Potential Solutions for the Game-Based Cognitive Health Field Boston, June 11 th , 2009 © SharpBrains

Panelists

Tom Warden, Allstate

Henry Mahncke, Posit Science

Peter Christianson, Young Drivers of Canada

Michael Scanlon, Lumos Labs

Evian Gordon, Brain Resource

Moderated by: Alvaro Fernandez, SharpBrains

5 Data Points © SharpBrains

#1: Public Awareness (39%)

"Getting people to understand that heredity alone does not decide brain functioning."

"An expectant public will first want to believe that a "miracle" drug is to be soon available (to prevent Alzheimer`s Disease)."

#2: Navigating Claims (21%)

“ How to separate marketing hype from stuff that really works?"

"The lack of standards and clear definitions is very confusing, and makes a lot of people skeptical."

#3: Research (15%) "Determining what activities are most beneficial to the user with the minimum level of effort or most overlap of the already existing efforts." © SharpBrains

#4: Healthcare Culture (14%) “ Integration within existing healthcare infrastructures - this will require research, education, and culture change. If brain fitness remains a niche alternative approach for the well-healed, we will have failed." © SharpBrains

#5: Lack of Assessment (6%) "Lack of development of standardized and easily accessible assessments of cognitive status that could be used by individuals and organizations to test the efficacy of cognitive improvement methods." © SharpBrains

Other Problems (5%) “ Lack of information and products available to people - perhaps a drive to get the products and information in public libraries would help." © SharpBrains