0
Should I embrace Social Media?

                                    1
Monday, May 4, 2009
Today’s Roadmap

           •      What is Web 2.0?


           •      How does Web 2.0 effect my business?


           ...
What is web 2.0
                                   From the SIMI Technical Perspective:




                       What on...
What is web 2.0
                      From the SIMI Technical Perspective:




                                Now provide...
What is web 2.0
                                   From the Social Perspective:




         You now have the opportunity ...
What is web 2.0
                         From the Social Perspective:




Monday, May 4, 2009
What is web 2.0
                       From the Business Perspective:




                       Business used to drive th...
What is web 2.0
                        From the Business Perspective:




                      Now the consumer drives t...
What is web 2.0
                              From the Business Perspective:



                       In order for your c...
What is web 2.0
                      Are you currently embracing the future?




Monday, May 4, 2009
What is web 2.0
                      Are you currently embracing the future?




                      Do you have a webs...
What is web 2.0
                         Are you currently embracing the future?




                          Do you have...
What is web 2.0
                         Are you currently embracing the future?




                          Do you have...
What is web 2.0
                         Are you currently embracing the future?




                          Do you have...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
             ...
Social Media Examples




Monday, May 4, 2009
Social Media Examples


Communication




Monday, May 4, 2009
Social Media Examples


Communication
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggregation
Events

...
Social Media Examples


Communication Collaboration
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggreg...
Social Media Examples


Communication Collaboration
Blogs                        Wikis
Internet Forums              Social...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis
In...
Social Media Examples


Communication Collaboration                       Multimedia
Blogs                        Wikis   ...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media Examples


                                                  Multimedia Entertainment
Communication Collabora...
Social Media - Communication

           BloGs

                  A blog is a website, usually maintained by an individual...
Social Media - Communication
         WhY BloG?
                      - Show case your knowledge
                      - B...
Social Media - Communication


         You          Them




Monday, May 4, 2009
Social Media - Communication


         You                 Them




                      Blog




Monday, May 4, 2009
Social Media - Communication


         You                 Them




                      Blog




Monday, May 4, 2009
Social Media - Communication


         You                 Them




                      Blog




Monday, May 4, 2009
Social Media - Communication


         You                 Them




                      Blog




Monday, May 4, 2009
Social Media - Communication


         You                 Them




                      Blog




Monday, May 4, 2009
Social Media - Communication


         You                 Them



                                                Busine...
Social Media - Communication


         You                 Them



                                                Busine...
Social Media - Communication


         You                    Them



                                                   ...
Social Media - Communication


         You                    Them



                                                   ...
Social Media - Communication


         You                    Them



                                                   ...
Social Media - Communication


         You                    Them



                                                   ...
Social Media - Communication

  Micro BloGs
                    Are multimedia blogs that allow users to send brief text u...
Social Media - Communication
 Why would I Micro BloG
                   You can build trust by allowing your network to kn...
Social Media - Communication
       Micro BloG




Monday, May 4, 2009
Social Media - Communication
       Micro BloG

      You




Monday, May 4, 2009
Social Media - Communication
       Micro BloG

      You




Monday, May 4, 2009
Social Media - Communication
       Micro BloG

      You

                      Micro Blog




Monday, May 4, 2009
Social Media - Communication
       Micro BloG

      You

                      Micro Blog




Monday, May 4, 2009
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
       Micro BloG

      You                             Them
                      Micro Blo...
Social Media - Communication
        Social Networks
                       A social network is a social structure which, ...
Social Media - Communication
           What’s the Point?
                      Social Networks bring people together and ...
Social Media - Communication
         You                Them   Social Networks
                                          ...
Social Media - Communication
         You                Them   Social Networks
                                          ...
Social Media - Communication
        Social Network AGGreGators
                   Social network aggregation is the proce...
Social Media - Multimedia
                      Video StreaminG

                  Providing video content online in an op...
Social Media - Multimedia
           What’s the Point?
                      - Search Engine Optimization
                ...
Social Media - Multimedia

