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User Experience for WordPress Platforms

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These slides are for my talk at WordCamp Orange County on User Experience for WordPress Platforms.

These slides are for my talk at WordCamp Orange County on User Experience for WordPress Platforms.

Published in: Design, Technology, Business

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  • 1. User Experience for WordPress Platforms MODE EFFECT .com // @codyL // #wcoc
  • 2. Cody Landefeld Managing Director at Mode Effect ! 10+ YEARS IN DESIGN/WEB 8+ YEARS IN WordPress MODE EFFECT .com // @codyL // #wcoc
  • 3. Why User Experience? Why is it important? MODE EFFECT .com // @codyL // #wcoc “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
  • 4. Why should User Experience matter for us? MODE EFFECT .com // @codyL // #wcoc
  • 5. Because we are the builders. We have the ability to create great things for people who want to create great things. MODE EFFECT .com // @codyL // #wcoc
  • 6. Our Experience Case: Samaritan’s Purse MODE EFFECT .com // @codyL // #wcoc
  • 7. Our Experience Case MODE EFFECT .com // @codyL // #wcoc
  • 8. What the client needed: ! 1. To publish tons of video content. 2. Multiple responsive views for viewing
 had to be optimal for end users. 3. 3rd party video integration. ! MODE EFFECT .com // @codyL // #wcoc
  • 9. What did we learn ! 1. Automation was key for publishing. 2. Users needed multiple levels of access. 3. End-users needed to take action by
 feeling emotion. ! MODE EFFECT .com // @codyL // #wcoc
  • 10. Today we’ll look at two different personas. MODE EFFECT .com // @codyL // #wcoc
  • 11. Let’s meet our first persona. MODE EFFECT .com // @codyL // #wcoc
  • 12. • 53 Years old • Insurance Adjuster for 2 decades • Wants to start a business online • Is a “do it yourself” type • Finds out about WordPress ! ! Randy Userman. MODE EFFECT .com // @codyL // #wcoc
  • 13. Randy starts his journey… ! 1. Finds WordPress 2. Gets a theme 3. Puts together a few plugins ! Then starts to hit a wall. MODE EFFECT .com // @codyL // #wcoc
  • 14. User Misconceptions ! Because it’s designed well, it’s built well. Because it’s developed well, it should be designed well. WordPress is easy for everyone to use or build with. ! ! MODE EFFECT .com // @codyL // #wcoc
  • 15. What should Randy do? ! 1. Learn to code? 2. Hire a developer? 3. Give up? ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  • 16. MODE EFFECT .com // @codyL // #wcoc Considering empathy, how do we help Randy and other users when they get confused, lost, and frustrated?
  • 17. MODE EFFECT .com // @codyL // #wcoc Learn and practice empathy for your users. ! • Understand your users • Know their frustrations • Know some of their constraints • Solicit good feedback
  • 18. Next persona. MODE EFFECT .com // @codyL // #wcoc
  • 19. Rich Buserman. • 33 Years old • Has an MBA, Has Investors • Non Technical Entrepreneur • Wants to start a business online • Is NOT a “do it yourself” type • Finds out about WordPress ! ! MODE EFFECT .com // @codyL // #wcoc
  • 20. Rich starts his journey… ! 1. Hires a development company 2. Works with them to plan / design / build 3. Is unable to technically lead the project ! MODE EFFECT .com // @codyL // #wcoc
  • 21. User Misconceptions ! Because he can pay well, it will work well. WordPress is the best possible choice. (It might not be) Trusting developers for design direction. ! MODE EFFECT .com // @codyL // #wcoc
  • 22. What can we do as Rich’s development company? ! 1. Choose the right platform depending on the 
 requirements. 2. Go deeper with front-end design. 3. Ask for help in your network. ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  • 23. What are we missing? MODE EFFECT .com // @codyL // #wcoc
  • 24. User Experience is not just for design. MODE EFFECT .com // @codyL // #wcoc
  • 25. Resources for Explanation
 • Why User Experience Cannot Be Designed • Empathy Requires Experience ! For WordPress • How Many Of These 7 UX Blunders Is 
 Your WordPress Site Making? MODE EFFECT .com // @codyL // #wcoc
  • 26. Thanks. ! Visit modeeffect.com for articles and good UX stuff. MODE EFFECT .com // @codyL // #wcoc