Chris How, Information Architect, Cogapp                  @chrishowWednesday, 6 July 2011
How to get effective         and actionable         answers from         research sessions.         UPA International Conf...
Wednesday, 6 July 2011
I work at Cogapp, a digital                         media and user experience                         agency based in Brig...
Wednesday, 6 July 2011
Research is easy                         I’d like to share an approach to thinking                         about research,...
Wednesday, 6 July 2011
A story about researchWednesday, 6 July 2011
Right people                Analyse            Reflect     Purpose of                                                     ...
Thinking about research                           Right people                Analyse            Reflect     Purpose of   ...
Wednesday, 6 July 2011
Purpose    Have a clear directionWednesday, 6 July 2011
Right people                         Right environment                  Right questionsWednesday, 6 July 2011
Prepare                                             Right people                         Right environment                ...
Recruit people who belong in the space you are researching                                                                ...
Right People    Find & talk to the right people                         Recruit people who belong in the space you are res...
Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011
Right People    Find & talk to the right people                         Shortcuts in recruiting lead to shortfall in insig...
Right People    Find & talk to the right people                         Shortcuts in recruiting lead to shortfall in insig...
Try recruiting yourself. Recruit on behaviours above demographicsWednesday, 6 July 2011
Right People    Find & talk to the right people                         Try recruiting yourself. Recruit on behaviours abo...
Wednesday, 6 July 2011
Right People                      Participants are your key ingredient,    Find & talk to the right people   take time to ...
What question would you ask if you only had 45 seconds to get it answered?                                                ...
Right questions    What to ask? How to ask it?              What question would you ask if you only had 45 seconds to get ...
People reveal so much more when asked to show you than when asked to tell youWednesday, 6 July 2011
Right questions    What to ask? How to ask it?         People reveal so much more when asked to show you than when asked t...
Wednesday, 6 July 2011
Right questions               Find questions that get people to show    What to ask? How to ask it?   you, where you can o...
Credit: w-ings, istockphoto.comWednesday, 6 July 2011
Right environment    Where and how to do research?                                    Credit: w-ings, istockphoto.comWedne...
Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Wednesday, 6 July 2011
Right environment    Where and how to do research?Wednesday, 6 July 2011
Wednesday, 6 July 2011
Right environment               People don’t like being tested. Save the    Where and how to do research?   talk of ‘user ...
Analyse            Reflect                                   ReportWednesday, 6 July 2011
Focus                         Analyse            Reflect                                   ReportWednesday, 6 July 2011
Credit: beyhanyazar, istockphoto.comWednesday, 6 July 2011
Analyse    Making sense of your data                                Credit: beyhanyazar, istockphoto.comWednesday, 6 July ...
Wednesday, 6 July 2011
Analyse    Making sense of your data                                                          !"#$%&(#)*+%&,#*-$#".#&/,0,#...
Wednesday, 6 July 2011
Analyse                     Revisit your statement on the purpose    Making sense of your data   of the research.         ...
Wednesday, 6 July 2011
Reflect    Know the problem to find the solutionWednesday, 6 July 2011
Wednesday, 6 July 2011
Reflect    Know the problem to find the solutionWednesday, 6 July 2011
Wednesday, 6 July 2011
Reflect                Only when you fully understand the    Know the problem       problem can you start thinking about  ...
Wednesday, 6 July 2011
Report    How to tell the story?Wednesday, 6 July 2011
Wednesday, 6 July 2011
Report                   Make your report compelling, tell the    How to tell the story?   story focussing on recommendati...
Right people                Analyse            Reflect     Purpose of                                                     ...
Research is only valuable if it drives action                           Right people                Analyse            Ref...
Wednesday, 6 July 2011
Actionable answers result in ...Wednesday, 6 July 2011
Actionable answers result in ...Wednesday, 6 July 2011
Actionable answers result in ...Wednesday, 6 July 2011
Actionable answers result in ...                                       Credit: Clotheyes, flickr.comWednesday, 6 July 2011
Chris How, Information Architect, Cogapp                             @chrishowWednesday, 6 July 2011
How to get effective                         and actionable                         answers from                         r...
Upcoming SlideShare
Loading in...5
×

Getting Effective Answers from Research Sessions

20,435

Published on

Getting Effective Answers from Research Sessions: A Presentation by Chris How for the UPA Conference 2011 - Designing for Social Change.