                                Social Networks
                  You   Video
                 ...
Social Media - Multimedia

                                   Social Networks
                  You     Video
            ...
Social Media - Business Standpoint




                      Social Media = Advertising




Monday, May 4, 2009
Social Media - Business Standpoint




                      Social Media = Relationship Building




Monday, May 4, 2009
Social Media - Business Standpoint




Monday, May 4, 2009
Social Media - Business Standpoint


Engage                Educate               Analyze     Optimize
                    ...
Social Media - Business Standpoint


Engage                Educate               Analyze     Optimize
                    ...
Interactive Marketing

             What is SEO and SEM?

                       SEO - Search Engine Optimization
        ...
Interactive Marketing

             What is SEO and SEM?


                         SEM - Search Engine Marketing
        ...
Interactive Marketing



                                   SEM

       SEO




Monday, May 4, 2009
Interactive Marketing



                                   SEM

       SEO




Monday, May 4, 2009
BUILDING THE FOUNDATION




                      Building an “Automized” Marketing Foundation



Monday, May 4, 2009
Todays Outline
          What’s the Point ?
      •

               Increase Profit
           •

               Increase C...
MARKETING

                                                                                     unify efforts
            ...
HOW DO I DIVE INTO
                        SOCIAL MEDIA?
                                                                 ...
LETS REMEMBER OUR
                            PROCESS


       Engage                    Implement   Analyze   Optimize
  ...
LETS REMEMBER OUR
                            PROCESS
        In order for us to Engage our clients we must know what we a...
SOCIAL MEDIA - LIFE STREAMS

                Facebook                      LinkedIn                            Twitter


 ...
SOCIAL MEDIA

                      Facebook


                                                Website
                   ...
SOCIAL MEDIA - LIFE STREAMS

                                Facebook


                      Ping.FM   LinkedIn


       ...
YOUR BRAND
                  Know who you are, what you offer, and who you are
                  targeting

              ...
MY BRAND
           Here is an example of my an element of my brand - Logo

         With a name like Mike Coffey I have d...
YOUR BRAND

         Think about your brand and who you are before jumping
       into the next step. Once you have that i...
YOUR WEBSITE
                  Know the purpose of your site

                  - Are you using your site to focus on Educ...
YOUR WEBSITE
                      Know the reason your customers will visit and where
                                   ...
YOUR WEBSITE
                      View your home page as a road map directing your
                      customers on whe...
YOUR WEBSITE
                           7



                                   6
                       1

              ...
YOUR WEBSITE
   What do you want on
                                                                7
    your home page?
...
YOUR WEBSITE
     Other items to think
                                                               7
            about
...
YOUR MARKETING
  Contacts                Website          Database     Marketing
                               7


      ...
YOUR MARKETING
                               Customers
                                                Website
  Contacts...
YOUR CUSTOMERS

                                                                 Contacts
      First you need to start wi...
YOUR CUSTOMERS
                        Next you take those contacts and clean out your list
                        by pro...
YOUR CUSTOMERS
                      Now you have a clean list that have “opted in” and
                      are in your ...
YOUR DATABASE

Your Database needs to be dynamic in todays fast pace world. If you do
 not have the ability to track your ...
YOUR MARKETING

                                                                              Marketing
            Your C...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
YOUR MARKETING
                      Your CRM tool should be one in the same as your database. If
                       t...
Your Drip Marketing
                      Drip Marketing provides you the opportunity to build
                          a...
Your Drip Marketing
                      Drip Marketing provides you the opportunity to build
                          a...
Your Drip Marketing
                      Drip Marketing provides you the opportunity to build
                          a...
Your Drip Marketing
                      Drip Marketing provides you the opportunity to build
                          a...
Your Drip Marketing
                          Let’s look at the numbers




Monday, May 4, 2009
Your Drip Marketing
                             Let’s look at the numbers


