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User Experience for
WordPress Platforms
MODE EFFECT .com // @codyL // #wcoc
Cody Landefeld
Managing Director at Mode Effect
!
10+ YEARS IN DESIGN/WEB
8+ YEARS IN WordPress
MODE EFFECT .com // @codyL...
Why User Experience?
Why is it important?
MODE EFFECT .com // @codyL // #wcoc
“User Experience” encompasses all aspects of...
Why should User Experience
matter for us?
MODE EFFECT .com // @codyL // #wcoc
Because we are the builders.
We have the ability to create great things
for people who want to create
great things.
MODE E...
Our Experience Case:
Samaritan’s Purse
MODE EFFECT .com // @codyL // #wcoc
Our Experience Case
MODE EFFECT .com // @codyL // #wcoc
What the client needed:
!
1. To publish tons of video content.
2. Multiple responsive views for viewing

had to be optimal...
What did we learn
!
1. Automation was key for publishing.
2. Users needed multiple levels of access.
3. End-users needed t...
Today we’ll look at two
different personas.
MODE EFFECT .com // @codyL // #wcoc
Let’s meet our first persona.
MODE EFFECT .com // @codyL // #wcoc
• 53 Years old
• Insurance Adjuster for 2 decades
• Wants to start a business online
• Is a “do it yourself” type
• Finds ...
Randy starts his journey…
!
1. Finds WordPress
2. Gets a theme
3. Puts together a few plugins
!
Then starts to hit a wall....
User Misconceptions
!
Because it’s designed well, it’s built well.
Because it’s developed well, it should be designed well...
What should Randy do?
!
1. Learn to code?
2. Hire a developer?
3. Give up?
!
What do you think?
!
MODE EFFECT .com // @cod...
MODE EFFECT .com // @codyL // #wcoc
Considering empathy, how do we
help Randy and other users
when they get confused, lost...
MODE EFFECT .com // @codyL // #wcoc
Learn and practice empathy for
your users.
!
• Understand your users
• Know their frus...
Next persona.
MODE EFFECT .com // @codyL // #wcoc
Rich Buserman.
• 33 Years old
• Has an MBA, Has Investors
• Non Technical Entrepreneur
• Wants to start a business online
...
Rich starts his journey…
!
1. Hires a development company
2. Works with them to plan / design / build
3. Is unable to tech...
User Misconceptions
!
Because he can pay well, it will work well.
WordPress is the best possible choice. (It might not be)...
What can we do as Rich’s
development company?
!
1. Choose the right platform depending on the 

requirements.
2. Go deeper...
What are we missing?
MODE EFFECT .com // @codyL // #wcoc
User Experience is not
just for design.
MODE EFFECT .com // @codyL // #wcoc
Resources for Explanation

• Why User Experience Cannot Be Designed
• Empathy Requires Experience
!
For WordPress
• How Ma...
Thanks.
!
Visit modeeffect.com for articles and
good UX stuff.
MODE EFFECT .com // @codyL // #wcoc
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User Experience for WordPress Platforms

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These slides are for my talk at WordCamp Orange County on User Experience for WordPress Platforms.

Published in: Design, Technology, Business

Transcript of "User Experience for WordPress Platforms"

  1. 1. User Experience for WordPress Platforms MODE EFFECT .com // @codyL // #wcoc
  2. 2. Cody Landefeld Managing Director at Mode Effect ! 10+ YEARS IN DESIGN/WEB 8+ YEARS IN WordPress MODE EFFECT .com // @codyL // #wcoc
  3. 3. Why User Experience? Why is it important? MODE EFFECT .com // @codyL // #wcoc “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
  4. 4. Why should User Experience matter for us? MODE EFFECT .com // @codyL // #wcoc
  5. 5. Because we are the builders. We have the ability to create great things for people who want to create great things. MODE EFFECT .com // @codyL // #wcoc
  6. 6. Our Experience Case: Samaritan’s Purse MODE EFFECT .com // @codyL // #wcoc
  7. 7. Our Experience Case MODE EFFECT .com // @codyL // #wcoc
  8. 8. What the client needed: ! 1. To publish tons of video content. 2. Multiple responsive views for viewing
 had to be optimal for end users. 3. 3rd party video integration. ! MODE EFFECT .com // @codyL // #wcoc
  9. 9. What did we learn ! 1. Automation was key for publishing. 2. Users needed multiple levels of access. 3. End-users needed to take action by
 feeling emotion. ! MODE EFFECT .com // @codyL // #wcoc
  10. 10. Today we’ll look at two different personas. MODE EFFECT .com // @codyL // #wcoc
  11. 11. Let’s meet our first persona. MODE EFFECT .com // @codyL // #wcoc
  12. 12. • 53 Years old • Insurance Adjuster for 2 decades • Wants to start a business online • Is a “do it yourself” type • Finds out about WordPress ! ! Randy Userman. MODE EFFECT .com // @codyL // #wcoc
  13. 13. Randy starts his journey… ! 1. Finds WordPress 2. Gets a theme 3. Puts together a few plugins ! Then starts to hit a wall. MODE EFFECT .com // @codyL // #wcoc
  14. 14. User Misconceptions ! Because it’s designed well, it’s built well. Because it’s developed well, it should be designed well. WordPress is easy for everyone to use or build with. ! ! MODE EFFECT .com // @codyL // #wcoc
  15. 15. What should Randy do? ! 1. Learn to code? 2. Hire a developer? 3. Give up? ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  16. 16. MODE EFFECT .com // @codyL // #wcoc Considering empathy, how do we help Randy and other users when they get confused, lost, and frustrated?
  17. 17. MODE EFFECT .com // @codyL // #wcoc Learn and practice empathy for your users. ! • Understand your users • Know their frustrations • Know some of their constraints • Solicit good feedback
  18. 18. Next persona. MODE EFFECT .com // @codyL // #wcoc
  19. 19. Rich Buserman. • 33 Years old • Has an MBA, Has Investors • Non Technical Entrepreneur • Wants to start a business online • Is NOT a “do it yourself” type • Finds out about WordPress ! ! MODE EFFECT .com // @codyL // #wcoc
  20. 20. Rich starts his journey… ! 1. Hires a development company 2. Works with them to plan / design / build 3. Is unable to technically lead the project ! MODE EFFECT .com // @codyL // #wcoc
  21. 21. User Misconceptions ! Because he can pay well, it will work well. WordPress is the best possible choice. (It might not be) Trusting developers for design direction. ! MODE EFFECT .com // @codyL // #wcoc
  22. 22. What can we do as Rich’s development company? ! 1. Choose the right platform depending on the 
 requirements. 2. Go deeper with front-end design. 3. Ask for help in your network. ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  23. 23. What are we missing? MODE EFFECT .com // @codyL // #wcoc
  24. 24. User Experience is not just for design. MODE EFFECT .com // @codyL // #wcoc
  25. 25. Resources for Explanation
 • Why User Experience Cannot Be Designed • Empathy Requires Experience ! For WordPress • How Many Of These 7 UX Blunders Is 
 Your WordPress Site Making? MODE EFFECT .com // @codyL // #wcoc
  26. 26. Thanks. ! Visit modeeffect.com for articles and good UX stuff. MODE EFFECT .com // @codyL // #wcoc
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