Published in: Technology, Education
0 Comments
16 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
20,435
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
195
Comments
0
Likes
16
Embeds 0
No embeds

No notes for slide

Getting Effective Answers from Research Sessions

  1. 1. Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011
  2. 2. How to get effective and actionable answers from research sessions. UPA International Conference 2011 Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011
  3. 3. Wednesday, 6 July 2011
  4. 4. I work at Cogapp, a digital media and user experience agency based in Brighton, England. I’ve worked with clients including: / Arts Council England / British Film Institute / The Children’s Society / Dorling Kingsley / Home Office / National Portrait Gallery / Social Care Institute for Excellence / Transport for LondonWednesday, 6 July 2011
  5. 5. Wednesday, 6 July 2011
  6. 6. Research is easy I’d like to share an approach to thinking about research, with some tips, tricks and experiences gained from running usability sessions.Wednesday, 6 July 2011
  7. 7. Wednesday, 6 July 2011
  8. 8. A story about researchWednesday, 6 July 2011
  9. 9. Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011
  10. 10. Thinking about research Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011
  11. 11. Wednesday, 6 July 2011
  12. 12. Purpose Have a clear directionWednesday, 6 July 2011
  13. 13. Right people Right environment Right questionsWednesday, 6 July 2011
  14. 14. Prepare Right people Right environment Right questionsWednesday, 6 July 2011
  15. 15. Recruit people who belong in the space you are researching Credit: FotografiaBasica, istockphoto.comWednesday, 6 July 2011
  16. 16. Right People Find & talk to the right people Recruit people who belong in the space you are researching Credit: FotografiaBasica, istockphoto.comWednesday, 6 July 2011
  17. 17. Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011
  18. 18. Right People Find & talk to the right people Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011
  19. 19. Right People Find & talk to the right people Shortcuts in recruiting lead to shortfall in insightWednesday, 6 July 2011
  20. 20. Try recruiting yourself. Recruit on behaviours above demographicsWednesday, 6 July 2011
  21. 21. Right People Find & talk to the right people Try recruiting yourself. Recruit on behaviours above demographicsWednesday, 6 July 2011
  22. 22. Wednesday, 6 July 2011
  23. 23. Right People Participants are your key ingredient, Find & talk to the right people take time to source them. Do the recruiting yourself. Think hard about who will give you the insight you need and where you can find them. Create a screener and selection criteria led by behaviour and not demographics.Wednesday, 6 July 2011
  24. 24. What question would you ask if you only had 45 seconds to get it answered? Credit: diego_cervo, istockphoto.comWednesday, 6 July 2011
  25. 25. Right questions What to ask? How to ask it? What question would you ask if you only had 45 seconds to get it answered? Credit: diego_cervo, istockphoto.comWednesday, 6 July 2011
  26. 26. People reveal so much more when asked to show you than when asked to tell youWednesday, 6 July 2011
  27. 27. Right questions What to ask? How to ask it? People reveal so much more when asked to show you than when asked to tell youWednesday, 6 July 2011
  28. 28. Wednesday, 6 July 2011
  29. 29. Right questions Find questions that get people to show What to ask? How to ask it? you, where you can observe their behaviour. Get participants to undertake realistic and natural tasks. Take time to discover what these tasks are. Ask yourself why am I asking this question? What am I going to do with the answer? Be interested in the subject being researched.Wednesday, 6 July 2011
  30. 30. Credit: w-ings, istockphoto.comWednesday, 6 July 2011
  31. 31. Right environment Where and how to do research? Credit: w-ings, istockphoto.comWednesday, 6 July 2011
  32. 32. Wednesday, 6 July 2011
