Getting Effective Answers from Research Sessions

Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011

How to get effective and actionable answers from research sessions. UPA International Conference 2011 Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011

Wednesday, 6 July 2011

I work at Cogapp, a digital media and user experience agency based in Brighton, England. I’ve worked with clients including: / Arts Council England / British Film Institute / The Children’s Society / Dorling Kingsley / Home Office / National Portrait Gallery / Social Care Institute for Excellence / Transport for LondonWednesday, 6 July 2011

Research is easy I’d like to share an approach to thinking about research, with some tips, tricks and experiences gained from running usability sessions.Wednesday, 6 July 2011

A story about researchWednesday, 6 July 2011

Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011

Thinking about research Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011

Purpose Have a clear directionWednesday, 6 July 2011

Right people Right environment Right questionsWednesday, 6 July 2011

Prepare Right people Right environment Right questionsWednesday, 6 July 2011

Recruit people who belong in the space you are researching Credit: FotografiaBasica, istockphoto.comWednesday, 6 July 2011

Right People Find & talk to the right people Recruit people who belong in the space you are researching Credit: FotografiaBasica, istockphoto.comWednesday, 6 July 2011

Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011

Right People Find & talk to the right people Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011

Try recruiting yourself. Recruit on behaviours above demographicsWednesday, 6 July 2011

Right People Find & talk to the right people Try recruiting yourself. Recruit on behaviours above demographicsWednesday, 6 July 2011

Right People Participants are your key ingredient, Find & talk to the right people take time to source them. Do the recruiting yourself. Think hard about who will give you the insight you need and where you can find them. Create a screener and selection criteria led by behaviour and not demographics.Wednesday, 6 July 2011

What question would you ask if you only had 45 seconds to get it answered? Credit: diego_cervo, istockphoto.comWednesday, 6 July 2011

Right questions What to ask? How to ask it? What question would you ask if you only had 45 seconds to get it answered? Credit: diego_cervo, istockphoto.comWednesday, 6 July 2011

People reveal so much more when asked to show you than when asked to tell youWednesday, 6 July 2011

Right questions What to ask? How to ask it? People reveal so much more when asked to show you than when asked to tell youWednesday, 6 July 2011

Right questions Find questions that get people to show What to ask? How to ask it? you, where you can observe their behaviour. Get participants to undertake realistic and natural tasks. Take time to discover what these tasks are. Ask yourself why am I asking this question? What am I going to do with the answer? Be interested in the subject being researched.Wednesday, 6 July 2011

Credit: w-ings, istockphoto.comWednesday, 6 July 2011

Right environment Where and how to do research? Credit: w-ings, istockphoto.comWednesday, 6 July 2011

Right environment Where and how to do research?Wednesday, 6 July 2011

Right environment People don’t like being tested. Save the Where and how to do research? talk of ‘user testing’, ‘lab based research’ and ‘testing facilities’ for your client. People like to be helpful and have their opinion listened to. Give participants control and put them in the driving seat. Use appropriate tools to collect the evidence you need and include your clients and colleagues in the back room to add their observations. Make research fun, be inventive.Wednesday, 6 July 2011

Analyse Reflect ReportWednesday, 6 July 2011

Focus Analyse Reflect ReportWednesday, 6 July 2011

Credit: beyhanyazar, istockphoto.comWednesday, 6 July 2011

Analyse Making sense of your data Credit: beyhanyazar, istockphoto.comWednesday, 6 July 2011

Analyse Making sense of your data !"#$%&(#)*+%&,#*-$#".#&/,0,# $" #" !" &" %" ,"-./01"234./5" $" #" !" " #" (" $" )" %" *" &" +" !" " #" (" $" )"Wednesday, 6 July 2011

Analyse Revisit your statement on the purpose Making sense of your data of the research. Thinking tools free up thinking time. What can you use to quickly see the patterns in the data? Give yourself time and space to view the data from a range of perspectives and segment it by a range of behaviours. Beware the compelling person and the compelling quote. Talk through your thinking, share your thoughts and be challenged.Wednesday, 6 July 2011

Reflect Know the problem to find the solutionWednesday, 6 July 2011

Reflect Only when you fully understand the Know the problem problem can you start thinking about to find the solution possible solutions. What does it all mean? Look and look again - this is the literal translation of research. As a consultant don’t just report what you found but interpret the findings and offer recommendations that your client can implement.Wednesday, 6 July 2011

Report How to tell the story?Wednesday, 6 July 2011

Report Make your report compelling, tell the How to tell the story? story focussing on recommendations that drive action. Concentrate on the most vital findings to communicate and employ a presentation style appropriate for the audience. Think about what your client needs to persuade their stakeholders. Provide your evidence and share all your data.Wednesday, 6 July 2011

Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011

Research is only valuable if it drives action Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011

Actionable answers result in ...Wednesday, 6 July 2011

Actionable answers result in ... Credit: Clotheyes, flickr.comWednesday, 6 July 2011

Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011

How to get effective and actionable answers from research sessions. Thank you for listening. Time for questions. Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011

http://blog.slideshare.net	1643
http://www.corcastro.blogspot.com	106
http://www.mytweetmag.com	76
http://corcastro.blogspot.com	50
http://www.cogapp.com	22
http://www.cogapp.com	22
http://paper.li	21
http://translate.googleusercontent.com	4
url_unknown	3
http://twitter.com	3
http://us-w1.rockmelt.com	2
http://blog.slideshare.com	1
http://207.46.192.232	1
http://www.slideshare.net	1

Getting Effective Answers from Research Sessions

by Cogapp on Jul 06, 2011

Accessibility

Categories

Upload Details

Usage Rights

14 Embeds 1,955

Statistics

Getting Effective Answers from Research Sessions Presentation Transcript