WVHFMA CDHC And Health 2.0 (1 15 09)

WVHFMA - Winter Education Program January 15, 2009 Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLC Charleston, West Virginia

Are you making connections with today’s social tools?
Do you have a LinkedIn account?
Do you have a Facebook page?
Do you have a blog? Do you read/comment on blogs?
Do you use Twitter to communicate and collaborate?
Do you use RSS to gather news and business intelligence?
Have you searched your name on Google? Online reputation management.

WHAT IS SOCIAL MEDIA?

technology + mobile tools + social interaction + community + user-generated content + information

WEB/HEALTH 2.0
THEN
Author-Generated
Controlled message
Read
Silo Intelligence
Static Web
Organization Driven
Search/Retrieval
Software Release
Desktop Computing
Central data
World Wide Web
NOW
Dynamic and User-Generated
Mental chatter & wisdom of crowd
Read, write and collaborate
Collective Intelligence
Participatory Web
Community Driven
Creation/Discussion
Software as Service
Cloud Computing
Decentralized data
World Live Web

WHAT IS CONSUMER DRIVEN HEALTH CARE?

I ASKED MY NETWORKS?

RIPE TIME FOR HEALTH CONSUMERISM
Demographics -> “Pig In Python” (79M Baby Boomers)
Increase in chronic illness & complexity of treatment
Personalized medicine & genomics
Increased cost of health care
Cost shift (employer based -> you and me based)
Generation shift and comfort with technology (post dot.com)
Pace and speed of new technology, mobile computing, etc.
MANTRA FOR HEALTH CARE:
“ Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.”
A Chinese proverb (courtesy of
Jane Sarasohn-Kahn, Health Economist)

HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE
Health 1.0
Opaque System
Passive Patient
Physician Authority
Insurance Adversary
System Generated
Health Care
Health 2.0
Transparency
Engaged Consumer
Physician Advisor
Health Plan Advocate
User Generated
Health and Wellness

Personalized Health Search

Personalized Physician Search

Personal Health Records

PHR and Health Platform

Web Practice Management

Virtual e-Health Physician

Health Support Community

Physician Social Community

Focused Health Communities

Personal Health Tools

Practice Management Tools

New Health Care Marketplace

Health Consumer Tools

Health Financial Tools

Insurance Coverage/Discovery

Blogging/Med Mal/Privacy

Medical Identity Theft/Privacy

Negative Review/Libel

EHRs/PHRs/HIEs/Malpractice

Contract Law/Libel/Litigation

Privacy/Regulatory

Patient Rights/Privacy

Discovery/Employment

ONE SLIDE PROJECT: Engage With Grace Project

THANKS AND QUESTIONS Going Green – No Handouts View Via Slide Share

http://healthcarebloglaw.blogspot.com	220
http://scienceroll.com	142
http://www.tobyo.jp	24
http://togaranko.blogspot.com	4
http://trusted.md	1
http://j2k.naver.com	1

WVHFMA CDHC And Health 2.0 (1 15 09)

by Bob Coffield on Jan 14, 2009

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