  33. 33. Right environment Where and how to do research?Wednesday, 6 July 2011
  34. 34. Right environment Where and how to do research?Wednesday, 6 July 2011
  35. 35. Right environment Where and how to do research?Wednesday, 6 July 2011
  36. 36. Right environment Where and how to do research?Wednesday, 6 July 2011
  37. 37. Right environment Where and how to do research?Wednesday, 6 July 2011
  38. 38. Wednesday, 6 July 2011
  39. 39. Right environment Where and how to do research?Wednesday, 6 July 2011
  40. 40. Wednesday, 6 July 2011
  41. 41. Right environment People don’t like being tested. Save the Where and how to do research? talk of ‘user testing’, ‘lab based research’ and ‘testing facilities’ for your client. People like to be helpful and have their opinion listened to. Give participants control and put them in the driving seat. Use appropriate tools to collect the evidence you need and include your clients and colleagues in the back room to add their observations. Make research fun, be inventive.Wednesday, 6 July 2011
  42. 42. Analyse Reflect ReportWednesday, 6 July 2011
  43. 43. Focus Analyse Reflect ReportWednesday, 6 July 2011
  44. 44. Credit: beyhanyazar, istockphoto.comWednesday, 6 July 2011
  45. 45. Analyse Making sense of your data Credit: beyhanyazar, istockphoto.comWednesday, 6 July 2011
  46. 46. Wednesday, 6 July 2011
  47. 47. Analyse Making sense of your data !"#$%&(#)*+%&,#*-$#".#&/,0,# $" #" !" &" %" ,"-./01"234./5" $" #" !" " #" (" $" )" %" *" &" +" !" " #" (" $" )"Wednesday, 6 July 2011
  48. 48. Wednesday, 6 July 2011
  49. 49. Analyse Revisit your statement on the purpose Making sense of your data of the research. Thinking tools free up thinking time. What can you use to quickly see the patterns in the data? Give yourself time and space to view the data from a range of perspectives and segment it by a range of behaviours. Beware the compelling person and the compelling quote. Talk through your thinking, share your thoughts and be challenged.Wednesday, 6 July 2011
  50. 50. Wednesday, 6 July 2011
  51. 51. Reflect Know the problem to find the solutionWednesday, 6 July 2011
  52. 52. Wednesday, 6 July 2011
  53. 53. Reflect Know the problem to find the solutionWednesday, 6 July 2011
  54. 54. Wednesday, 6 July 2011
  55. 55. Reflect Only when you fully understand the Know the problem problem can you start thinking about to find the solution possible solutions. What does it all mean? Look and look again - this is the literal translation of research. As a consultant don’t just report what you found but interpret the findings and offer recommendations that your client can implement.Wednesday, 6 July 2011
  56. 56. Wednesday, 6 July 2011
  57. 57. Report How to tell the story?Wednesday, 6 July 2011
  58. 58. Wednesday, 6 July 2011
  59. 59. Report Make your report compelling, tell the How to tell the story? story focussing on recommendations that drive action. Concentrate on the most vital findings to communicate and employ a presentation style appropriate for the audience. Think about what your client needs to persuade their stakeholders. Provide your evidence and share all your data.Wednesday, 6 July 2011
  60. 60. Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011
  61. 61. Research is only valuable if it drives action Right people Analyse Reflect Purpose of Actionable research answers Right environment Right questions Report Purpose > Prepare > Explore > Focus > Action >Wednesday, 6 July 2011
  62. 62. Wednesday, 6 July 2011
  63. 63. Actionable answers result in ...Wednesday, 6 July 2011
  64. 64. Actionable answers result in ...Wednesday, 6 July 2011
  65. 65. Actionable answers result in ...Wednesday, 6 July 2011
  66. 66. Actionable answers result in ... Credit: Clotheyes, flickr.comWednesday, 6 July 2011
  67. 67. Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011
  68. 68. How to get effective and actionable answers from research sessions. Thank you for listening. Time for questions. Chris How, Information Architect, Cogapp @chrishowWednesday, 6 July 2011
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×