          Your Target
            Market




...
Your Drip Marketing
                             Let’s look at the numbers


          Your Target
                       ...
Your Drip Marketing
                             Let’s look at the numbers


          Your Target
                       ...
Your Drip Marketing
                       If you don’t have a drip marketing system in place,
                      what ...
Your Drip Marketing
                        If you don’t have a drip marketing system in place,
                       wha...
Your Drip Marketing
                        If you don’t have a drip marketing system in place,
                       wha...
Your Drip Marketing
                        If you don’t have a drip marketing system in place,
                       wha...
Your Drip Marketing
                        If you don’t have a drip marketing system in place,
                       wha...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR DRIP MARKETING
                         Let’s remember, a customer comes to your site, fills out a
                   ...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
YOUR MARKETING
                       With your foundation set, your website, CRM, drip marketing,
                      y...
WHAT YOU KNOW


                                                        Drip
                      Social
                ...
WHAT YOU KNOW


                                                        Drip
                      Social
                ...
WHAT YOU WILL DO

                                                                                   Web
                 ...
Social Media - Events
          Knowledge is Power

                  By understanding the Theory of Web 2.0 you can event...
EVENT SITE
          Event Site Layout                          7
           1. Main Event Picture and Copy
           2. ...
Thank you for your time!




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EDPA - Social Media Presentations

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This presentation was presented to the EDPA to set the foundation for their members as they jump into Social Media.

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Transcript of "EDPA - Social Media Presentations"

