The Road Ahead:  Challenges and Potential Solutions for the  Game-Based Cognitive Health Field Boston, June 11 th , 2009 ©...
Panelists <ul><li>Tom Warden, Allstate </li></ul><ul><li>Henry Mahncke, Posit Science </li></ul><ul><li>Peter Christianson...
5 Data Points © SharpBrains
#1: Public Awareness (39%) <ul><li>&quot;Getting people to understand that heredity alone does not decide brain functionin...
#2: Navigating Claims (21%) <ul><li>“ How to separate marketing hype from stuff that really works?&quot;  </li></ul><ul><l...
#3: Research (15%) &quot;Determining what activities are most beneficial to the user with the minimum level of effort or m...
#4: Healthcare Culture (14%) “ Integration within existing healthcare infrastructures - this will require research, educat...
#5: Lack of Assessment (6%) &quot;Lack of development of standardized and easily accessible assessments of cognitive statu...
Other Problems (5%) “ Lack of information and products available to people - perhaps a drive to get the products and infor...
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The Road Ahead: 5 Challenges And Potential Solutions for the Game-Based Cognitive Health field

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Panel with Tom Warden, Allstate; Henry Mahncke, Posit Science; Peter Christianson, Young Drivers of Canada; Evian Gordon, Brain Resource; Michael Scanlon, Lumos Labs. Moderated by Alvaro Fernandez, SharpBrains.

Description: In a recent SharpBrains survey, decision-makers and early adopters were asked, "What is the most important problem you see in the brain fitness field and how do you think it can be solved?” Respondents identified the following priorities in rank order: Public awareness of the importance of maintaining cognitive health (39%), Navigating Claims to separate reality from hope from hype (21%), Research to understand what works for whom, and how different interventions may complement each other (15%), Healthcare Culture needs to better integrate cognitive health issues (14%), Need for Objective Assessments (6%), other (5%).

In this session, five leading decision-makers and innovators with backgrounds in research, clinical practice, insurance, driving schools, cognitive training and assessments, will address those five problems and also identify additional challenges as they see them, proposing specific solutions to help build a sustainable field that can significantly contribute to the cognitive health of people across the lifespan.

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The Road Ahead: 5 Challenges And Potential Solutions for the Game-Based Cognitive Health field

  1. 1. The Road Ahead: Challenges and Potential Solutions for the Game-Based Cognitive Health Field Boston, June 11 th , 2009 © SharpBrains
  2. 2. Panelists <ul><li>Tom Warden, Allstate </li></ul><ul><li>Henry Mahncke, Posit Science </li></ul><ul><li>Peter Christianson, Young Drivers of Canada </li></ul><ul><li>Michael Scanlon, Lumos Labs </li></ul><ul><li>Evian Gordon, Brain Resource </li></ul><ul><li>Moderated by: Alvaro Fernandez, SharpBrains </li></ul>© SharpBrains
  3. 3. 5 Data Points © SharpBrains
  4. 4. #1: Public Awareness (39%) <ul><li>&quot;Getting people to understand that heredity alone does not decide brain functioning.&quot; </li></ul><ul><li>&quot;An expectant public will first want to believe that a &quot;miracle&quot; drug is to be soon available (to prevent Alzheimer`s Disease).&quot; </li></ul>© SharpBrains
  5. 5. #2: Navigating Claims (21%) <ul><li>“ How to separate marketing hype from stuff that really works?&quot; </li></ul><ul><li>&quot;The lack of standards and clear definitions is very confusing, and makes a lot of people skeptical.&quot; </li></ul>© SharpBrains
  6. 6. #3: Research (15%) &quot;Determining what activities are most beneficial to the user with the minimum level of effort or most overlap of the already existing efforts.&quot; © SharpBrains
  7. 7. #4: Healthcare Culture (14%) “ Integration within existing healthcare infrastructures - this will require research, education, and culture change. If brain fitness remains a niche alternative approach for the well-healed, we will have failed.&quot; © SharpBrains
  8. 8. #5: Lack of Assessment (6%) &quot;Lack of development of standardized and easily accessible assessments of cognitive status that could be used by individuals and organizations to test the efficacy of cognitive improvement methods.&quot; © SharpBrains
  9. 9. Other Problems (5%) “ Lack of information and products available to people - perhaps a drive to get the products and information in public libraries would help.&quot; © SharpBrains

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