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How are you building community in our
                             socially saturated world?
                             ...
Today’s Roadmap

            •      What is Web 2.0?


            •      How does Web 2.0 effect my business?


         ...
What is web 2.0
                                      From the SIMI Technical Perspective:




                          W...
What is web 2.0
                             From the SIMI Technical Perspective:




                                    ...
What is web 2.0
                                    From the Social Perspective:




          You now have the opportunit...
What is web 2.0
                                From the Social Perspective:




Tuesday, February 24, 2009
What is web 2.0
                              From the Business Perspective:




                              Business us...
What is web 2.0
                               From the Business Perspective:




                             Now the con...
What is web 2.0
                                     From the Business Perspective:



                              In or...
What is web 2.0
                             Are you currently embracing the future?




Tuesday, February 24, 2009
What is web 2.0
                             Are you currently embracing the future?




                             Do y...
What is web 2.0
                                Are you currently embracing the future?




                              ...
What is web 2.0
                                Are you currently embracing the future?




                              ...
What is web 2.0
                                Are you currently embracing the future?




                              ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media Examples




Tuesday, February 24, 2009
Social Media Examples


Communication




Tuesday, February 24, 2009
Social Media Examples


Communication
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggregation
Events

...
Social Media Examples


Communication Collaboration
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggreg...
Social Media Examples


Communication Collaboration
Blogs                        Wikis
Internet Forums              Social...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis
In...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis   ...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media - Communication

           BloGs

                   A blog is a website, usually maintained by an individua...
Social Media - Communication
          WhY BloG?
                         - Show case your knowledge
                     ...
Social Media - Communication


          You                Them




Tuesday, February 24, 2009
Social Media - Communication


          You                       Them




                             Blog




Tuesday,...
Social Media - Communication


          You                       Them




                             Blog




Tuesday,...
Social Media - Communication


          You                       Them




                             Blog




Tuesday,...
Social Media - Communication


          You                       Them




                             Blog




Tuesday,...
Social Media - Communication


          You                       Them




                             Blog




Tuesday,...
Social Media - Communication


          You                       Them



                                               ...
Social Media - Communication


          You                       Them



                                               ...
Social Media - Communication


          You                          Them



                                            ...
Social Media - Communication


          You                          Them



                                            ...
Social Media - Communication


          You                          Them



                                            ...
Social Media - Communication


          You                          Them



                                            ...
Social Media - Communication

  Micro BloGs
                     Are multimedia blogs that allow users to send brief text ...
Social Media - Communication
 Why would I Micro BloG
                    You can build trust by allowing your network to k...
Social Media - Communication
        Micro BloG




Tuesday, February 24, 2009
Social Media - Communication
        Micro BloG

      You




Tuesday, February 24, 2009
Social Media - Communication
        Micro BloG

      You




Tuesday, February 24, 2009
Social Media - Communication
        Micro BloG

      You

                             Micro Blog




Tuesday, February ...
Social Media - Communication
        Micro BloG

      You

                             Micro Blog




Tuesday, February ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
        Micro BloG

      You                                    Them
                       ...
Social Media - Communication
         Social Networks
                        A social network is a social structure which...
Social Media - Communication
            What’s the Point?
                    Social Networks bring people together and b...
Social Media - Communication
         You                 Them   Social Networks
                                         ...
Social Media - Communication
         You                 Them   Social Networks
                                         ...
Social Media - Communication
         You                 Them      Social Networks
                                      ...
Social Media - Communication
         You                 Them      Social Networks
                                      ...
Social Media - Communication
         You                 Them      Social Networks
                                      ...
Social Media - Communication
         You                 Them      Social Networks
                                      ...
Social Media - Communication
        Social Network AGGreGators
                    Social network aggregation is the proc...
Social Media - Collaboration
         Social BookmarkinG |News
                       Social bookmarking is a method for I...
Social Media - Collaboration
            What’s the Point?
                       - Search Engine Optimization
           ...
Social Media - Collaboration