  1. 1. Should I embrace Social Media? 1 Monday, May 4, 2009
  2. 2. Today’s Roadmap • What is Web 2.0? • How does Web 2.0 effect my business? • What is Social Media? • How does Social Media effect my business? • What is Interactive Marketing? (Teaser) Monday, May 4, 2009
  3. 3. What is web 2.0 From the SIMI Technical Perspective: What once provided you the ability to search for information and receive... Monday, May 4, 2009
  4. 4. What is web 2.0 From the SIMI Technical Perspective: Now provides the opportunity to interact with the information you see. Monday, May 4, 2009
  5. 5. What is web 2.0 From the Social Perspective: You now have the opportunity to collaborate with like minded individuals and not be geographically limited Monday, May 4, 2009
  6. 6. What is web 2.0 From the Social Perspective: Monday, May 4, 2009
  7. 7. What is web 2.0 From the Business Perspective: Business used to drive the consumer. Monday, May 4, 2009
  8. 8. What is web 2.0 From the Business Perspective: Now the consumer drives the business. Monday, May 4, 2009
  9. 9. What is web 2.0 From the Business Perspective: In order for your consumers to provide feedback in a way that you can use to improve your business, you need to embrace Web 2.0 technology. Monday, May 4, 2009
  10. 10. What is web 2.0 Are you currently embracing the future? Monday, May 4, 2009
  11. 11. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Monday, May 4, 2009
  12. 12. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Monday, May 4, 2009
  13. 13. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Monday, May 4, 2009
  14. 14. What is web 2.0 Are you currently embracing the future? Do you have a website you would visit? Can your clients reach out to you without picking up the phone? Can you analyze what your visitors are doing on your site? Do you adjust your site according to what you analyze? Monday, May 4, 2009
  15. 15. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Monday, May 4, 2009
  16. 16. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Monday, May 4, 2009
  17. 17. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Monday, May 4, 2009
  18. 18. Social Media Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Monday, May 4, 2009
  19. 19. Social Media Examples Monday, May 4, 2009
  20. 20. Social Media Examples Communication Monday, May 4, 2009
  21. 21. Social Media Examples Communication Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Monday, May 4, 2009
  22. 22. Social Media Examples Communication Collaboration Blogs Internet Forums MicroBlogs Social Networks Social Network Aggregation Events Monday, May 4, 2009
  23. 23. Social Media Examples Communication Collaboration Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Monday, May 4, 2009
  24. 24. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Internet Forums Social Bookmarking MicroBlogs Social News Social Networks Opinion Sites Social Network Aggregation Events Monday, May 4, 2009
  25. 25. Social Media Examples Communication Collaboration Multimedia Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  26. 26. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Internet Forums Social Bookmarking Video Sharing MicroBlogs Social News Livecasting Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  27. 27. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  28. 28. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  29. 29. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  30. 30. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  31. 31. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  32. 32. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  33. 33. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  34. 34. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  35. 35. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  36. 36. Social Media Examples Multimedia Entertainment Communication Collaboration Blogs Wikis Photo Sharing Virtual Worlds Internet Forums Social Bookmarking Video Sharing Online Gaming MicroBlogs Social News Livecasting Game Sharing Social Networks Opinion Sites Audio/Music Sharing Social Network Aggregation Events Monday, May 4, 2009
  37. 37. Social Media - Communication BloGs A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. SuGGested Sites Wordpress LiveJournal TypePad Blogger Monday, May 4, 2009
  38. 38. Social Media - Communication WhY BloG? - Show case your knowledge - Become a voice in an area you know well - Connect in written form - Build relationships off of trust - Drive people to your passion... your business You Them Business - Blog Website Monday, May 4, 2009
  39. 39. Social Media - Communication You Them Monday, May 4, 2009
  40. 40. Social Media - Communication You Them Blog Monday, May 4, 2009
  41. 41. Social Media - Communication You Them Blog Monday, May 4, 2009
  42. 42. Social Media - Communication You Them Blog Monday, May 4, 2009
  43. 43. Social Media - Communication You Them Blog Monday, May 4, 2009
  44. 44. Social Media - Communication You Them Blog Monday, May 4, 2009
  45. 45. Social Media - Communication You Them Business - Blog Website Monday, May 4, 2009
  46. 46. Social Media - Communication You Them Business - Blog Website Engage Monday, May 4, 2009
