AZ Charter School Association Conference - Website Engagement

codyL www.codyl.com | @codyL Marketing & Engagement Online Cody LandefeldFriday, November 11, 11

codyL www.codyl.com | @codyL About codyL My name is Cody Landefeld and I am the owner at a web design ﬁrm in Phoenix. Our company plans, builds, and manages great websites for our clients. I began using designing for the web in 2000 and began our company in 2005.Friday, November 11, 11

codyL www.codyl.com | @codyL Marketing & Engagement Online 1. WHAT’S NEEDED TO ENGAGE A. What to Use B. How to Use it 2. USING YOUR WEBSITE A. What Makes a Good Website? B. How to Plan for a Great Website 3. CONNECTING THE DOTS A. How Users Engage B. How does the Website work into Your Goals?Friday, November 11, 11

codyL www.codyl.com | @codyL 1. WHAT’S NEEDED TO ENGAGE? What’s your take? • Communication with your staff, parents, & students. • Clear marketing messages in conjunction with your communication. • Multiple avenues of communication. • Voluntary user experience and feedback options. • Sky writing?Friday, November 11, 11

1. WHAT’S NEEDED TO ENGAGE? A. What to use. • An Effective Website What Makes an effective website? One thing’s for certain you don’t know what you don’t know. Let’s examine a case study of an effective website.Friday, November 11, 11

codyL www.codyl.com | @codyL 1. WHAT’S NEEDED TO ENGAGE? Case Study Arizona Charter School Association • Logo/ Branding Established and shown throughout website. • The Purpose of the Association is clearly defined from first glance. • Social Media is identified at top right and throughout website.Friday, November 11, 11

codyL www.codyl.com | @codyL 1. WHAT’S NEEDED TO ENGAGE? A. What to use. • Social Media If you’re not using this you need to be. Use this in conjunction with your website to communicate effectively to your audience.Friday, November 11, 11

codyL www.codyl.com | @codyL 1. WHAT’S NEEDED TO ENGAGE? Case Study Website Driven - Social Media Analytics • Pay attention to how you many visitors come to your website from social media. • Drive social media posts back to your website for conversion and feedback. Pro tip: Use a monitoring tool such as Google Analytics to monitor this.Friday, November 11, 11

1. WHAT’S NEEDED TO ENGAGE? B. How to use it. • Action steps for great schools and organizations 1. Create a strong brand awareness to use on your site. 2. Hire a company to help plan for an effective website. 3. Setup a blog to create constant content for visitors and audience. 4. Use social media to leverage for marketing and information.Friday, November 11, 11

codyL www.codyl.com | @codyL 2. USING YOUR WEBSITE Borrowed from Republique Design LtdFriday, November 11, 11

codyL www.codyl.com | @codyL 2. USING YOUR WEBSITE A. What makes a good website? User experience / conversion / information clearly displayed / places for feedback / a blog? Content Management Systems / Scalability / Efﬁciency etc.Friday, November 11, 11

codyL www.codyl.com | @codyL 2. USING YOUR WEBSITE B. How to plan for a great website. 1. Consider long-term scalability. 2. Know your audience and consider how they will use your website. 3. Emphasize your brand and your mission throughout your website. 4. Use a Content Management System such as WordPress to create, edit, and maintain your website,Friday, November 11, 11

codyL www.codyl.com | @codyL 2. USING YOUR WEBSITE B. How to plan for a great website. • Resources You Can Use 1. Google Draw - Free for creating web wireframes for your designer 2. Smashing Magazine.com - Great articles to educate yourself on web standards 3. Google Analytics - Web Trafﬁc and monitoring 4. WordPress.tv - If you are using WordPress this is a great resource to learn how to better maintain and use your CMS.Friday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTSFriday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTS A. How users engage. • Do you really know? As I mentioned before, you dont know what you dont know. So how do users REEEEEALLLLY use the web and your site in particular?Friday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTS A. How users engage. • Do you really know? 1. How they enter - This isn’t the 50‘s. No one comes in the front door anymore. Get them there! 2. Can users easily ﬁnd what they need on the site? It’s not about you, it’s about the user. 3. Do you know what your users need? 4. Your website has to work for mobile devices.Friday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTSFriday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTS B. How does the website work into your goals? • Fail to plan, plan to fail How does your school or organization use the web? Consider how you want to use the site for your marketing goals along with off-line marketing to provide a powerful tool to better serve your audience,Friday, November 11, 11

codyL www.codyl.com | @codyL 3. CONNECTING THE DOTS B. How does the website work into your goals? • Fail to plan, plan to fail 1. Your plan is specific to your goal - Consider what solution would be most sufficient. 2. Specific to other administrators - Use a platform for your website that is secured and user-friendly that can also be easily updated. 3. Gather feedback from usersFriday, November 11, 11

codyL www.codyl.com | @codyL in Conclusion... Topics covered 1. WHAT’S NEEDED TO ENGAGE A. What to Use B. How to Use it 2. USING YOUR WEBSITE A. What Makes a Good Website? B. How to Plan for a Great Website 3. CONNECTING THE DOTS A. How Users Engage B. How does the Website work into Your Goals?Friday, November 11, 11

codyL www.codyl.com | @codyL THANKS Contact me for more information and tell your friends. www.codyl.com codyl@codyl.comFriday, November 11, 11

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AZ Charter School Association Conference - Website Engagement

by Cody Landefeld on Nov 11, 2011

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AZ Charter School Association Conference - Website Engagement — Presentation Transcript