                             Collaborate




Tuesday, February 24, 2009
Social Media - Collaboration


                   You




                             Collaborate




Tuesday, February 2...
Social Media - Collaboration


                   You          Article

                             NEWS -
              ...
Social Media - Collaboration


                   You          Article

                             NEWS -
              ...
Social Media - Collaboration


                   You          Article

                             NEWS -
              ...
Social Media - Collaboration


                                                         Social Networks
                  ...
Social Media - Collaboration


                                                         Social Networks
                  ...
Social Media - Collaboration


                                                         Social Networks
                  ...
Social Media - Collaboration


                                                         Social Networks
                  ...
Social Media - Collaboration


                                                         Social Networks
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Social Media - Collaboration


                                                         Social Networks
                  ...
Social Media - Collaboration


                                                          Social Networks
                 ...
Social Media - Collaboration


                                                          Social Networks
                 ...
Social Media - Collaboration


                                                          Social Networks
                 ...
Social Media - Collaboration


                                                          Social Networks
                 ...
Social Media - Multimedia
                        Video StreaminG

                   Providing video content online in an...
Social Media - Multimedia
            What’s the Point?
                       - Search Engine Optimization
              ...
Social Media - Multimedia

                                     Social Networks
                   You       Video
       ...
Social Media - Multimedia

                                     Social Networks
                   You       Video
       ...
Social Media - Multimedia

                                       Social Networks
                   You         Video
   ...
Social Media - Multimedia

                                        Social Networks
                   You         Video
  ...
Social Media - Multimedia

                                        Social Networks
                   You         Video
  ...
Social Media - Multimedia

                                        Social Networks
                   You         Video
  ...
Social Media



                             Fords View on Social Media




Tuesday, February 24, 2009
Social Media - Business Standpoint




                             Social Media = Advertising




Tuesday, February 24, 2...
Social Media - Business Standpoint




                             Social Media = Relationship Building




Tuesday, Febr...
Social Media - Business Standpoint




Tuesday, February 24, 2009
Social Media - Business Standpoint


Engage                       Educate               Analyze     Optimize
             ...
Social Media - Business Standpoint


Engage                       Educate               Analyze     Optimize
             ...
Social Media Examples




Tuesday, February 24, 2009
Social Media Examples


Communication




Tuesday, February 24, 2009
Social Media Examples


Communication
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggregation
Events

...
Social Media Examples


Communication Collaboration
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggreg...
Social Media Examples


Communication Collaboration
Blogs                        Wikis
Internet Forums              Social...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis
In...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis   ...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Interactive Marketing

             What is SEO and SEM?

                             SEO - Search Engine Optimization
  ...
Interactive Marketing

             What is SEO and SEM?


                             SEM - Search Engine Marketing
    ...
Interactive Marketing



                                          SEM

        SEO




Tuesday, February 24, 2009
Interactive Marketing



                                          SEM

        SEO




Tuesday, February 24, 2009
Interactive Marketing

                                    Thank you for your time!
                                      ...
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Social Media 101

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How do you create community or build a business in this socially saturated world? This presentation walks through the basics for those how simply want to have a glimpse into social media

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Transcript of "Social Media 101"