  47. 47. Social Media - Communication You Them Business - Blog Website Engage Educate Monday, May 4, 2009
  48. 48. Social Media - Communication You Them Business - Blog Website Engage Educate Implement Monday, May 4, 2009
  49. 49. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Implement Monday, May 4, 2009
  50. 50. Social Media - Communication You Them Business - Blog Website Engage Educate Analyze Optimize Implement Monday, May 4, 2009
  51. 51. Social Media - Communication Micro BloGs Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web. Wikipedia SuGGested Sites Twitter Facebook LinkedIn Plurk Monday, May 4, 2009
  52. 52. Social Media - Communication Why would I Micro BloG You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your network, the more they will follow your direction. You Them Micro Blog Blog {} Article Transaction Website Media Monday, May 4, 2009
  53. 53. Social Media - Communication Micro BloG Monday, May 4, 2009
  54. 54. Social Media - Communication Micro BloG You Monday, May 4, 2009
  55. 55. Social Media - Communication Micro BloG You Monday, May 4, 2009
  56. 56. Social Media - Communication Micro BloG You Micro Blog Monday, May 4, 2009
  57. 57. Social Media - Communication Micro BloG You Micro Blog Monday, May 4, 2009
  58. 58. Social Media - Communication Micro BloG You Them Micro Blog Monday, May 4, 2009
  59. 59. Social Media - Communication Micro BloG You Them Micro Blog Monday, May 4, 2009
  60. 60. Social Media - Communication Micro BloG You Them Micro Blog Monday, May 4, 2009
  61. 61. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Monday, May 4, 2009
  62. 62. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Website Media Monday, May 4, 2009
  63. 63. Social Media - Communication Micro BloG You Them Micro Blog Blog {} Article Transaction Website Media Monday, May 4, 2009
  64. 64. Social Media - Communication Micro BloG You Them Micro Blog Blog {}Article Transaction Website Media Engage Educate Analyze Optimize Implement Monday, May 4, 2009
  65. 65. Social Media - Communication Social Networks A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps ideals; financial exchange, friendship, kinship, dislike, conflict or trade. -Wikipedia SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5 Monday, May 4, 2009
  66. 66. Social Media - Communication What’s the Point? Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers, Provides Limitless Opportunity, and makes this large world seem not so overwhelming. You Them Social Networks Blog {} Article Transaction Website Media Monday, May 4, 2009
  67. 67. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Monday, May 4, 2009
  68. 68. Social Media - Communication You Them Social Networks Blog {} Article Transaction Website Media Connect Collaborate Engage Educate Analyze Optimize Implement Monday, May 4, 2009
  69. 69. Social Media - Communication Social Network AGGreGators Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog, or MySpace. -Wikipedia SuGGested AGGreGators Ping.fm FriendFeed Monday, May 4, 2009
  70. 70. Social Media - Multimedia Video StreaminG Providing video content online in an open forum or simply embedding it in your site. SuGGested Sites YouTube.com Monday, May 4, 2009
  71. 71. Social Media - Multimedia What’s the Point? - Search Engine Optimization - Reaching the YouTube community - Sharing of information Social Networks You Video Social Bookmark Website Monday, May 4, 2009
  72. 72. Social Media - Multimedia Social Networks You Video Social Bookmark Website Monday, May 4, 2009
  73. 73. Social Media - Multimedia Social Networks You Video Social Bookmark Website Engage Educate Analyze Optimize Implement Monday, May 4, 2009
  74. 74. Social Media - Business Standpoint Social Media = Advertising Monday, May 4, 2009
  75. 75. Social Media - Business Standpoint Social Media = Relationship Building Monday, May 4, 2009
  76. 76. Social Media - Business Standpoint Monday, May 4, 2009
  77. 77. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Monday, May 4, 2009
  78. 78. Social Media - Business Standpoint Engage Educate Analyze Optimize Implement Focus = Customer Involvement / Customer Service Monday, May 4, 2009
  79. 79. Interactive Marketing What is SEO and SEM? SEO - Search Engine Optimization the process of improving the volume and quality of traffic to a web site from search engines via quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results. Information Site Google Your Site Crawlers Indexed Monday, May 4, 2009
  80. 80. Interactive Marketing What is SEO and SEM? SEM - Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising. Monday, May 4, 2009
  81. 81. Interactive Marketing SEM SEO Monday, May 4, 2009
  82. 82. Interactive Marketing SEM SEO Monday, May 4, 2009
  83. 83. BUILDING THE FOUNDATION Building an “Automized” Marketing Foundation Monday, May 4, 2009
  84. 84. Todays Outline What’s the Point ? • Increase Profit • Increase Customer Service • Increase Efficiency • Marketing Approaches • Social Media • Drip Marketing • What’s the Foundation Look Like Before the Push? • Your Brand • Your Website • Your CRM • What’s the Structure Look Like? • Your Website • Your CRM • Monday, May 4, 2009
