WVHFMA - Winter Education Program January 15, 2009 Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLC Charleston, West Virginia

Are you making connections with today’s social tools? Do you have a LinkedIn account? Do you have a Facebook page? Do you have a blog? Do you read/comment on blogs? Do you use Twitter to communicate and collaborate? Do you use RSS to gather news and business intelligence? Have you searched your name on Google? Online reputation management.

Are you making connections with today’s social tools?

Do you have a LinkedIn account?

Do you have a Facebook page?

Do you have a blog? Do you read/comment on blogs?

Do you use Twitter to communicate and collaborate?

Do you use RSS to gather news and business intelligence?

Have you searched your name on Google? Online reputation management.

WHAT IS SOCIAL MEDIA?

technology + mobile tools + social interaction + community + user-generated content + information

technology + mobile tools + social interaction + community + user-generated content + information

WEB/HEALTH 2.0 THEN Author-Generated Controlled message Read Silo Intelligence Static Web Organization Driven Search/Retrieval Software Release Desktop Computing Central data World Wide Web NOW Dynamic and User-Generated Mental chatter & wisdom of crowd Read, write and collaborate Collective Intelligence Participatory Web Community Driven Creation/Discussion Software as Service Cloud Computing Decentralized data World Live Web

THEN

Author-Generated

Controlled message

Read

Silo Intelligence

Static Web

Organization Driven

Search/Retrieval

Software Release

Desktop Computing

Central data

World Wide Web

NOW

Dynamic and User-Generated

Mental chatter & wisdom of crowd

Read, write and collaborate

Collective Intelligence

Participatory Web

Community Driven

Creation/Discussion

Software as Service

Cloud Computing

Decentralized data

World Live Web

WHAT IS CONSUMER DRIVEN HEALTH CARE?

I ASKED MY NETWORKS?

RIPE TIME FOR HEALTH CONSUMERISM Demographics -> “Pig In Python” (79M Baby Boomers) Increase in chronic illness & complexity of treatment Personalized medicine & genomics Increased cost of health care Cost shift (employer based -> you and me based) Generation shift and comfort with technology (post dot.com) Pace and speed of new technology, mobile computing, etc. MANTRA FOR HEALTH CARE: “ Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.” A Chinese proverb (courtesy of Jane Sarasohn-Kahn, Health Economist)

Demographics -> “Pig In Python” (79M Baby Boomers)

Increase in chronic illness & complexity of treatment

Personalized medicine & genomics

Increased cost of health care

Cost shift (employer based -> you and me based)

Generation shift and comfort with technology (post dot.com)

Pace and speed of new technology, mobile computing, etc.

MANTRA FOR HEALTH CARE:

“ Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.”

A Chinese proverb (courtesy of

Jane Sarasohn-Kahn, Health Economist)

HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE Health 1.0 Opaque System Passive Patient Physician Authority Insurance Adversary System Generated Health Care Health 2.0 Transparency Engaged Consumer Physician Advisor Health Plan Advocate User Generated Health and Wellness

Health 1.0

Opaque System

Passive Patient

Physician Authority

Insurance Adversary

System Generated

Health Care

Health 2.0

Transparency

Engaged Consumer

Physician Advisor

Health Plan Advocate

User Generated

Health and Wellness

Personalized Health Search

Personalized Health Search

Personalized Physician Search

Personal Health Records

Personal Health Records

PHR and Health Platform

Web Practice Management

Web Practice Management

Virtual e-Health Physician

Health Support Community

Physician Social Community

Focused Health Communities

Personal Health Tools

Personal Health Tools

Personal Health Tools

Practice Management Tools

New Health Care Marketplace

Health Consumer Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Insurance Coverage/Discovery

Blogging/Med Mal/Privacy

Medical Identity Theft/Privacy

Negative Review/Libel

EHRs/PHRs/HIEs/Malpractice

Contract Law/Libel/Litigation

Privacy/Regulatory

Patient Rights/Privacy

Discovery/Employment

ONE SLIDE PROJECT: Engage With Grace Project

THANKS AND QUESTIONS Going Green – No Handouts View Via Slide Share