  1. 1. How are you building community in our socially saturated world? 1 Tuesday, February 24, 2009
  2. 2. Today’s Roadmap • What is Web 2.0? • How does Web 2.0 effect my business? • What is Social Media? • How does Social Media effect my business? • What is Interactive Marketing? (Teaser) Tuesday, February 24, 2009
  3. 3. What is web 2.0 From the SIMI Technical Perspective: What once provided you the ability to search for information and receive... Tuesday, February 24, 2009
  4. 4. What is web 2.0 From the SIMI Technical Perspective: Now provides the opportunity to interact with the information you see. Tuesday, February 24, 2009
  5. 5. What is web 2.0 From the Social Perspective: You now have the opportunity to collaborate with like minded individuals and not be geographically limited Tuesday, February 24, 2009
  6. 6. What is web 2.0 From the Social Perspective: Tuesday, February 24, 2009
  7. 7. What is web 2.0 From the Business Perspective: Business used to drive the consumer. Tuesday, February 24, 2009
  8. 8. What is web 2.0 From the Business Perspective: Now the consumer drives the business. Tuesday, February 24, 2009
  9. 9. What is web 2.0 From the Business Perspective: In order for your consumers to provide feedback in a way that you can use to improve your business, you need to embrace Web 2.0 technology. Tuesday, February 24, 2009
  10. 10. What is web 2.0 Are you currently embracing the future? Tuesday, February 24, 2009
  11. 11. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Tuesday, February 24, 2009
  12. 12. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Tuesday, February 24, 2009
  13. 13. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Tuesday, February 24, 2009
  14. 14. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Do you adjust your site according to what you analyze? Tuesday, February 24, 2009
  15. 15. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009
  16. 16. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009
  17. 17. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009
  18. 18. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Tuesday, February 24, 2009
  19. 19. Social Media Examples Tuesday, February 24, 2009
  20. 20. Social Media Examples Communication Tuesday, February 24, 2009
  21. 21. Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009
  22. 22. Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009
  23. 23. Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009
  24. 24. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009
  25. 25. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  26. 26. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  27. 27. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  28. 28. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  29. 29. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  30. 30. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  31. 31. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  32. 32. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  33. 33. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  34. 34. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  35. 35. Social Media - Communication BloGs A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. SuGGested Sites Wordpress LiveJournal TypePad Blogger Tuesday, February 24, 2009
  36. 36. Social Media - Communication WhY BloG? - Show case your knowledge - Become a voice in an area you know well - Connect in written form - Build relationships off of trust - Drive people to your passion... your business You Them Business - Blog Website Tuesday, February 24, 2009
  37. 37. Social Media - Communication You Them Tuesday, February 24, 2009
  38. 38. Social Media - Communication You Them Blog Tuesday, February 24, 2009
  39. 39. Social Media - Communication You Them Blog Tuesday, February 24, 2009
  40. 40. Social Media - Communication You Them Blog Tuesday, February 24, 2009
  41. 41. Social Media - Communication You Them Blog Tuesday, February 24, 2009
  42. 42. Social Media - Communication You Them Blog Tuesday, February 24, 2009
  43. 43. Social Media - Communication You Them Business - Blog Website Tuesday, February 24, 2009
  44. 44. Social Media - Communication You Them Business - Blog Website Engage Tuesday, February 24, 2009
  45. 45. Social Media - Communication You Them Business - Blog Website Engage Educate Tuesday, February 24, 2009
  46. 46. Social Media - Communication You Them Business - Blog Website Engage Educate Implement Tuesday, February 24, 2009
  47. 47. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Implement Tuesday, February 24, 2009
  48. 48. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  49. 49. Social Media - Communication Micro BloGs Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web. Wikipedia SuGGested Sites Twitter Facebook LinkedIn Plurk Tuesday, February 24, 2009
  50. 50. Social Media - Communication Why would I Micro BloG You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your network, the more they will follow your direction. You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009
  51. 51. Social Media - Communication Micro BloG Tuesday, February 24, 2009
  52. 52. Social Media - Communication Micro BloG You Tuesday, February 24, 2009
  53. 53. Social Media - Communication Micro BloG You Tuesday, February 24, 2009
  54. 54. Social Media - Communication Micro BloG You Micro Blog Tuesday, February 24, 2009
  55. 55. Social Media - Communication Micro BloG You Micro Blog Tuesday, February 24, 2009
  56. 56. Social Media - Communication Micro BloG You Them Micro Blog Tuesday, February 24, 2009
  57. 57. Social Media - Communication Micro BloG You Them Micro Blog Tuesday, February 24, 2009
  58. 58. Social Media - Communication Micro BloG You Them Micro Blog Tuesday, February 24, 2009
  59. 59. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Tuesday, February 24, 2009
  60. 60. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Tuesday, February 24, 2009
  61. 61. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Tuesday, February 24, 2009
  62. 62. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Tuesday, February 24, 2009
  63. 63. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Tuesday, February 24, 2009
  64. 64. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Engage Educate Implement Tuesday, February 24, 2009
  65. 65. Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Implement Tuesday, February 24, 2009