  85. 85. MARKETING unify efforts sales with little overhead - Suggestions drip marketing What’s the Point ? • efficiency automize 24/7 Increase Profit • Feedback organize Increase Customer Service • Increase Efficiency optimize streamline • Monday, May 4, 2009
  86. 86. HOW DO I DIVE INTO SOCIAL MEDIA? unify efforts sales with little overhead - Now that you know the following: Suggestions drip marketing efficiency automize 24/7 - What is your cost per customer Acquisition? Feedback organize - What is your average customer LTV (lifetime value) - What is your Gross profit per customer optimize streamline We can start talking about the marketing approaches Monday, May 4, 2009
  87. 87. LETS REMEMBER OUR PROCESS Engage Implement Analyze Optimize Educate Monday, May 4, 2009
  88. 88. LETS REMEMBER OUR PROCESS In order for us to Engage our clients we must know what we are going to educate our customers on. Before we educate we need to think about what we want them to do with our education. If we want to know if we are accomplishing our goal, we need to have a plan in place as to how we are going to analyze their actions. Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  89. 89. SOCIAL MEDIA - LIFE STREAMS Facebook LinkedIn Twitter - Keeps you in touch with - Keep in touch with colleges - Find your niche and provide Friends and find alliances in you work with and have relevant information that places you would have never worked with in the past. benefits your audience. thought existed - Get connect into companies you didn’t know you had connections to Monday, May 4, 2009
  90. 90. SOCIAL MEDIA Facebook Website LinkedIn Twitter Blog Monday, May 4, 2009
  91. 91. SOCIAL MEDIA - LIFE STREAMS Facebook Ping.FM LinkedIn Twitter Monday, May 4, 2009
  92. 92. YOUR BRAND Know who you are, what you offer, and who you are targeting - What is your niche? - What do you have to offer? - What makes you memorable? - What identifies you? Monday, May 4, 2009
  93. 93. MY BRAND Here is an example of my an element of my brand - Logo With a name like Mike Coffey I have decided to play off coffey and this “Coffee Stain” will be what identifies my involvement in everything I do. You will see this on my blog, website, Twitter, and eventually clothing. Monday, May 4, 2009
  94. 94. YOUR BRAND Think about your brand and who you are before jumping into the next step. Once you have that identified, your ready to start the development of your site Let’s move on to your site! Monday, May 4, 2009
  95. 95. YOUR WEBSITE Know the purpose of your site - Are you using your site to focus on Education - Are you using your site to focus on Lead Generation - Are you using your site to focus on both of the above - Are you using your site to focus on simply something you like to look at? Monday, May 4, 2009
  96. 96. YOUR WEBSITE Know the reason your customers will visit and where you want them to go. Monday, May 4, 2009
  97. 97. YOUR WEBSITE View your home page as a road map directing your customers on where you would like for them to go. 7 6 1 5 2 3 4 Monday, May 4, 2009
  98. 98. YOUR WEBSITE 7 6 1 5 2 3 4 This is the beginning of content strategy Monday, May 4, 2009
  99. 99. YOUR WEBSITE What do you want on 7 your home page? - Clear Navigation 6 - Concise callouts 1 - Contact form - Email subscription - Current offers 5 - Clear presentation of services - Video if relevant 2 3 4 Now your off to building a site Monday, May 4, 2009
  100. 100. YOUR WEBSITE Other items to think 7 about 6 - Navigation 1 - Copy - Consistency - Imagery 5 2 3 4 Now, your off to building a site Monday, May 4, 2009
  101. 101. YOUR MARKETING Contacts Website Database Marketing 7 6 1 CRM DataBase 5 2 3 4 Monday, May 4, 2009
  102. 102. YOUR MARKETING Customers Website Contacts 7 6 1 5 Database Marketing 2 3 4 CRM DataBase Monday, May 4, 2009
  103. 103. YOUR CUSTOMERS Contacts First you need to start with everyone that could be your potential customer, your contacts. - Contacts in your email account - Chamber members - All the business cards you have collected - People you have worked with in the past - People you went to school with - Family - Everyone you have crossed paths with Monday, May 4, 2009
  104. 104. YOUR CUSTOMERS Next you take those contacts and clean out your list by providing an opportunity for them to “opt-in” to be a contact of your business. Contacts YES! I am interested @ Monday, May 4, 2009
  105. 105. YOUR CUSTOMERS Now you have a clean list that have “opted in” and are in your CRM. From this point forward, everyone that you come in contact with will be opted in from the beginning! Database Marketing YES! I am interested CRM DataBase Monday, May 4, 2009
  106. 106. YOUR DATABASE Your Database needs to be dynamic in todays fast pace world. If you do not have the ability to track your customers decisions, you are wasting your time and money. If customer conversion is your focus, then you Database need a Database that ties in with a CRM tool. Marketing: Infusionsoft Sales: DataBase SalesForce Monday, May 4, 2009
  107. 107. YOUR MARKETING Marketing Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. CRM Monday, May 4, 2009
  108. 108. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Monday, May 4, 2009
