Social Media 101

How are you building community in our socially saturated world? 1 Tuesday, February 24, 2009

Today’s Roadmap • What is Web 2.0? • How does Web 2.0 effect my business? • What is Social Media? • How does Social Media effect my business? • What is Interactive Marketing? (Teaser) Tuesday, February 24, 2009

What is web 2.0 From the SIMI Technical Perspective: What once provided you the ability to search for information and receive... Tuesday, February 24, 2009

What is web 2.0 From the SIMI Technical Perspective: Now provides the opportunity to interact with the information you see. Tuesday, February 24, 2009

What is web 2.0 From the Social Perspective: You now have the opportunity to collaborate with like minded individuals and not be geographically limited Tuesday, February 24, 2009

What is web 2.0 From the Social Perspective: Tuesday, February 24, 2009

What is web 2.0 From the Business Perspective: Business used to drive the consumer. Tuesday, February 24, 2009

What is web 2.0 From the Business Perspective: Now the consumer drives the business. Tuesday, February 24, 2009

What is web 2.0 From the Business Perspective: In order for your consumers to provide feedback in a way that you can use to improve your business, you need to embrace Web 2.0 technology. Tuesday, February 24, 2009

What is web 2.0 Are you currently embracing the future? Tuesday, February 24, 2009

What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Tuesday, February 24, 2009

What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Tuesday, February 24, 2009

What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Tuesday, February 24, 2009

What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Do you adjust your site according to what you analyze? Tuesday, February 24, 2009

Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009

Social Media Examples Tuesday, February 24, 2009

Social Media Examples Communication Tuesday, February 24, 2009

Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009

Social Media - Communication BloGs A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. SuGGested Sites Wordpress LiveJournal TypePad Blogger Tuesday, February 24, 2009

Social Media - Communication WhY BloG? - Show case your knowledge - Become a voice in an area you know well - Connect in written form - Build relationships off of trust - Drive people to your passion... your business You Them Business - Blog Website Tuesday, February 24, 2009

Social Media - Communication You Them Tuesday, February 24, 2009

Social Media - Communication You Them Blog Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Engage Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Engage Educate Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Engage Educate Implement Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Implement Tuesday, February 24, 2009

Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media - Communication Micro BloGs Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web. Wikipedia SuGGested Sites Twitter Facebook LinkedIn Plurk Tuesday, February 24, 2009

Social Media - Communication Why would I Micro BloG You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your network, the more they will follow your direction. You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009

Social Media - Communication Micro BloG Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Micro Blog Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Implement Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Implement Tuesday, February 24, 2009

Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media - Communication Social Networks A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps ideals; financial exchange, friendship, kinship, dislike, conflict or trade. -Wikipedia SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5 Tuesday, February 24, 2009

Social Media - Communication What’s the Point? Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers, Provides Limitless Opportunity, and makes this large world seem not so overwhelming. You Them Social Networks Blog {} Article Transaction Website Media Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Implement Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009

Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media - Communication Social Network AGGreGators Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog, or MySpace. -Wikipedia SuGGested AGGreGators FriendFeed Tuesday, February 24, 2009

Social Media - Collaboration Social BookmarkinG |News Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. -Wikipedia SuGGested Sites Delicious StubleUpon Digg** Tuesday, February 24, 2009

Social Media - Collaboration What’s the Point? - Search Engine Optimization - More Visible Content - Sharing of information Social Networks You Article Social Bookmark NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Tuesday, February 24, 2009

Social Media - Collaboration Collaborate Tuesday, February 24, 2009

Social Media - Collaboration You Collaborate Tuesday, February 24, 2009

Social Media - Collaboration You Article NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Implement Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009

Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media - Multimedia Video StreaminG Providing video content online in an open forum or simply embedding it in your site. SuGGested Sites YouTube.com Tuesday, February 24, 2009

Social Media - Multimedia What’s the Point? - Search Engine Optimization - Reaching the YouTube community - Sharing of information Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Implement Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Implement Tuesday, February 24, 2009

Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media Fords View on Social Media Tuesday, February 24, 2009

Social Media - Business Standpoint Social Media = Advertising Tuesday, February 24, 2009

Social Media - Business Standpoint Social Media = Relationship Building Tuesday, February 24, 2009

Social Media - Business Standpoint Tuesday, February 24, 2009

Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009

Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Focus = Customer Involvement / Customer Service Tuesday, February 24, 2009