Social Mobile
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  • http://www.mobilemarketer.com/cms/news/social-networks/9749.html
  • http://mashable.com/2010/08/24/the-state-of-the-geosocial-universe-infographic/
  • http://pewinternet.org/Reports/2011/Location.aspx
  • http://mashable.com/2010/08/16/geosocial-passive/
  • http://deluxesmallbizblog.com/social-media-marketing/the-multiple-benefits-of-incorporating-geosocial-services-into-marketing-initiatives/
  • http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
  • http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
  • http://www.mobilemediatoolkit.org/enabling-citizens-create-mobile-content
  • http://flipthemedia.com/index.php/2011/01/mobile-news-apps/

Social Mobile Presentation Transcript

  • 1. SOCIAL MOBILEPresented by:Chris Green and Cody Skrzypkowski
  • 2. Geo-Social Marketing
  • 3. GEO-SOCIAL DEFINEDGeo-social marketing:Is an attempt by marketers to target their customersthrough the use of social-location based services(Foursquare, Gowalla, and even Facebook) in atimely, convenient manner.
  • 4. THOUGHTS ON THE POTENTIAL OFGEO-SOCIAL…―Advertisers are getting excited about not just slapping aCPM on these ads but going to more action-oriented, cost-per acquisition metrics, or coupon redemption at the pointof purchase—the proximity to the point of purchase of location-based campaigns makes them more trackable.‖-Michael Boland, senior analyst at research firm BIA/Kelsey Group, San FranciscoBut why are marketers getting excited about this?
  • 5. HERE IS WHY:There is a hugedifferencebetween theamount ofmobile devicesand the amountof people usingsocial media onmobile devices. Infographic shows that there is promise for social on mobile, however there is risk.
  • 6. WHO ARE MARKETERS AIMING TO? Geo-social is still small compared to location-based service use on mobile Why? A couple thoughts: From a consumer’spoint of view: 1. People are on the move (act as a compass) 2. High preference for seeking information on-demand 3. Making comparisons between different businesses 4. Or the simple truth: people just do not want to talk
  • 7. STILL THERE ARE CHALLENGES, AND THESE MIGHT NOT BE SO EXCITING Interruption Marketing-checking in toplaces ―interrupts‖the experience Data mining issues-consumers are notcomfortable tellingmarketers wherethey are going
  • 8. Marketers Misuse Geo-Social-Marketers misinterpreting it as an opportunity for branding
  • 9. A MARKETER SHOULD DO THIS INSTEAD:―Location services enable marketers to deliver a compellingoffer when consumers are near the point of decision, yetthey also help marketers understand the context of their targetaudience – their intent and state of mind.‖Noah Elkin, eMarketer principal analyst, author of ―Beyond the Check-In: Best Practices forLocation-Based Marketing.‖
  • 10. FOR INSTANCE Have digital coupons or incentives send via mobile means. Not viewed as mobile spam Creates relationship Entices repeat purchases
  • 11. Mobile versus Desktop:Has social media encouraged more use of mobile?
  • 12. REASONS FOR WHY MOBILE WILL OVERTAKE DESKTOP1. Easy to use/ SecurePayment Systems2. Small Price Tags3. Difficult to getpirated content4. Strong CommerceCapabilities (e.g.iTunes)5. Personalization
  • 13. SOCIAL MEDIA IS ALSO PUSHING MOBILEHow is it doing this?Social media’s power to be a multi-tasking tool withdifferent sources of media all at onceMary Meeker, Internet Analyst at Morgan Stanley:Social media is a “unified communications +multimedia creation tool/repository in your pocket.”
  • 14. Social News:Experiencing the moment in REAL TIME
  • 15. TO PUT IT INTO PERSPECTIVE
  • 16. SPEEDING UP ACCESS TO INFORMATION Citizen Journalism-mobile content is quick and timely-participation is the key-always connected
  • 17. ARE WE ENGAGING?Here is the proof from Pew Research: 54% of mobile phone owners distributed photos or videos to others The Huffington Post is the second highest site for mobile traffic (people need to contribute).
  • 18. THE PUBLIC APP-LIES THEIR VIEWS
  • 19. TO END OFF…Geo-Social Allows marketers to deliver a specific offer to consumers (right place, right time)Mobile and Desktop Multitasking with different media (online social media activity during an event)Social News People want to feel recognized as an authority, and mobile allows them to do this (by having knowledge in real-time)
  • 20. ULTIMATELY…Social media brands are adapting to the times (themedia landscape and competitively) VS.
  • 21. THANK YOUAny Questions?