Philip Rosedale at Crowd Conference 2012: Worklist Case Study

Philip Rosedale Founder + Chairman, Second Life/Linden Lab Co-founder, Coffee & Power Crowd Conference | Oct. 23, 2012 Worklist Case Study @philiplinden philip@coffeeandpower.comThursday, October 25, 12 1

Thursday, October 25, 12 2The ﬁrst reason I decided to experiment with decentralized management systems was thecomplexity of Second Life. I didn’t think that we would be able to do it with a standard,centrally planned approach.We were going to build something a lot more complicated than a modern operating system,and I didn’t think we’d be able to raise much more than $10M to build it.

“It just doesn’t make sense to say - as the democratic revolutionaries do - that people can govern themselves ... People can try, you think, but it certainly couldn’t work as well as having a wise and just king.” G Boa Ki CE Subj EmplThursday, October 25, 12 3Also, as we were building Second Life, and questions about it’s own economy and communitystarted emerging. For ex: Death and Life, Mystery of Capital, Future of work.In a sense, I decided to make my company into a crowd and a marketplace.

Text Text worklist 1.0Thursday, October 25, 12 4What if you started a company with a public-editable google spreadsheet full of stuff youneeded done?People put their names next to things they wanted to do, and also what they wanted to bepaid.Next we added in work from Elance, Odesk, and other online freelancing systems.

worklist 2.0Thursday, October 25, 12 5Finally, we built our own solution, called the worklist:chat environment so people can help each other learnsimple/fast microtask bidding system

Thursday, October 25, 12 6Key features:GitHub integration, Source code visible before you bid, even for a ﬁrst-timerAll fees transparent to allCode review by someone else, automated % fee.

Thursday, October 25, 12 7Key features:Total earnings, bonus, on-time

Thursday, October 25, 12 8With such high transparency, sometimes the problem is actually getting people to chargeenough.You can also see how we were able to add/subtract resources as needed.

Coffee & Power 2.0 as built by Worklist.net: - 10 Months - 60 Contributors - $212,000 864 Jobs (4.3 per work day) Average $245 / Job 11 people managing jobs 28 people creating jobsThursday, October 25, 12 9 $80K went to our in-house/FTE teamWe were able to build a beautiful product without much central controlWe got more people engaged in design and managementCode quality is ﬁneWe are able to burst to higher goals

www.coffeeandpower.comThursday, October 25, 12 10

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Philip Rosedale at Crowd Conference 2012: Worklist Case Study

by Coffee & Power on Oct 25, 2012

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