1        2    3   4      5      6     7     8      9     10   11   12   13Introduction                       Francesca Rom...
1     2         3      4     5      6     7      8     9     10     11       12   13    Scenario                        “T...
1     2        3   4   5   6   7    8    9    10    11   12   13    Scenario                APIs have kick-started a revol...
1   2        3           4   5   6   7   8   9   10   11   12    13           What is it?           Atooma is the “connect...
1   2   3   4   5   6   7   8   9   10   11   12   13
1   2   3   4   5   6   7   8   9   10   11   12   13
1   2   3   4   5   6   7   8   9   10   11   12   13
1   2   3   4   5   6   7   8   9   10   11   12   13
1   2     3       4       5     6   7   8       9   10   11   12   13           How does it work?                      dat...
1   2     3       4       5    6   7   8    9    10    11   12   13           How does it work?        Define your trigger...
1   2     3       4       5    6   7   8   9    10   11   12      13           How does it work?        Go on!        Set ...
1   2   3      4       5    6   7   8   9     10   11   12   13        How does it work?               Now you can get you...
1   2        3      4       5    6   7   8    9    10    11   12   13             How does it work?        Take care about...
1   2     3       4       5    6   7   8   9    10    11   12   13           How does it work?        Make laziness work f...
1   2    3       4       5    6   7   8   9   10     11   12   13          How does it work?    Take it wherever you go!  ...
1   2   3   4      5        6     7      8     9     10     11     12       13                Features                    ...
1      2       3       4       5          6      7   8   9   10   11   12   13                                        Mark...
1       2           3   4   5     6        7         8       9       10   11   12   13                                    ...
1        2          3              4        5          6   7        8     9      10     11     12    13                   ...
1   2   3   4    5      6      7      8      9      10     11     12        13                                            ...
1      2        3       4         5       6         7    8           9    10     11      12       13                      ...
1   2   3   4   5    6    7    8   9   10    11   12   13                                       You                    PHP...
1     2    3    4   5    6      7   8   9   10    11   12   13                                            You    * one thi...
1   2   3   4   5   6    7       8   9   10    11   12   13                                         You                Pus...
1   2   3    4   5   6    7   8    9   10    11   12   13                                       YouThere won’t be a boss e...
1     2    3    4    5   6    7    8    9   10    11   12   13                                            You    Money!!! ...
1   2   3   4   5   6   7   8   9   10    11   12   13                                    You            Wonder Woman in t...
1   2       3     4         5     6     7    8       9     10          11   12   13                                       ...
1   2   3   4   5   6   7   8   9   10   11     12      13                                              Network
1    2      3      4     5      6     7      8     9     10     11    12       13                                         ...
Upcoming SlideShare
Loading in …5
×

Startup in action: Atooma, by Francesca Romano

1,017 views
964 views

Published on

Atooma vuole ottimizzare l'utilizzo dello smartphone, eliminando la sequenza di azioni noiose, ma necessarie per attivare funzioni sul nostro device. Attraverso la creazione di regole personalizzate è possibile stabilire degli eventi condizionali (IF) che generano in automatico le azioni che altrimenti avremmo dovuto eseguire manualmente.
Un esempio:temporale improvviso nella notte, Atooma pensa a noi anticipando la sveglia e inviando un sms al capo avvisandolo del possibile ritardo... e tutto questo mentre stiamo ancora dormendo!

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,017
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
13
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Startup in action: Atooma, by Francesca Romano