  109. 109. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Monday, May 4, 2009
  110. 110. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website 1 Monday, May 4, 2009
  111. 111. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing 1 CRM/DB Monday, May 4, 2009
  112. 112. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing 1 CRM/DB Monday, May 4, 2009
  113. 113. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  114. 114. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  115. 115. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  116. 116. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  117. 117. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  118. 118. YOUR MARKETING Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system that is both systematized and automated. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Monday, May 4, 2009
  119. 119. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Monday, May 4, 2009
  120. 120. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Market Monday, May 4, 2009
  121. 121. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Your Potential Market Customers Monday, May 4, 2009
  122. 122. Your Drip Marketing Drip Marketing provides you the opportunity to build a automatic process of communication to your customers to increase value, lifetime, and service. Your Target Your Your Potential Market Customers Customers Monday, May 4, 2009
  123. 123. Your Drip Marketing Let’s look at the numbers Monday, May 4, 2009
  124. 124. Your Drip Marketing Let’s look at the numbers Your Target Market 1000 Monday, May 4, 2009
  125. 125. Your Drip Marketing Let’s look at the numbers Your Target Your Potential Market Customers 5% 1000 50 Monday, May 4, 2009
  126. 126. Your Drip Marketing Let’s look at the numbers Your Target Your Your Potential Market Customers Customers 5% 2% 1000 50 1 to 2 Monday, May 4, 2009
  127. 127. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers - = Monday, May 4, 2009
  128. 128. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - = Monday, May 4, 2009
  129. 129. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = Monday, May 4, 2009
  130. 130. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = 48 Monday, May 4, 2009
  131. 131. Your Drip Marketing If you don’t have a drip marketing system in place, what are you doing with the 48 Potential Customers that simply didn’t purchase the first time around? Your Potential Your Potential Customers Customers Customers 50 - 1 to 2 = 48 Monday, May 4, 2009
  132. 132. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Monday, May 4, 2009
  133. 133. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Contact Monday, May 4, 2009
  134. 134. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Contact Website 1 Monday, May 4, 2009
  135. 135. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 Monday, May 4, 2009
  136. 136. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 @ @ RSVP Phone Monday, May 4, 2009
  137. 137. YOUR DRIP MARKETING Let’s remember, a customer comes to your site, fills out a form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do? Drip Marketing Contact Website 1 @ @ RSVP Phone Monday, May 4, 2009
  138. 138. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Drip Marketing Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  139. 139. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Drip Marketing Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  140. 140. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Drip Marketing 1 Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  141. 141. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing 1 CRM/DB Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  142. 142. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  143. 143. YOUR MARKETING With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers overall lifetime spend. Contact Website Marketing Drip Marketing Transaction $ 1 CRM/DB Engage Educate Implement Analyze Optimize Monday, May 4, 2009
  144. 144. WHAT YOU KNOW Drip Social Blog CRM Website Marketing Media Monday, May 4, 2009
  145. 145. WHAT YOU KNOW Drip Social Blog CRM Website Marketing Media Monday, May 4, 2009
  146. 146. WHAT YOU WILL DO Web Social We will use Social Media, driven by Marketing 2.0 Media Web 2.0 Technology, to push contacts to your website so that you can turn them into customers through your Drip Marketing. Drip CRM Website Marketing Monday, May 4, 2009
  147. 147. Social Media - Events Knowledge is Power By understanding the Theory of Web 2.0 you can event how you are going to lead your industry in this space. Think about what you can do with one site at an event You Them Website/ Event Monday, May 4, 2009
  148. 148. EVENT SITE Event Site Layout 7 1. Main Event Picture and Copy 2. Break out sessions 3. Break out sessions 6 4. Break out sessions 1 5. Discussions - Twitter Group in Facebook 6. Resources - FAQ 5 2 4 -Presentations 3 -Video - Pics - Schedule 7. Sponsor space and Nav Monday, May 4, 2009
  149. 149. Thank you for your time! Follow Me @: LinkedIn :http://www.linkedin.com/in/michaelcoffey Facebook: Michael Coffey Twitter: http://twitter.com/coffeyhouse Monday, May 4, 2009
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