  66. 66. Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  67. 67. Social Media - Communication Social Networks A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps ideals; financial exchange, friendship, kinship, dislike, conflict or trade. -Wikipedia SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5 Tuesday, February 24, 2009
  68. 68. Social Media - Communication What’s the Point? Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers, Provides Limitless Opportunity, and makes this large world seem not so overwhelming. You Them Social Networks Blog {} Article Transaction Website Media Tuesday, February 24, 2009
  69. 69. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Tuesday, February 24, 2009
  70. 70. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Tuesday, February 24, 2009
  71. 71. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Tuesday, February 24, 2009
  72. 72. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Implement Tuesday, February 24, 2009
  73. 73. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009
  74. 74. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  75. 75. Social Media - Communication Social Network AGGreGators Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog, or MySpace. -Wikipedia SuGGested AGGreGators FriendFeed Tuesday, February 24, 2009
  76. 76. Social Media - Collaboration Social BookmarkinG |News Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. -Wikipedia SuGGested Sites Delicious StubleUpon Digg** Tuesday, February 24, 2009
  77. 77. Social Media - Collaboration What’s the Point? - Search Engine Optimization - More Visible Content - Sharing of information Social Networks You Article Social Bookmark NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Tuesday, February 24, 2009
  78. 78. Social Media - Collaboration Collaborate Tuesday, February 24, 2009
  79. 79. Social Media - Collaboration You Collaborate Tuesday, February 24, 2009
  80. 80. Social Media - Collaboration You Article NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  81. 81. Social Media - Collaboration You Article NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  82. 82. Social Media - Collaboration You Article NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  83. 83. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  84. 84. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  85. 85. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  86. 86. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  87. 87. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Tuesday, February 24, 2009
  88. 88. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Tuesday, February 24, 2009
  89. 89. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Tuesday, February 24, 2009
  90. 90. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Implement Tuesday, February 24, 2009
  91. 91. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Implement Tuesday, February 24, 2009
  92. 92. Social Media - Collaboration Social Networks You Article Social Bookmark |News NEWS - aajnfdo janfoie nag naf oefnoa enflkan erg oianfoei lajfoie Website afe lm noanelkan f oanl fknaelinfalk aef afe nflaeifalnlknao oaifne oanf ealifn alfi neaoi fna lenf i Collaborate Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  93. 93. Social Media - Multimedia Video StreaminG Providing video content online in an open forum or simply embedding it in your site. SuGGested Sites YouTube.com Tuesday, February 24, 2009
  94. 94. Social Media - Multimedia What’s the Point? - Search Engine Optimization - Reaching the YouTube community - Sharing of information Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009
  95. 95. Social Media - Multimedia Social Networks You Video Social Bookmark Website Tuesday, February 24, 2009
  96. 96. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Tuesday, February 24, 2009
  97. 97. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Tuesday, February 24, 2009
  98. 98. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Implement Tuesday, February 24, 2009
  99. 99. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Implement Tuesday, February 24, 2009
  100. 100. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  101. 101. Social Media Fords View on Social Media Tuesday, February 24, 2009
  102. 102. Social Media - Business Standpoint Social Media = Advertising Tuesday, February 24, 2009
  103. 103. Social Media - Business Standpoint Social Media = Relationship Building Tuesday, February 24, 2009
  104. 104. Social Media - Business Standpoint Tuesday, February 24, 2009
  105. 105. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Tuesday, February 24, 2009
  106. 106. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Focus = Customer Involvement / Customer Service Tuesday, February 24, 2009
  107. 107. Social Media Examples Tuesday, February 24, 2009
  108. 108. Social Media Examples Communication Tuesday, February 24, 2009
  109. 109. Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009
  110. 110. Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Tuesday, February 24, 2009
  111. 111. Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009
  112. 112. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Tuesday, February 24, 2009
  113. 113. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  114. 114. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  115. 115. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  116. 116. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  117. 117. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  118. 118. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  119. 119. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  120. 120. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  121. 121. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  122. 122. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Tuesday, February 24, 2009
  123. 123. Interactive Marketing What is SEO and SEM? SEO - Search Engine Optimization the process of improving the volume and quality of traffic to a web site from search engines via quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results. Information Site Google Your Site Crawlers Indexed Tuesday, February 24, 2009
  124. 124. Interactive Marketing What is SEO and SEM? SEM - Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising. Tuesday, February 24, 2009
  125. 125. Interactive Marketing SEM SEO Tuesday, February 24, 2009
  126. 126. Interactive Marketing SEM SEO Tuesday, February 24, 2009
  127. 127. Interactive Marketing Thank you for your time! Follow Me @: LinkedIn :http://www.linkedin.com/in/michaelcoffey Facebook: Michael Coffey Twitter: http://twitter.com/coffeyhouse Tuesday, February 24, 2009
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