  1. 1. 1 2 3 4 5 6 7 8 9 10 11 12 13Introduction Francesca Romano, CEO Simple srl f.romano@atooma.com
  2. 2. 1 2 3 4 5 6 7 8 9 10 11 12 13 Scenario “There’s an app for that!” Adoption of apps has created many collections of stovepiped services that don’t talk to each other. How to connect these islands together?
  3. 3. 1 2 3 4 5 6 7 8 9 10 11 12 13 Scenario APIs have kick-started a revolution that makes application interoperability much easier.APIs allow new experiences for end-users and promote innovation.
  4. 4. 1 2 3 4 5 6 7 8 9 10 11 12 13 What is it? Atooma is the “connective tissue” between mobile functions and web services, connecting walled gardens, linking data and actions in fascinating, easy ways. You can set up conditional events (IF) that trigger simple actions (DO)
  5. 5. 1 2 3 4 5 6 7 8 9 10 11 12 13
  6. 6. 1 2 3 4 5 6 7 8 9 10 11 12 13
  7. 7. 1 2 3 4 5 6 7 8 9 10 11 12 13
  8. 8. 1 2 3 4 5 6 7 8 9 10 11 12 13
  9. 9. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? data apps actions style Choose your starting point to create an awesome Atooma Select between cluster: Mobile, Apps, Style, Data and Actions
  10. 10. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Define your trigger! Spin the cluster elements and find the right one
  11. 11. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Go on! Set another conditional event (IF) or move forward (DO)
  12. 12. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Now you can get your Atooma!
  13. 13. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Take care about the Tag! There is a useful Atooma for every context, from Office and Work, to Music or Driving one (and many others).
  14. 14. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Make laziness work for you! Be inspired by the community and get the best-fitting Atooma from other users!
  15. 15. 1 2 3 4 5 6 7 8 9 10 11 12 13 How does it work? Take it wherever you go! Atooma is available on Android and on the Web. No matter which version you are using, your Atooma will be synchronized.
  16. 16. 1 2 3 4 5 6 7 8 9 10 11 12 13 Features Android Atooma is an Android running app based on a powerful and flexible framework which communicates with the internal phone modules and all the most important third party apps. User Experience User Centered Design approach to deliver high-end and easy-to-use web platform and mobile application. Cloud Mobile and web automation tool tightly integrated with a cloud-based service to power context aware, personalized and adaptive services.
  17. 17. 1 2 3 4 5 6 7 8 9 10 11 12 13 MarketAndroid App Universe400 M Smartphones shipped this year250 M Android Smarthones shipped this year200 M Android Smartphones could run Atooma2009 $4,5 Billion ... 2010 $6 Billion30% increasing2015 $25 BillionPenetration 44% in the potential market“Personalization”content features over 77% of paid appsPhone automation is a young market segment
  18. 18. 1 2 3 4 5 6 7 8 9 10 11 12 13 Competitors Smart Actions ifthisthenthat Atooma Mobile Functions /Mobile App Apps Social Flexible Easy to use Innovative UX
  19. 19. 1 2 3 4 5 6 7 8 9 10 11 12 13 B2C Simple Atooma SIMPLE APP + 500.000 free download SIMple isto combine your An app a cloud-aware application that lets you mobile finctions and your define a set of actions... favourite apps.. LITE FREE . Q2 - 2012 38% Launch on Android Market (FREE) web platform (Sync/Management) CR Target Curious (1 Add-on) 15% CR Target Engaged (>1 Add-ons) 3% CR Target Lovers (All released Add-ons) Q3 - 2012 Release paid add-ons and in-app Credits System 420.000 Paid Adds-on (average selling price 1,50 Euro) Q1 - 2013 Apps with in-app purchases monetizing Launch on App Store Atooma iOS Version at more the rate of those without
  20. 20. 1 2 3 4 5 6 7 8 9 10 11 12 13 B2B Internet of Things - Open Hardware Integration (Arduino) (Home Automation System)allowing appliances to automatically connect with Android mobile devices to control nearly everything at home. NFC-ready technology: enabling pro-active uses based on programmable located Objects or Smart Tags to trigger mobile settings. Context aware system: It enables customized services to address the needs of any given business.
  21. 21. 1 2 3 4 5 6 7 8 9 10 11 12 13 B2BCONTEXT AWARE SYSTEM - TAG BASED #Sostenibilità IF THIS DO THAT He’s driving and slow Calendario down There’s a traffic jam Google Push Message He has a meeting in 2 hours Meteo There’s a parking in There’s a parking John’s Street, you could around 50 meters. take the bus and get off after 5 stops. It’s a Bus It’s a sunny day sunny day and you can have a walk, along the He is close to an Interior road you’ll meet an Design Shop Parcheggio interior design shop Yesterday he googled selling the Kartell chair for a Kartell chair you look for yesterday. Traffico Bus is coming
  22. 22. 1 2 3 4 5 6 7 8 9 10 11 12 13 You PHP JavaScript HTML and MySQL Object Oriented Programming Skills Java and/or Android experience Source code control understanding
  23. 23. 1 2 3 4 5 6 7 8 9 10 11 12 13 You * one thing in common....
  24. 24. 1 2 3 4 5 6 7 8 9 10 11 12 13 You Push yourself!
  25. 25. 1 2 3 4 5 6 7 8 9 10 11 12 13 YouThere won’t be a boss everyday telling you what to do
  26. 26. 1 2 3 4 5 6 7 8 9 10 11 12 13 You Money!!! (Share option plan....if you are strongly committed!!!)
  27. 27. 1 2 3 4 5 6 7 8 9 10 11 12 13 You Wonder Woman in team!
  28. 28. 1 2 3 4 5 6 7 8 9 10 11 12 13 Team Francesca Romano CEO Andrea Meriggioli Gioia Pistola CCO CMO Francesco Lorusso Fabrizio Cialdea SW Developer CTO Mentorship: Antonio Conati Barbaro
  29. 29. 1 2 3 4 5 6 7 8 9 10 11 12 13 Network
  30. 30. 1 2 3 4 5 6 7 8 9 10 11 12 13 Contacts “Any sufficiently advanced technology is indistinguishable from magic.“ We aim to create an adaptive system able to understand and react to context, users behaviours and needs. www.atooma.com f.romano@atooma.com follow @Atooma_team

×